On the Pulse of the Edmonton Real Estate Market


Welcome to the ICONIC YEG Real Estate Blog, where our mission is to demystify the Edmonton real estate market for buyers, sellers, and enthusiasts alike. We aim to provide a gateway to a wealth of insider knowledge, essential market trends, and unbeatable strategies tailored specifically for the Edmonton community.

We hope to not only to inform but also to empower you with the industry's best-kept secrets and proven tactics, helping you make informed decisions in this dynamic market. Whether you're eyeing your first home purchase, planning to sell a property, or simply staying on top of the latest real estate trends, ICONIC YEG is your ultimate guide to navigating Edmonton's real estate landscape.


Iconic YEG: Shaping Edmonton's Real Estate Landscape with Character, Service, and Integrity

We are a collective of professionals, driven by a common purpose to exceed the expectations of the clients we serve. With a unique approach to real estate, we provide an high level of service and advice that genuinely puts our clients' interests first.

Iconic YEG: A Different Kind of Real Estate Team

In an industry often defined by sales figures, Iconic YEG chooses a different path. We are not salespeople but professionals dedicated to protecting, advocating, and consulting with our clients. Our motivation is grounded in three core principles that guide every interaction:

• Character over Reputation

• Service over Sales

• Integrity over Revenue

A Full Spectrum of Services Tailored to Clients' Needs

At Iconic YEG, we understand that real estate is more than just transactions—it's about making informed decisions that positively impact your life. Our range of services cater to every step of this journey.

Home Buyers Service

Buying a home is one of the biggest decisions you'll ever make. Our dedicated team guides you through every step, ensuring you understand all aspects of your purchase.

Selling Your Property

Edmonton's real estate market can be complex and dynamic. Our team strives to ensure your home is sold for the best price and terms, in the shortest possible time.

New Developments

Our extensive experience and connections in the industry enable us to assemble a top-notch team to market, sell, or lease your development. We can help you analyze the market, create effective marketing strategies, and execute them successfully.

Rental Services

Whether you're looking to rent out your home or find a new one in Edmonton, our team of experts is here to help. From house rentals to apartments, we've got you covered.

Looking Forward: Iconic YEG's Goals for 2024

As we look towards the future, the core of our strategy remains the same—putting our clients and employees first. Here are our goals for 2024:

1. Prioritize customer and employee satisfaction above all else.

2. Embrace uniqueness to gain a competitive edge.

3. Strive for excellence, never settling for mere acceptable.

4. Invest in hiring and training the best talent.

6. Foster strong partnerships.

7. Leverage technology to enhance the customer experience.

8. Grow smart, keeping our core values at heart.

The Importance of Repeat Business

At Iconic YEG, we understand that retaining customers is more cost-effective than acquiring new ones. Building personal relationships with our clients is paramount to ensuring their satisfaction and loyalty.

Delivering Unmatched Service, Every Time

Our commitment to service extends to every touchpoint with our clients, from the initial phone call to the follow-up after closing a deal. We focus on six attributes that greatly influence customer satisfaction:

1. Courtesy

2. Professionalism

3. Timeliness of service

4. Treatment as a valued customer

5. Quality of Information

6. Efficiency of transactions

Our Approach to Strategic Partnerships

We believe that strategic partnerships are crucial to our success. We ensure that these relationships are mutually beneficial and foster honest, open communication. We never rest on our past achievements and continuously seek ways to improve our value within our partnerships.

Our Core Values

At Iconic YEG, our brand is our most valuable asset, and it's built on:

1. Personal honesty and integrity

2. Exceptional customer service

5. Listening to our customers and each other

6. Strengthening our communities

At Iconic YEG, we don't just sell homes—we build relationships based on trust, integrity, and exceptional service. We're ready to help you navigate the Edmonton real estate market with confidence and peace of mind. Contact us today to experience the Iconic YEG difference.


Transform Your Projects Journey with the ICONIC Approach

Welcome to a revolutionary leasing experience where we prioritize you and your needs. As real estate leasing becomes increasingly competitive, our unique ICONIC approach sets us apart. Join us to boost your lease-up rates and stand out in the crowd.

An Experience Tailored For You

At the heart of ICONIC lies the principle of personalization. Our acronym stands for Inform, Connect, Observe, Nurture, Impress, and Convert, together forming a clear pathway to successful leasing. Our focus? Building meaningful relationships with potential tenants. We're about more than just selling properties; we're about understanding your housing needs and crafting custom solutions to address them.

Harnessing the Power of Technology

We utilize cutting-edge technology to enhance your leasing experience. With ICONIC, enjoy the benefits of automated lead management systems and experience the convenience of virtual property tours. Our AI-powered chatbots can answer your queries instantly, while our responsive website design ensures you can connect with us anytime, anywhere.

Stay Connected With Us

In this digital age, we understand the power of social media. Our robust social media strategy features active engagement with our followers, relevant content sharing, and showcasing our managed properties. Join our online community and stay updated with the latest from ICONIC.

Openness and Transparency

We uphold a high degree of transparency throughout the leasing process. You'll be kept in the loop about any developments, and we ensure complete disclosure on all elements of your lease agreement. Trust, after all, is the foundation of every great relationship.

Continual Improvement for Ultimate Satisfaction

As the market evolves, so do we. We conduct regular research to keep abreast of industry trends and leverage data for informed decision making. Our unwavering commitment to improvement enables us to remain competitive and always deliver the best.

Wrapping Up

The ICONIC approach is all about revolutionizing your leasing experience. We merge personalized service, advanced technology, social media engagement, transparency, and continuous improvement to streamline your leasing journey. Discover the ICONIC difference today and enjoy a higher occupancy rate, happier living experiences, and increased revenue. Experience leasing like never before!


The Impacts of Low Tenant Trust and Engagement: A Pathway to High Turnover

In the world of property development and management, tenant trust and engagement play pivotal roles in maintaining a stable and profitable operation. When these two factors are low, the negative impact on turnover rates can be significant.

Trust: The Foundation of Tenant Retention

Trust is the cornerstone of any relationship, and the landlord-tenant relationship is no exception. When tenants feel that their landlords are honest, reliable, and responsive, they are more likely to stay in their homes for a longer period. Conversely, low tenant trust, resulting from poor communication, lack of transparency, or unmet promises, can drive tenants to search for housing options where they feel more valued and secure.

Engagement: An Essential Ingredient for Tenant Satisfaction

Beyond trust, engagement is another crucial factor for tenant retention. If tenants feel disconnected or neglected, they may become less invested in their homes, leading to higher turnover rates. Effective engagement involves regular communication about property updates, addressing tenant concerns promptly, and creating a sense of community among the residents.

High Turnover: The Consequence of Neglecting Trust and Engagement

High turnover rates, while seemingly just a fact of life in property management, can be a troubling sign of underlying issues—often traced back to low tenant trust and engagement. Turnover comes with substantial costs: lost rental income, increased marketing expenses, more time and resources spent on tenant screening and move-in/move-out processes. Moreover, high turnover can negatively impact a property's reputation, making it more challenging to attract and retain quality tenants.

In conclusion, fostering tenant trust and engagement is a strategic move for property managers aiming to minimize turnover. By focusing on these areas, not only can they enhance their tenants' living experience, but they can also strengthen their business's bottom line.

Have questions about strategies to improve Tenant Satisfaction?  Contact Iconic YEG Today.


Edmonton Real Estate: How to Avoid Being Among the 35% of Unsold Homes.

As we approach the end of the year, I'd like to share some interesting statistics and insights that will help you navigate the Edmonton real estate market in 2024. According to the current data, over 35% of homes that came to the market in 2023 did not sell. Surprising, isn't it? But fear not, we have solutions! The Iconic Real Estate Team wants to ensure you're not among that statistic. The Edmonton real estate market forecast for 2024 is quite promising; however as a potential seller, it's crucial to understand how to avoid falling into the category of unsold homes.

Here at Iconic YEG, we have compiled important tips to help you navigate the 2024 Edmonton Real Estate market successfully.

Understanding the Importance of Timing

Did you know that May was the month with the most homes sold in 2023? This fact highlights the need for a strategic selling plan before the end of January. Most homeowners often wait until spring to consider selling, but in reality, plenty of buyers are out shopping during the colder months and there is less competition on the market.


Emphasizing Strategy

Edmonton, Alberta, is set to become a national destination for migration due to its strong economy. With an expected increase in housing demand, it's crucial to have a strategy to attract out-of-province buyers. Iconic YEG provides all our sellers with custom strategies relating to Buyer Demographics, Marketing Impact Initiatives, and more. What makes your home standout and how do you get that message to a high volume of buyers?  We have a plan for you, contact us to get started.

Preparation: The Key to Successful Selling

Proper preparation can significantly enhance your home's appeal. Iconic YEG guides you through each step of the preparation process, ensuring your home is primed for the market.  Click here for more tips on preparing your home for sale.

The Value of Marketing with the Right Realtor

At ICONIC YEG, we understand the importance of marketing your home effectively. We invest heavily in top Real Estate photographers, stagers, and more to ensure maximum traffic on your listing, both on the internet and local community fronts.

Understanding Pricing and Competition

Pricing your home correctly is often the make-or-break moment of the selling process. We use up-to-date data and in-depth knowledge of the Edmonton market to ensure your property is priced accurately. This way, you can confidently negotiate with buyers and get the price you deserve.


Iconic YEG isn't your average real estate team. We're a collective of professionals who share the same values and are driven by a common purpose - to enhance the expectations of the clients we serve. We're not salespeople; we're professionals who strive to learn more each day, so we can help our clients make informed and favorable real estate decisions.

Our Services

Whether you're looking to buy or sell, need assistance with new developments or rental services, our team of experts is here to help. We ensure a personalized, dedicated service ensuring your real estate journey is successful

Let's Move Forward Together

If you are considering selling your home in 2024, your home selling journey starts here. Let's make it a successful one. Book a consultation with ICONIC YEG before the end of January and get started on your successful home selling journey.



Edmonton Real Estate Market Report: 2023 Recap & 2024 Outlook

As we round out the year, real estate enthusiasts are keen to review the year that was and forecast what 2024 may bring for the Edmonton real estate market. From population increases to interest rate changes and property prices, let's delve into the details and explore the likely trends for the coming year.

Highlights of the 2023 Edmonton Real Estate Market

Despite the global uncertainties, Edmonton's real estate market experienced significant developments in 2023. Key highlights include a 3.5% increase in Edmonton’s population, with more than 45,000 people migrating to Alberta within a three-month period alone. The Bank of Canada interest rates rose 75 basis points in 2023 to 5.0%, impacting mortgage affordability.

In terms of property prices, the average selling price for a single-detached home was $479,000, for a semi-detached home $362,000, for a townhouse $271,000, and for a condo $172,000*. (*Average as of November 2023 for the Greater Edmonton Area.)

The market for single-family homes priced under $500,000 remained hot, and this trend is expected to continue into 2024 due to high demand and limited supply.

Edmonton Real Estate Forecast for 2024

As we look ahead, we foresee some key trends that will shape the Edmonton real estate market in 2024:

Interest Rate Cut Expected

Experts predict a slight cut in interest rates in 2024 by the Bank of Canada. However, the impact won’t be too dramatic even in Edmonton, which continues to be one of the most affordable markets in Canada.

Continued Migration to Alberta

The strong Alberta economy is expected to continue attracting newcomers, driving population increases, and hence housing demand, particularly in more affordable Edmonton compared to Calgary.

First-Time Buyers and Investors Still Driving Market

First-time buyers and investors are expected to continue to dominate the market, particularly for condos, semi-detached homes, and single-family homes in the under-$500,000 range. This could potentially shift the Edmonton market to a seller’s market during the peak sales months of 2024.

Residential Prices Expected to Increase

While the average Edmonton sale price decreased by 4.3% from 2022 to 2023, an increase of about 4% is predicted for 2024. Home sales transactions, on the other hand, are expected to decrease by about 5% in 2024.

2024 Outlook: A Favourable Forecast for Edmonton

The Edmonton real estate market forecast for 2024 is quite promising. A robust provincial economy, continued population growth, and a possible interest rate cut by the Bank of Canada will all contribute to a stable property market.

Edmonton’s affordable property market has attracted a wave of inter-provincial migration, with approximately 40,000 new residents in 2022 alone. This trend is expected to continue into 2024, bolstering demand, particularly for homes under $500,000.

However, affordability concerns due to high mortgage rates may continue to impact the market, particularly in the $600,000+ range, limiting the buying power of move-up buyers.

With all these factors at play, the next six to nine months may present a unique window of opportunity for potential buyers, particularly those from outside the province, to secure affordable properties in Edmonton. The city's affordability, in comparison to other major Canadian markets such as Toronto, makes it an attractive investment opportunity that may not last much longer.

As we look to 2024, we’re excited to see what the Edmonton real estate market will bring. Whether you're a first-time buyer, an investor, or a homeowner looking to sell, it's vital to stay informed about these market trends to make the best possible decisions. After all, as we always say, those who refuse to settle for the ordinary deserve the best.

Want to know more and discuss your 2024 strategies?  Contact us today

Categories:   14810 | 2024 Edmonton Real Estate | 2024 Home Buyer | age in place | Alberta Avenue | apartment | arthouse | assumable mortgage | boom and bust | boss | brewerydistrict | builder | business | Buyer Guide | buyertips | Buying | Caitlin Heine | Calgary | Coming Soon | Crestwood | culture | custom homes | decor | developers | developments | East Junction | East Village | edmontn | edmonton | Edmonton Communities | Edmonton Community | Edmonton Real Estate | el-mirador | embraceequity | for sale | forest heights | furniture | Historical Homes | history | Holyrood, Edmonton Real Estate | Home Staging | homes | Homes for Sale | ICONIC | Iconic Results | lakefront | landscaping | leasing | lifestyle | Living Here | marketupdate | moving | movingtoedmonton | multipleoffers | Neighbourhood | Parkdale | Pet Friendly | projects | property owners | purpose built rental | relocating | REMAX | renovations | rent | rental | rental culture | riverdale | Rural Parkland County, Rural Parkland County Real Estate | sales managment | sebabeach | sellertips | selling | selling tips | services | Sherwood Park, Sherwood Park Real Estate | Spruce Grove, Spruce Grove Real Estate | St. Albert, St. Albert Real Estate | Stony Plain, Stony Plain Real Estate | strategy | Team | the galleria | Top 10 | ukraine | Westmount | Winter Market | woman | womansday | Yeg | Zone 02, Edmonton Real Estate | Zone 05, Edmonton Real Estate | Zone 06, Edmonton Real Estate | Zone 07, Edmonton Real Estate | Zone 08, Edmonton Real Estate | Zone 10, Edmonton Real Estate | Zone 12, Edmonton Real Estate | Zone 13, Edmonton Real Estate | Zone 14, Edmonton Real Estate | Zone 15, Edmonton Real Estate | Zone 16, Edmonton Real Estate | Zone 18, Edmonton Real Estate | Zone 19, Edmonton Real Estate | Zone 28, Edmonton Real Estate | Zone 29, Edmonton Real Estate | Zone 30, Edmonton Real Estate | Zone 56, Edmonton Real Estate
Copyright 2024 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.