On the Pulse of the Edmonton Real Estate Market


Welcome to the ICONIC YEG Real Estate Blog, where our mission is to demystify the Edmonton real estate market for buyers, sellers, and enthusiasts alike. We aim to provide a gateway to a wealth of insider knowledge, essential market trends, and unbeatable strategies tailored specifically for the Edmonton community.

We hope to not only to inform but also to empower you with the industry's best-kept secrets and proven tactics, helping you make informed decisions in this dynamic market. Whether you're eyeing your first home purchase, planning to sell a property, or simply staying on top of the latest real estate trends, ICONIC YEG is your ultimate guide to navigating Edmonton's real estate landscape.


Open House. Open House on Sunday, August 28, 2022 1:00PM - 3:00PM
Please visit our Open House at 4411 MCCLUNG CRT in Edmonton.
Open House on Sunday, August 28, 2022 1:00PM - 3:00PM
Welcome to modern and luxury living in Magrath Heights. This opulent and fully finished bungalow is situated on a massive, fenced SOUTHWEST pie lot. With more than 2800 of total living space, this home has upgrades galore including new stainless steel appliances, new fencing, air conditioning and new flooring! Also, NEW GEMSTONE, permanent exterior lighting has been installed - perfect for holidays or any day! Four Bedrooms, three bathrooms, two natural gas fireplaces, and large private deck which leads to an oasis of a yard - fully landscaped, fenced, with SW exposure. Modern open kitchen concept that flows beautifully into the dining and living room areas, upgraded hardwood floors, Quintessential lifestyle home with all snow removal and landscaping included in a LOW HOA fee and absolutely NO CONDO FEES! Truly unique, incredible location, and luxurious features. Welcome home.

New property listed in Zone 14, Edmonton
I have listed a new property at 4411 MCCLUNG CRT in Edmonton.
Welcome to modern and luxury living in Magrath Heights. This opulent and fully finished bungalow is situated on a massive, fenced SOUTHWEST pie lot. With more than 2800 of total living space, this home has upgrades galore including new stainless steel appliances, new fencing, air conditioning and new flooring! Also, NEW GEMSTONE, permanent exterior lighting has been installed - perfect for holidays or any day! Four Bedrooms, three bathrooms, two natural gas fireplaces, and large private deck which leads to an oasis of a yard - fully landscaped, fenced, with SW exposure. Modern open kitchen concept that flows beautifully into the dining and living room areas, upgraded hardwood floors, Quintessential lifestyle home with all snow removal and landscaping included in a LOW HOA fee and absolutely NO CONDO FEES! Truly unique, incredible location, and luxurious features. Welcome home.

New property listed in Zone 16, Edmonton
I have listed a new property at 11212 37 AVE in Edmonton.
Sitting atop a 9500 sqft lot in the iconic community of Greenfield, this mid-century modern bungalow offers more than 4000 square feet of finished living space. A gardeners paradise, abundant with award winning rose bushes, goji berries, pear trees, and multiple raised flower beds - bird houses, providing a total tranquil setting. The property also boasts incredible parking options: one OVERSIZED single detached garage AND one OVERSIZED double attached; as well additional space for RV parking! Inside, vaulted ceilings, open beams, all season sunroom, two fireplaces: including one gas and one wood burning stoves. Three large bedrooms upstairs and 1.5 bathrooms, including a 2 Piece ensuite with room to expand to a full. The basement has been reconfigured with a separate entrance, second furnace, full in-law suite - offering two additional large bedrooms and a fully updated bathroom! Steps from Greenfield school and shopping, this is the ideal location and home. Welcome home to Greenfield.

New property listed in Zone 56, Edmonton
I have listed a new property at 215 2584 ANDERSON WAY in Edmonton.
PET FRIENDLY!! Stunning South Facing TWO BEDROOM condo with luxurious style and finishes. Upon entry you are greeted with high end paint choices, detailed wainscotting and open concept living. Kitchen boasts a large kitchen island, stainless steel appliances, and ample storage for everything one would need. Dark Hardwood throughout, large living room with convenient access to the covered deck. Large windows, tons of natural light and generously sized bedrooms. The spa like bath is a dream with a stand alone large tub and a standup shower! Underground, Titled parking, and complemented by an array of amenities such as a fitness facility, entertainment room, private guest suite & BBQ site. What more could you want in one of the best neighbourhoods in town!

New property listed in Zone 13, Edmonton
I have listed a new property at 9632 106A AVE in Edmonton.
Steps from Little Italy and China Town, McCauley is one of the few areas which owners and investors alike are poised to see growth, due to revitalization, in their property values in the coming years. With large scale projects connecting downtown, rejuvenating the diverse history and cultural aspects, savvy buyers should look no further. This home has been completely modernized to protect the structural integrity and multiple upgrades to make it modern day efficient. This two suited home, with potential for a third in the basement, is IDEAL for investors or homeowners who wish to maintain income to offset mortgage. NEW HIGH EFFICIENCY FURNACE, NEW HWT, NEW SUMP PUMP, NEW ELECTRICAL SYSTEMS, NEW PLUMBING SYSTEMS, NEW WINDOWS, NEW ROOF, NEW EAVESTROUGH, and most importantly: upgraded and reinforced foundation. Both suites have been updated with modern finishes! Currently, fully rented - For those who want long term value, THIS IS IT! 33x122 Lot Size. ZONE RF6!

New property listed in Zone 08, Edmonton
I have listed a new property at 11186 118 ST in Edmonton.
Large Site in ultra-desirable Prince Rupert, backing green space and situated beside many luxurious infill properties. Your chance to own an incredible piece of land for future development. Property is 48.10 FT x 125.00 FT. Zoned RF1, this property backs onto large green space and dog park, is close to all amenities and Central Edmonton.

Moving To Edmonton? Top Area Series: Riverdale

Moving to Edmonton comes with its own unique set of challenges: How do you find a place to live?  What neighbourhood should you choose? This series aims to help you not only help you find your perfect home, but help you find your ideal neighbourhood!

So you are moving to Edmonton?! Whether you’re relocating for a job, to go to school, to pursue a passion, or simply for a new adventure, you’re far from alone, according to Avenue Living:

"Living in Edmonton provides great value for money with lower monthly rent than Calgary, another major city in Alberta. While, oil and gas is the key industry, there are other great working opportunities in education, police services, health & medical, and government"

In this series we will identify the best areas, according to us, that you should consider when you are moving to Edmonton - first up: Riverdale!

Riverdale - Edmonton's Garden Community


 The area which would later be called Riverdale was the first industrial suburb of Fort Edmonton and is one of the oldest neighbourhoods in the city. Even today, in 2022, it is one of three neighbourhoods nestled among the River Valley in Edmonton.

Once it was home to the Cree, a First Nations people. The search for gold in the 1860s saw early European visitors, and they were followed in the next 30 years by settlers who established wheat fields, steamboat landings, ferries, lumber and grist mills, coal mines and a brickyard. Workers first lived on site, but soon spread beyond the bunkhouses. Everyone called this area Fraser Flats, after the owner of the lumber mill.
Clay, water and abundant trees for fuel made this river flat a perfect place to make brick. The needs of a growing town and the enterprising spirit of James Brown Little combined in 1893 to found a century-long dynasty of brick makers. Said to be “the most consistently high-quality brick of its time,” the Little product helped build early 20th century Edmonton. J.B. and his descendants established many long-standing social traditions of the district and sponsored hockey and baseball teams for years. Today the brickyard has been developed into residential house, but J.B.’s brick house still stands and is home to Little Brick, a trendy café enjoyed by Riverdalians and river-valley visitors alike.
In 1905 the area was subdivided and a land boom quickly saw the present residential shape take form. Determined and hard-working neighbours knit together a highly-textured social fabric that continues to this day: some families are sixth-generation.  - Riverdale Community League

What does Riverdale offer?

Besides the immense River Valley network where the average central Edmontontian can be found cycling, running, hiking, or boating - Riverdale offers so much more, and these are our top destinations:

  1. Dawson Park
  2. Dog Patch Restaurant
  3. Little Brick Cafe
  4. Tawatinâ Footbridge
  5. Edmontons Funicular

If you are considering a move to Riverdale or have questions, contact me - we can grab a coffee or go for a walk and check out all the best spots!


Four Reasons Why You’ll Want To Call Edmonton’s Brewery District Home

With a unique blend of services, shops, and restaurants, The Edmonton Brewery District is perfectly conducive to hassle-free urban living. Here are a few reasons why you will want to call it home:

The Brewery District is Home to a Diverse Population of Edmontonians

Students, seniors, and young professionals alike have made their homes in the centre of the city. Families, empty nesters, and young adults out on their own for the first time effortlessly create an attractive vibe in The Brewery District that makes it feel welcoming, accessible, and inclusive. With amenities to support residents of all ages and stages of life, there is something for everyone.

Shop ‘til You Drop

The surrounding amenities provide everything you need just a few steps out of your front door. Loblaw’s City Market is your one-stop-shop for all
your favourite products. Offering fresh produce, ready-made food for on-the-go, and household essentials, you can shop for quality items at affordable prices. They also offer curbside pickup for those continuing to be COVID-conscious. With over 40,000sqft of space, GoodLife Fitness attracts fitness lovers from all over the central core who are looking for an affordable, full amenity workout space. Your journey to optimizing your health and wellness will be well supported with GoodLife’s group classes, personal trainers, and accessible exercise equipment.

Another popular anchor store in The Brewery District is MEC, which serves the adventure enthusiasts of the neighbourhood. Supplying all the essentials for outdoor activities, you’ll find yourself planning your next adventure as you browse the aisles.

Access to Educational Institutions

One of the benefits of The Brewery District is its ideal location for those wanting to be in close proximity to fantastic educational
institutions. MacEwan University is just down the road from The Brewery District – accessible on foot during the warmer months and serviced by frequent public transport for the colder seasons. Students, faculty, and staff will love the ease of living close to the University as they create that “University Town” feel in the middle of the city. Without the stress of a commute, The Brewery District is the perfect place to put down roots if you’re affiliated with the University.

For those with kids in grade school, Edmonton Academy is in the neighbourhood to offer specialized teaching for students who have learning challenges. Additionally, Oliver School also offers K-9 programs within the Edmonton Public School system.

Nearby Outdoor Spaces

Even though The Brewery District is located just alongside the downtown core, there is no shortage of outdoor spaces. Paul Kane Park offers a
great picnic spot with a water feature, tall trees for shade, paths, and benches for you to relax on your Sunday morning stroll. It is a serene spot loved by the community, and you might just be lucky enough to spot a small wedding or photography session taking place.

If you’re looking for a place to cool off during the summer heat, Oliver Outdoor Pool and a park are just across the road. Kept at a comfortable 29°C, Oliver Pool is a fun, family-friendly atmosphere that is easily accessible for urban residents. There are change rooms on site, a water slide, a sundeck, and a concession stand for when you’re feeling peckish. Keep in mind, their 2021 summer season is running at reduced capacity, so book a spot in advance!

Just a few blocks from The Brewery District sits the new Manchester Square re-development boasting its unique architecture and European-like grace. An outdoor fountain, promenade, and 19 locally owned businesses call this getaway spot home. This is the perfect spot to escape for an afternoon on foot with a coffee in hand and a reusable bag full of goodies.

Of course, most importantly is 121 West – the one place you will want to call home to be nearby all the places you’ll love to explore in The Brewery District. 



The team of ICONIC YEG is excited to announce that our current rental project in Edmonton's Brewery District is almost SOLD OUT!!!!

Check out 121west.ca right away to book your tour before its too late!

Home is about more than the walls you live in. It is about the people & places that define your lifestyle. 121 West brings you that “one place” that encompasses all that you need within a short walking distance from your doorstep. Walk, Shop, Dine, Work – define what is important to you here in the Brewery District!

121 West brings you high-quality concrete construction and a wide array of floor plans that allow your “one place” to call home to be as unique as you are. Act quickly to get your preferred suite, as units are leasing up fast! With stunning views and great layouts – each suite has a lot to offer.









Hardwood plank style laminate flooring throughout (completely carpet free)

Porcelain tile in all bathrooms

9-foot ceilings

Contemporary quartz countertops (kitchen & bathrooms)

Stainless steel appliance package (including microwave)

In-Suite Washer/Dryer

Modern flat panel cabinet doors with under cabinet lighting

Subway tile glass kitchen backsplash

Oversized windows

Double under-mount stainless steel kitchen sink


100% SOLD OUT! Hampton Gardens

Strength is better in numbers. That statement rang true in November when the final suite in Elm Developments’ 189-unit Hampton Gardens was leased. The strategic partnership between Elm Developments,Iconic, and McCor Property Management ensured that despite the challenges 2020 brought, the Gardens outperformed similar southwest Edmonton properties and was leased at 100% capacity at the end of November.

At Iconic, we held home-court advantage, supporting Ontario-based Elm Developments through their first Alberta development. Our extensive leasing experience, hyper-local marketing expertise, in-depth knowledge of the community, and social media engagement helped Elm understand the exclusive social and demographic needs of the Hamptons. These assets helped future tenants understand the value of the community, the location, and the amenities available to them in the surrounding areas.

With COVID, we could no longer rely on traditional methods like open houses and events to showcase new units. What can you expect from us?

  • Highly personalized showings

  • A safe environment, sanitizer, and social distancing

  • An exclusive atmosphere, just for you.

The above strategies quickly made available Hamptons Gardens units a hot commodity, and we have continued to offer these personalized touchpoints for clients. 

The Hamptons’ rapid lease-up is uncommon, particularly here in Edmonton. Urban Analytics, a partner of Iconic, shared that:

“It’s uncommon for buildings to fill this quickly, especially without incentives. The fact that they were able to outperform the average occupancy time frame by 50% indicates that the units were priced appropriately, and the rent was kept consistent during the leasing process.” 

These are all considerations that you should expect from an experienced real estate team. For reference, the average time to fill similar complexes in Alberta is approximately 18 months, more than 50% longer than the Gardens.

If you’re a developer looking to enhance your next rental or for sale project, our team of experts can help you get the results you want. Let’s chat further about how we can help personalize your project to meet its maximum potential. 

With pandemic restrictions in Alberta for the long haul, residents of the Hamptons are enjoying an indoor oasis in their new homes, with luxurious on-site amenities including European inspired kitchens, and styled bathrooms for spa-inspired relaxation. Sound like the slice of paradise you’ve been dreaming of? 

Give us a call or send us a message to chat more about what we can do for you. Because without the promise of a tropical vacation on your horizon, and dropping temperatures here in YEG, you deserve to have your home be the getaway you’ve always wanted. 

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