In a world where temporary thrills are often prioritized over lasting relationships, the strategy adopted by developers and property owners in the purpose-built rental market appears to be no exception. The zealous pursuit of immediate occupancy and rapid sell-outs has overshadowed an equally important facet of property management: nurturing tenant loyalty. But what if we refocused our lens to not just attract, but retain? Could this pivotal shift transform not only our revenue streams but the core of rental culture itself? Or do we even care?

While all developers and property owners across Canada are relishing in dropping vacancy rates, which for purpose built rentals nationally sits at 1.9% as reported by CMHC, January 2024; and Edmonton alone has dropped from 4.3% to 2.4% — it seems silly to question or challenge the status quo when we can easily just rely on provincial migration to take care of the profits, but what about in the longer term? According to an Angus Reid survey, only 36% of renters would recommend their current rental building to a friend or family member. This alarming statistic begs us to take a closer look at how we are managing and engaging with our tenants and building our long term legacies. Why would anyone be satisfied to lose tenants to their competitor just to buy them back with their next project?

An Industry Fixated on the New

Current industry tactics are akin to a revolving door—enticing newcomers with irresistible incentives like a free month’s rent or reduced deposits, only to usher them out as the next prospect arrives. At face value, this might seem like a win: properties remain occupied, and cash flow persists. However, beneath the surface, this model breeds a transient community, marked by escalating turnover rates and, consequently, a diluted sense of belonging.

The Cost of Transience

From my personal vantage point, I recall the constant flux of residents at one of the projects that my team managed the Marketing and Lease up from opening to a total sell out in under 7 months—a testament to the allure of newcomer perks. Over time, it became clear that the excitement of fresh tenancies was triumphing over the contentment of enduring ones. The message was crystalline: long-term residents are unsung heroes, their commitment unrewarded. Our building felt less like a community and more like a temporary lodging, raising questions about what could have been if loyalty had been incentivized.

Evidence Points to a Need for Change

Digging into the data, it's unnerving to find how fleeting residency has become. For instance, a study by ResidentRated revealed that the average tenant hangs onto a rental for a mere 27.5 months. In areas like Alberta, where turnover rates rest at 28.4%, these numbers hint at a culture of seasonal residency, rather than sustained tenancy. Such statistics beckon us to reimagine our approach to tenant engagement and rewards.

Counter Arguments: A Necessary Dialog

Yes, the short-term rental gains and resale metrics may paint a rosy picture, enticing some to declare the status quo triumphant. Critics might even argue that it's up to the residents, not the developers, to forge communal ties. There's also the apprehension that loyalty incentives could be exploited, leading to complacency and potential losses. While these counterpoints merit contemplation, they overlook the long-term value embedded in a stable, invested tenant base.

Envisioning a Future of Loyalty and Community

It’s time to craft a new narrative, one that valorizes tenant loyalty and community coherence. What if, instead of transient perks, we established rich, enduring cultures within our buildings that cultivate tenant satisfaction and steward long-term occupancy? Imagine the upsurge in desirability for a property where tenancy is a badge of honor, not just a financial transaction.

Making the Case for Loyalty

An overhaul is in order—a move from fleeting courtships to long-lasting relationships. Tenants should not just feel housed but valued, their perpetuation celebrated. Financial incentives earmarked for transitory occupants could be reallocated to honor those who have made the property their long-term home. Such tokens of appreciation have the potential to foster a loyal community, hungry to stay and contribute to the property's legacy.

Final Thoughts: The Path Forward

Developers and property owners stand at a crossroads where the lure of quick turnover could give way to the stability of resident fidelity. As industry stakeholders, we hold the power to either perpetuate a culture of evanescence or to embed a lasting legacy of community and commitment. By flipping our focus from short-term allure to long-term loyalty, the industry could witness a transformative shift—one measured not just in temporal gains but in the enduring spirit of community that permeates through every brick of a truly successful rental development.

Ultimately, the choice lies in our hands: chase the immediate windfall or invest in a future where rental buildings aren't just spaces, but sanctuaries that tenants are proud to call home, year after year.

3 Tips to Remember

1. Tenant turnover is costly—investing in retention could be more profitable in the long run.

2. A sense of community and belonging leads to happier, longer-term residents.

3. Rewards for loyalty benefit both the tenants and the property's reputation, potentially leading to higher demand and waitlists for future projects.

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A journey towards homeownership is not just a financial endeavor. It's a significant milestone, a personal dream for many, and a testament to your hard work and dedication. However, this journey is fraught with complexities and demands a high level of preparedness and research.

Stepping into the realm of homeownership is indeed a substantial monetary obligation. Hence, it becomes imperative to examine your financial landscape meticulously. Scrutinize your current financial situation, focus on enhancing your credit score, and channel your savings towards a substantial down payment.

Equally important is acquainting yourself with the diverse mortgage options available. This knowledge aids in matching your financial circumstances with a suitable home loan, ensuring a smooth repayment journey. The role of a reliable real estate agent cannot be understated. A professional agent can navigate the real estate market effectively, helping you find a home that aligns with your needs and budget.

Lastly, a comprehensive home inspection is paramount to avoid unforeseen and costly repairs in the future. It is an investment for your peace of mind, ensuring the home you're buying is in good condition.

The path to homeownership is more than just a financial commitment. It's a journey that demands careful planning, research, and a dose of patience. Embarking on this journey with preparedness can make the process less daunting and your dream of homeownership a gratifying reality. Remember, the key lies in taking one step at a time and making informed decisions.

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A Road Map To Home Ownership: Information Session for Future Buyers

Discover the allure of modern urban living at 121 West Apartments in Edmonton, Alberta. Nestled in one of the city’s most vibrant neighborhoods, this premier apartment complex offers a unique blend of comfort, convenience, and contemporary design that channels the spirit of the city.

Perfect Location

Location is everything when it comes to city living, and 121 West Apartments doesn't disappoint. Situated in the heart of Edmonton, it provides easy access to a variety of local attractions, shopping centers, restaurants, and entertainment venues. The beauty of the River Valley, the excitement of the Brewery District, the Ice District, and the charm of 124th Street are all within your reach.

Best In Class Features

Every aspect of 121 West Apartments is designed with you in mind. The apartments boast spacious interiors, modern fixtures, and large windows that invite natural light into your living space. With a range of floor plans to choose from, you're sure to find a space that suits your lifestyle and needs.

Pet Friendly and Great Amenities

121 West is Pet Friendly with multiple off leash parks within blocks the building, this is the best location in Edmonton for your fur babies. The building also features secure bike storage, and underground parking for your convenience. Plus, with 24-hour emergency maintenance services and an on-site management team, you can rest assured that all of your needs will be taken care of.

Convenience at Your Doorstep

At 121 West Apartments, you're not just renting an apartment, you're joining a vibrant community. The property hosts regular social events, making it easy to connect with your neighbors and make new friends. Plus, the dedicated management team works tirelessly to ensure your living experience is nothing short of exceptional.

If you're seeking a place that combines the vibrancy of city living with the tranquillity of a comfortable home, 121 West Apartments is your perfect choice. Contact us today to learn more about our property or to schedule a tour. Experience the lifestyle you deserve at 121 West Apartments.

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Just Listed!  11514 90 Street nestled in the heart of Alberta Avenue, a charming community that embodies the best of city living. This stunning property is a testament to the seamless fusion of traditional charm and modern upgrades, offering more than just a home, but a lifestyle. With meticulously executed renovations and maintenance, this move-in-ready haven promises security, comfort, and an enriched living experience for years to come.

Modern Comforts in a Timeless Setting

As you step into this radiant home, you are greeted by the warm embrace of natural light filtering through oversized windows. The spacious layout harmonizes with the refreshing daylight to create an inviting atmosphere that instantly feels like home. From the newer flooring to the completely updated kitchen boasting a gas stove and modern appliances, every corner of this home is designed to enhance your everyday living experience.

A Haven of Rest and Relaxation

Offering three well-appointed bedrooms, including a main floor master, and two fully updated bathrooms, this home provides ample space for your family's comfort. Each room is designed with functionality in mind, creating perfect spaces for rest, work, and play. The additional rooms on the upper level are spacious and provide a comfortable retreat after a long day.

Versatile Living with a Modern In-Law Suite

The property's versatility shines through with the modern in-law suite located in the basement. With its separate entrance, fully equipped kitchen, spacious living area, and renovated bathroom, this suite serves as an excellent space for multi-gen living, guest accommodation, or a potential future rental.

Outdoor Living at its Best

For those who have a fondness for the outdoors, the west-facing yard of this home will truly feel like an oasis. The newer fence provides privacy, while the oversized deck and garden shed offer opportunities for alfresco dining, gardening, or simply enjoying the outdoors. It's an outdoor enthusiast's dream come true.

Location: The Best of Both Worlds

Strategically located with quick access to the Yellowhead & 75th street, public transport, and all amenities, this home offers the best of both worlds. You're just minutes away from Downtown and our stunning River Valley trails and parks, perfectly balancing city living and outdoor exploration.

In the heart of Alberta Avenue, this impeccable home offers more than just a place to live; it's an opportunity to embrace a lifestyle of comfort, convenience, and charm. Whether you're a first-time homebuyer or looking to upgrade, this move-in-ready gem is a must-see. Get ready to stop searching and start living the lifestyle of your dreams today!

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Experience Classical Charm Meets Modern Luxury in Parkdale, Edmonton

Welcome to an exquisite blend of timeless charm and contemporary luxury in Parkdale, Edmonton. Nestled in the heart of the city, this stunning 2.5 story home is a marvel of design and craftsmanship, marrying the alluring beauty of the past with the comforts and conveniences of the present.

Step into Timeless Elegance

Offering an impressive 1997.14 sqft of above grade level living space, this home invites you in with its distinctive blend of classic and modern elements. As you step through the French and barn doors, the charm of exposed brick creates an ambiance that's both stylish and welcoming.

The main floor greets you with three generously-sized bedrooms, each designed to offer a unique blend of comfort and functionality. The full kitchen, complete with upgraded stainless steel appliances and a magnificent Boshe fridge, is a culinary enthusiast's dream. The main floor also features a full bathroom, a laundry room, and ample storage options. The space feels open and airy, thanks to the grandeur of the 10-foot ceiling heights.

Discover Unlimited Revenue Potential on the Second Level

As you ascend to the second level, you're greeted by another full kitchen, equipped with stainless steel appliances, including a gas range and a new dishwasher. Each room on this level basks in natural light, courtesy of the abundance of new and enlarged windows. Two additional bedrooms, a full bathroom, and an oversized living space provide a haven for relaxation and entertainment. And there's more! The attic has been converted into an additional bedroom or bonus room, perfect for catering to your unique needs.

Superb Upgrades for Seamless Comfort

Every inch of this home has been carefully upgraded to ensure a seamless blend of comfort and convenience. From new floors, fresh paint, new windows, a brand new high-efficiency furnace, to a new hot water tank, the recent improvements are extensive. The home also boasts a new roof, new electrical, new plumbing, new lighting, and new insulation.

Bask in the Beauty of the Outdoor Space

Stepping outside, you're welcomed by a massive west-facing backyard equipped with a double detached garage and carport. This sprawling outdoor space is perfect for basking in the sun, hosting gatherings, or indulging in personal hobbies.

Location: The Perfect Blend of Serenity and Accessibility

Situated on a quiet dead-end street and just steps away from the Stadium LRT station and Edmonton's iconic river valley, this property offers an enviable blend of tranquillity and accessibility. This makes it a perfect investment for savvy buyers looking for rental options beyond the typical basement suite!

Embrace the Best of Both Worlds

This home truly has it all - a harmonious marriage of old-world charm and modern amenities. Don't miss your chance to own a piece of Parkdale's history while enjoying the luxuries of today. Experience the best of both worlds - charm and convenience - in this exceptional home.

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Are you searching for an exceptional home that offers an unparalleled lifestyle in the heart of Edmonton? Look no further than The Galleria, a contemporary two-storey condo located in the desirable Oliver neighborhood. Step inside this rare gem and prepare to be captivated by its unique features and prime location.

As soon as you enter, an abundance of natural light will greet you through the year-round indoor atrium, creating a warm and inviting ambiance. The concrete construction provides peace and quiet, allowing you to escape the noise of the city and unwind in your private sanctuary.

The gourmet kitchen is a chef’s dream come true. With stainless steel appliances and luxurious quartz countertops, this space will inspire your culinary creativity whether you’re preparing a lavish dinner for friends or simply enjoying your morning coffee. The open-concept dining area is ideal for both intimate meals and large gatherings. Its 16-foot ceiling and skylight exude a sense of grandeur, providing the perfect backdrop for hosting memorable events.

The main floor also features a spacious second bedroom that can be used as a home office or gym. The recently renovated bathroom offers convenience and comfort for your guests. Upstairs, discover a loft-style living room with a wood-burning fireplace, the ideal cozy retreat to curl up with a book or watch movies. However, the true highlight is just beyond the living room—a generous west-facing patio with breathtaking views of the city skyline. This space is where cherished memories will be created.

The oversized master suite is a luxurious sanctuary, complete with a walk-in closet and ensuite bathroom. Wake up to soft sunlight from the vaulted skylights and experience tranquility on your interior balcony. Underground parking for two vehicles and a private storage room ensure all your needs are met.

Located in the heart of Oliver, you’ll find yourself steps from Downtown, the University, acclaimed restaurants, public transit, and the River Valley. Embrace the vibrant energy of city living while enjoying the serenity of nature.

Don’t miss this opportunity to own an extraordinary home in The Galleria. Schedule a private viewing today and embark on a life filled with luxury, convenience, and endless possibilities in your urban oasis. Welcome home!

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Parkdale is a central Edmonton neighbourhood with deep roots in the city’s history. Located just minutes north of downtown, Parkdale was developed in the early 1900s alongside the construction of a local streetcar line, providing direct access to shops and services along 118th Avenue. Today, Parkdale remains an ideal location for those seeking an ultra-affordable home in a historic community.

Did you know that Edmonton gained city status in 1904 with a population of just over 8,000 people? Only a year later, Edmonton became the capital city of Alberta when the province was formed on September 1, 1905. The community of Parkdale was established soon after, with 40% of residences built before World War II and another 30% before 1960. These historic properties offer a glimpse into Edmonton’s architectural past, with many heritage homes restored to include modern amenities.

In addition to its historic homes, Parkdale offers a mix of housing options at affordable price points. Detached infill homes and half-duplexes are ideal for first-time buyers, while low and high-rise apartments start at just $65,000 for a one-bedroom unit.

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With downtown Edmonton only minutes away, Parkdale residents can enjoy amenities like the shops and eateries of Jasper Avenue, Rogers Place, the Edmonton City Centre mall, and the Downtown Business District. Bordering 118th Ave also provides amenities within walking distance, including grocers, medical services, and banking.

Other nearby attractions include the Royal Alberta Museum, Art Gallery of Alberta, Citadel Theatre, and Edmonton Convention Centre. The community is also home to many parks, including the large Giovanni Caboto Park.

The Parkdale Community League was established in 1922 to promote community engagement and “sane and true” patriotism through social and recreational events. The league originally organized activities like tennis matches, dances, variety shows, and hockey games. Though the league declined during World War II, it was re-established in 1956 to fundraise for a new rink complex. A community centre was built in 1981 through an $830,000 community services grant, offering space for community events and programming.

In 1986, Parkdale amalgamated with the neighbouring Cromdale community. Together, Parkdale-Cromdale Community League represents the interests of both communities and provides resources for residents.

Welcome to Parkdale, an Edmonton community with deep historical roots and a variety of amenities for residents. Explore the neighbourhood to discover its historic homes, green spaces, recreational facilities, schools, and local businesses. Parkdale's friendly and welcoming atmosphere, affordability, and proximity to downtown make it an ideal place to call home.

View More About the Iconic Parkdale Community Here

Nestled just north of downtown Edmonton, Alberta Avenue is a bustling community full of character and cultural diversity. Home to more than 200 businesses and services, this vibrant neighbourhood is a welcoming haven for residents and visitors alike.

Shop, Dine, and Play on Alberta Avenue

Alberta Avenue is a shopper's paradise. Whether you're looking for a beach read from the Wee Book Inn, international ingredients from Paraiso Tropical Latin Market, or current and retro games from NexWave Video Games, you’ll find it all here.

Hungry? Enjoy a culinary world tour without leaving the neighbourhood. From mouth-watering barbecue to exciting Cuban cuisine, Alberta Avenue offers food lovers a smorgasbord of delectable options.

When it's time to have fun, Alberta Avenue delivers. From the 5-pin bowling and craft beers at Plaza Bowl to the dance classes at Bedouin Beats, there's always something to do. Don't forget to drop by the volunteer-run Carrot Community Arts Coffee House for some fantastic local music and art.

Alberta Avenue: A Glimpse into its History and Development

Established during the First World War, Alberta Avenue is one of Edmonton’s oldest communities. Its boundaries form a rectangle, with 111 Avenue and 97 Street serving as the southern and western borders, 122 Avenue as the northern border, and 89 Street as the eastern border.

In 2015, community newsletter Rat Creek Press ranked Alberta Avenue as the second-best area in Edmonton for property investment. The community continues to thrive, with the Alberta Avenue Community League and Arts on the Ave hosting year-round events and festivals.

The Community Vibes and Neighbours

Known for its concentration on the arts, Alberta Avenue is fast becoming one of Edmonton's cultural hotspots. The artistic community is thriving, thanks to major contributors like Theatre Prospero, Nina Haggerty Centre, and The Studio.

According to Edmonton's 2012 municipal census, over half of the 6,000 residents in Alberta Avenue are under 60 years old. The neighbourhood boasts a mix of families, singles, couples, and seniors, with an average household income of $60,000. The strong Asian community alongside the Anglo-Canadians adds to the area's cultural diversity.

Local Amenities and Accessibility

Alberta Avenue is conveniently located near educational institutions like NAIT and CLI College, as well as the Royal Alexandra Hospital. The community also offers a beautiful walking trail in Alberta Avenue Park, with the community centre at the south end of the park.

Getting around is easy, thanks to the Kingsway transit centre and the NAIT LRT line. For private flights, the municipal airport is just a few blocks away.

The Revitalisation of Alberta Avenue

Despite past challenges, Alberta Avenue is experiencing a resurgence, with crime rates on the decline and local news coverage spotlighting the successful revitalization of the area. The tree-lined streets and suburban areas provide a peaceful respite, contributing to the improved quality of life in the neighbourhood.

Affordable Living in Alberta Avenue

Alberta Avenue is a cost-effective place to live, offering a mix of rental and for-sale homes. The Carrot Community Arts Coffeehouse sets a high standard for affordable and delicious fare, and as revitalization continues, it’s expected that prices for amenities and entertainment will rise gradually.

Education in Alberta Avenue

Education is a key focus in Alberta Avenue. The neighbourhood is home to Delton Elementary School, Norwood School, and One World One Centre, offering a wide range of programs to meet students' needs and interests.

Alberta Avenue is a mature neighbourhood marked by a rich history, diverse culture, and a vibrant community spirit. Whether you're a resident or a visitor, there's always something to explore and enjoy in Alberta Avenue.

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Are you searching for a luxurious property in one of Edmonton's most prestigious neighborhoods? Look no further than this stunning half duplex located in the heart of Bearspaw, just moments from natural beauty and amenities.

Introducing 1061 109 Street in the Breckenridge Community of Bearspaw.

Grand Entrance and Open Concept Living

From the moment you step through the front entrance, you'll be wowed by the elegant open staircase and soaring ceilings in the living room. Curl up by the cozy wood fireplace and enjoy the abundance of natural light flooding the space. The large kitchen features brand new countertops, convenient island, and spacious eating area—perfect for entertaining friends and family.

Luxurious Master Suite and Additional Bedrooms

The main floor master suite is a true retreat, with a stunning 6pc ensuite, complete with jacuzzi and two person rain shower. On the upper floor you will find an additional bedroom, a loft space/bonus room providing ample room for relaxation or customization to suit your needs. The unfinished basement offers over 1,000 square feet of potential living space.

Outdoor Oasis and Unbeatable Location

Outside, enjoy your private south facing backyard oasis, complete with new composite decking and raised flower boxes.  This home has been meticulously maintained with newer shingles, windows, flooring, and a fresh coat of paint throughout. Located just moments from an off-leash dog park, LRT, shopping, and with quick access to the University of Alberta and Henday, this location can't be beat.

Why Wait? Make This Luxury Home Yours

With condo fees covering water and sewer, this stunning property offers an unparalleled opportunity for luxury living and its Pet Friendly! Schedule a showing today—your dream home awaits!

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