The team of ICONIC YEG is excited to announce that our current rental project in Edmonton's Brewery District is almost SOLD OUT!!!!

Check out 121west.ca right away to book your tour before its too late!

Home is about more than the walls you live in. It is about the people & places that define your lifestyle. 121 West brings you that “one place” that encompasses all that you need within a short walking distance from your doorstep. Walk, Shop, Dine, Work – define what is important to you here in the Brewery District!

121 West brings you high-quality concrete construction and a wide array of floor plans that allow your “one place” to call home to be as unique as you are. Act quickly to get your preferred suite, as units are leasing up fast! With stunning views and great layouts – each suite has a lot to offer.

Strength is better in numbers. That statement rang true in November when the final suite in Elm Developments’ 189-unit Hampton Gardens was leased. The strategic partnership between Elm Developments,Iconic, and McCor Property Management ensured that despite the challenges 2020 brought, the Gardens outperformed similar southwest Edmonton properties and was leased at 100% capacity at the end of November.

At Iconic, we held home-court advantage, supporting Ontario-based Elm Developments through their first Alberta development. Our extensive leasing experience, hyper-local marketing expertise, in-depth knowledge of the community, and social media engagement helped Elm understand the exclusive social and demographic needs of the Hamptons. These assets helped future tenants understand the value of the community, the location, and the amenities available to them in the surrounding areas.

With COVID, we could no longer rely on traditional methods like open houses and events to showcase new units. What can you expect from us?

• Highly personalized showings

• A safe environment, sanitizer, and social distancing

• An exclusive atmosphere, just for you.

The above strategies quickly made available Hamptons Gardens units a hot commodity, and we have continued to offer these personalized touchpoints for clients. 

The Hamptons’ rapid lease-up is uncommon, particularly here in Edmonton. Urban Analytics, a partner of Iconic, shared that:

“It’s uncommon for buildings to fill this quickly, especially without incentives. The fact that they were able to outperform the average occupancy time frame by 50% indicates that the units were priced appropriately, and the rent was kept consistent during the leasing process.” 

These are all considerations that you should expect from an experienced real estate team. For reference, the average time to fill similar complexes in Alberta is approximately 18 months, more than 50% longer than the Gardens.

If you’re a developer looking to enhance your next rental or for sale project, our team of experts can help you get the results you want. Let’s chat further about how we can help personalize your project to meet its maximum potential. 

With pandemic restrictions in Alberta for the long haul, residents of the Hamptons are enjoying an indoor oasis in their new homes, with luxurious on-site amenities including European inspired kitchens, and styled bathrooms for spa-inspired relaxation. Sound like the slice of paradise you’ve been dreaming of? 

Give us a call or send us a message to chat more about what we can do for you. Because without the promise of a tropical vacation on your horizon, and dropping temperatures here in YEG, you deserve to have your home be the getaway you’ve always wanted.