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Downsize Without Compromise: Discover Elevated Condo Living in Allard’s Elan Condominiums

Why Downsizing Shouldn’t Mean Sacrificing Style—or Space

If you’ve been dreaming about simplifying your life, reducing home maintenance, and finally saying goodbye to stairs, but the idea of losing comfort or elegance makes you hesitate—this may be the home that changes your mind.

Welcome to Unit 111, 1144 Adamson Drive SW, a rare and beautifully appointed corner unit at Elan Condominiums in Edmonton’s beloved Allard community. With over 1,060 square feet of thoughtful design, luxury upgrades, and sunlit space, this property offers the perfect blend of freedom, functionality, and finesse.

Spacious Corner Layout — Light, Bright & Beautiful

This isn’t your typical cookie-cutter condo. Positioned on the sunny southwest corner, this unit bathes in natural light from two sides, creating a warm, welcoming feel that immediately sets it apart.

With 2 bedrooms + a flexible den, 2 full bathrooms, and a gorgeous open-concept living and dining area, you’ll find all the room you need to relax, entertain, and thrive—whether you’re hosting dinner, working from home, or enjoying a quiet morning coffee on the private, oversized patio.

Every Detail Counts — Inside and Out

Thoughtfully upgraded throughout, this home features:

  • Quartz countertops in both the kitchen and bathrooms

  • A chef’s kitchen with an 8-foot island, modern cabinetry & Bosch dishwasher

  • Engineered hardwood floors, 9’ ceilings, and custom Hunter Douglas blinds

  • Plush bedroom carpets for added comfort

  • Delta faucets and designer lighting for a cohesive, elevated aesthetic

  • A/C for year-round comfort

And the best part? It’s on the main floor—so you can skip the elevator and enjoy the convenience of ground-level living.

Parking That Feels Like VIP Access

What’s better than having two titled parking stalls? Having them in the best possible locations:

  • One heated underground stall with a secure storage cage

  • One powered surface stall steps from the main entrance

Whether you’re unloading groceries or heading out for a weekend getaway, this feature alone makes everyday life easier and more efficient.

A Lifestyle Location — Welcome to Allard

Nestled in one of Edmonton’s most connected and peaceful communities, Allard offers the best of both worlds:

  • Beautiful ravines and trails

  • Access to major roads like the Henday & Calgary Trail

  • Close to Heritage Valley shopping, restaurants, and essential services

  • Future South Edmonton Hospital and LRT access just minutes away

You’ll love the sense of community, the natural beauty, and the easy accessibility that Allard provides.

Who Is This Home Perfect For?

Downsizers who want style, space, and comfort without the upkeep
Young professionals looking for move-in-ready elegance
First-time buyers seeking long-term value in a vibrant neighbourhood
Anyone craving a low-maintenance lifestyle with all the modern luxuries

Listed at $324,900 — And Worth Every Penny

This is more than just a condo. It’s a lifestyle upgrade.

Presented by Caitlin Heine of Iconic YEG and RE/MAX Real Estate, this home is now officially on the market and showings are available by appointment.

📲 Call or text Caitlin at 587-336-3176 to schedule your private tour.
📧 Or contact the Iconic YEG team to learn more about this opportunity.

In a market where true corner units with meaningful upgrades and functional layouts are rare, #111 at Elan Condominiums delivers on every front. It proves that downsizing doesn’t mean downgrading—in fact, it might just be the move that lets you live more fully, freely, and beautifully.

Want to see it in person or learn more about buying or selling in Allard?
Explore all listings, book showings, and stay connected at www.iconicyeg.com

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Listed. Shown. Sold. In One Day.

2029 49 Street in Pollard Meadows

$299,900 → $360,000. Here’s what actually happened.

There’s a lot of talk in real estate about strategy, timing, and “knowing the market.” But what does that really mean?

Let me show you.

We listed 2029 49 Street the morning of May 25th.

By 5PM, the momentum was undeniable:

  • 25 showings

  • 17 offers

  • 14 of them unconditional

By 7PM, my sellers had accepted a firm, unconditional offer for $360,000$60,000 over asking.

No hesitation. No missed steps.
Just clarity, strategy, and a deep understanding of what this market demands.

Sellers: This Is What a Real Launch Looks Like

When I list a home, it’s not about posting and hoping.
It’s about precision—from pricing and presentation to timing and traction.

It’s about creating urgency, not noise.
Pressure, not confusion.
Leverage, not luck.

And when the flood of offers came in, I didn’t just pick the highest one and walk away. I organized every offer by price, deposit, possession, and conditions—then walked my sellers through each scenario so they could make a fully informed decision.

But I didn’t stop there.

I went back to the top contenders and said:
Can you do better?
Can you shorten the timeline?
Can you increase the deposit?
Can you remove any uncertainty?

And guess what? They did.

Because that’s the power of skilled negotiation.
And that’s what your agent should be doing for you.

Buyers: In This Market, You Need a Closer

14 buyers waived conditions to even have a shot.
That’s the kind of pressure you’re walking into.

If you’re buying, you don’t need someone to open doors.
You need someone who understands what’s happening on the other side of the table.

You need an agent who will:

  • Craft offers that stand out

  • Move fast, but never recklessly

  • Guide you with calm, direct advice

  • Protect your interests—even in chaos

Because when the competition is this fierce, experience isn’t optional.
It’s your only edge.

Here’s What This Really Means

I’m not here to overpromise or push people into uncomfortable decisions.
I’m here to build real outcomes—with intention, transparency, and respect.

If you’re thinking about selling, I’ll show you exactly how to create the kind of pressure that delivers.

If you’re trying to buy, I’ll help you navigate the intensity without losing yourself in it.

📞 Call or text: 587-336-3176
📧 caitlin@iconicyeg.com

Let’s have a real conversation about your next move.

Because in a market like this, strategy is everything—and pressure is where I thrive.

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Pollard Meadows: A Hidden Gem with Big Potential for Just $299,900

📍 2029 49 Street NW | E4438452
🛏 4 Bedrooms | 🛁 3 Bathrooms | 🚗 Single Garage | 💰 Assessed at $340,500

Welcome to one of the best-priced detached homes in southeast Edmonton! Listed at just $299,900, this 1175 sq.ft. bi-level with walkout basement is a golden opportunity for first-time buyers, handy homeowners, or savvy investors looking for incredible value.

🏡 The Home: Character, Functionality & Future Upside

Set on a quiet, tree-lined street in Pollard Meadows, this home has all the fundamentals you’re looking for:

  • 3+1 Bedrooms and 3 full bathrooms, including a 3-piece ensuite in the primary suite

  • Rare walkout basement—ideal for future secondary suite potential

  • Spacious living room with a huge front window

  • Large fenced backyard with mature trees, a lower concrete patio, and a raised deck

  • Single attached garage and a charming curb appeal featuring a blooming ornamental tree

  • Functional 2009 furnace for peace of mind

Inside, the home needs some TLC—walls are patched, paint is dated, and finishes are ready for your vision. But that’s what makes this an incredible buy. With a city-assessed value of $340,500, there’s instant equity to be gained.

🌳 The Lot: Nature, Space & Privacy

Step into a backyard oasis that’s just waiting to be brought back to life. With lush green space, mature trees, and privacy, the outdoor area offers the kind of tranquility rarely found at this price point.

The walkout access gives this bi-level an added sense of freedom, and the potential for a private entrance to a future suite or home office setup.

🏘 The Community: Why Pollard Meadows?

Pollard Meadows is one of southeast Edmonton’s best-kept secrets. Located in the family-friendly Mill Woods area, you’ll find:

  • Several schools within walking distance

  • Parks, playgrounds, and greenbelts perfect for active families

  • Quick access to Mill Woods Town Centre, Grey Nuns Hospital, and public transit (including the future LRT line)

  • Easy drives to Whitemud Drive and Anthony Henday

It’s a well-established community that continues to grow in popularity thanks to its quiet streets, mature trees, and sense of belonging.

💬 Final Thoughts

At under $300K, you’re getting a detached property with land, space, and structure in a growing area. Whether you're a buyer ready to build sweat equity or an investor hunting for value, 2029 49 Street is priced to move—and it won’t last long

MORE INFORMATION 2029 49 Street

Book your private showing today!
Contact Caitlin Heine at Iconic YEG | 587-336-3176

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Orchard Dreams & Mid-Century Soul

Welcome to 5069 48 Avenue, Bon Accord

What if we told you that for under $300,000, you could own a renovated mid-century home on a fully treed, oversized lot, just 12 minutes from CFB Edmonton? And that instead of city noise and postage-stamp yards, you’d get a private orchard, a spacious home with architectural charm, and a lifestyle rooted in peace and space?

Welcome to 5069 48 Avenue in Bon Accord.

Why Bon Accord?

Let’s start with the town. Bon Accord might not have been on your radar—but that’s exactly why it’s such a gem. This quiet, connected community offers more land, less stress, and a sense of calm you just can’t replicate in the city. With quicker-than-you’d-expect access to Edmonton and just a short drive to CFB Edmonton, Bon Accord gives you the space to breathe without giving up convenience.

Whether you're military, remote-working, or simply looking to stretch out and start a new chapter, this location works.

A Mid-Century Home That Still Hits

Originally built in 1964, this 3-level split has been thoughtfully and professionally renovated—preserving the best of its character (vaulted ceilings! sun-filled windows! mid-century bones!) while modernizing all the parts that matter most.

Let’s take a walk through.

Main Floor: Light, Layout & Flow

Step through the front door and you’re immediately greeted with vaulted ceilings and massive south-facing windows that flood the space with natural light. The open-concept main floor features newer laminate flooring throughout, bringing warmth and a clean finish underfoot.

The kitchen is compact but efficient—stainless steel appliances, smart storage, and a layout that makes dinner prep feel like a breeze. Just off the kitchen is a cozy dining nook that keeps you connected to the main living space, perfect for easy entertaining or slow weekend breakfasts.

Upper Level: Bright Bedrooms & Main Bath

The upper level houses two junior bedrooms, each bright and welcoming, with good closet space and easy access to the full 4-piece main bathroom. Whether you’re growing a family, hosting guests, or creating a work-from-home sanctuary, these rooms are flexible and inviting.

Lower Level: The Dreamy Primary Retreat

This is where things get elevated.

The fully finished lower level is home to a stunning, completely renovated primary suite—designed to feel more like a boutique hotel than a basement. You’ll find:

  • A spa-inspired ensuite with double sinks, a luxury glass shower, and his and hers walk-in closets

  • A layout that offers total privacy, quiet, and calm

  • Enough space for a king bed, dresser, and cozy reading corner

If you’ve been craving a grown-up space that’s yours and yours alone, this is it.

Not Just a Backyard — Your Personal Orchard

Let’s talk about the yard, because it’s honestly a showstopper.

The lot is fully fenced, fully landscaped, and fully alive. Mature fruit trees, tall hedges, space for gardens, space for kids, space for dogs, hammocks, bonfires, raised beds—you name it. It backs onto trees, giving you privacy and that deep-breath, birds-chirping feeling the moment you step outside.

Whether you’re a gardener, a dreamer, or just someone who wants more space to live, this yard delivers.

Extras That Make a Difference

This home isn’t just beautiful—it’s smart:

  • Nearly 1,400 sq ft of total finished living space

  • A rare double tandem garage—perfect for tools, toys, workshop dreams, or simply extra storage

  • A sunroom that doubles as a plant haven, reading room, or chill-out zone

  • A large laundry/mudroom that makes sense (finally!)

The Vibe

This is a home for people who want more.
More nature. More calm. More connection to what matters.
Less noise. Less rush. Less pressure to settle.

Whether you’re planting roots, starting over, or simplifying into something better, this property gives you the bones, the beauty, and the space to build a lifestyle—not just live in a house.

Ready to See It?

We thought you might be.

MORE INFORMATION

📍 5069 48 Avenue, Bon Accord
💰 Listed at $299,000
📐 3 Bed | 2 Bath | ~1,400 Sq Ft | 1964 Build | Fully Renovated
🌳 Massive Treed Lot | Spa-Style Ensuite | Double Tandem Garage

📞 Contact Ludovic Aubertin at 587-982-8304 or Caitlin Heine at 587-336-3176
📧 hello@iconicyeg.com
🔑 Showings available now

Iconic Homes for Real Life.

Find your peace. Grow your roots. Live with purpose.

#IconicYEG #BonAccordRealEstate #MidCenturyModern #OrchardOasis #YEGhomes #CFBEdmontonRealEstate #GardenLife #MilitaryRelocation #AlbertaLiving #IconicPurpose

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Just Listed: Welcome to Rosenthal’s Best Kept Secret

A Former Show Home That Still Shines

📍 1077 Rosenthal Blvd | $385,000 | Just Listed on the MLS Today

Some homes check the boxes.
This one rewrites the list.

Located in The Strand at Rosenthal, this end-unit, park-facing townhome is one of the largest in the entire complex, offering 1,686.27 sqft of elevated living. Even more impressive? It was the original show home—meaning it comes with thoughtful upgrades, premium finishes, and designer touches you simply won’t find in other units.

Inside the Home: Space, Style, and Smart Living

From the moment you walk in, this home sets a tone of sophistication with a welcoming, open-concept layout and sunlit interiors. Perfect for entertaining, working from home, or just living well every day.

Here’s what makes it stand out:

🍴 Oversized quartz island – the heart of the kitchen and a true showstopper
🧑‍🍳 Quartz countertops in both the kitchen and bathrooms – sleek, modern, durable
🧂 Kitchen pantry – extra storage for real-life living
🌀 Glass-panel staircases – an architectural feature rarely seen in townhomes
🔊 Built-in Bluetooth speakers in the dining room – set the vibe effortlessly
🌬️ Google Nest-controlled A/C – comfort meets convenience
🧑‍🍳 Upgraded hood vent – practical and beautifully integrated
🌿 Laminate flooring throughout – style that stands up to life
🪟 Window coverings included – ready to move in, no extra cost
🌞 Bright balcony with unobstructed views of Rosenthal Playground & Spray Park
🚗 Double attached garage with TWO built-in space heaters – no cold starts, ever

Every detail was selected to showcase the builder’s best work—and it still feels fresh and luxurious today.

The Lifestyle: Parkside Peace with Urban Perks

Living at 1077 Rosenthal Blvd means waking up to green space, sunshine, and walkable amenities. This isn’t just a townhouse—it’s a front-row seat to Rosenthal’s Spray Park and playground, perfect for families, dog owners, or anyone craving connection to the outdoors.

Plus, you get the peace of a maintenance-free, pet-friendly community, so your weekends are your own—no lawnmowers or shovels required.

Why This Home? Why Now?

📏 Largest layout in the complex
🏡 Former showhome = upgraded everything
🌳 End unit + park view = privacy, sunshine, and scenery

If you're looking for turnkey living in a thriving, connected community, this home is ready to meet you exactly where you are.

📍 Listed today at $385,000
📧 Contact Ludovic Aubertin at ludovic@iconicyeg.com to schedule a private showing or request more details.

Rosenthal living. Showhome quality. Iconic lifestyle.
This is your moment—don't miss it.

#IconicYEG #1077Rosenthal #TheStrandRosenthal #YEGrealestate #YEGtownhomes #FormerShowhome #LuxuryTownhouse #RosenthalYEG #ParkViewLiving #WestEdmontonHomes

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The Kind of Home That Changes the Way You Live

#104, 1350 Windermere Way SW | $574,900

Some properties check a lot of boxes.
This one creates new ones.

Welcome to #104 in Windermere Mansions, where thoughtful design meets real-world functionality—and where downsizing doesn’t mean compromising. This is not about less. It’s about better.

You Drive In, Shut the World Out, and Breathe

No circling the parkade. No elevator lobbies. No navigating through hallways with bags and keys and winter boots.

You drive directly into your oversized private double garage, which is heated, secure, and connected right to your unit. You unload your groceries straight into your own in-suite elevator—not one you share with the rest of the building. This elevator takes you to all three levels, including your kitchen, your bedroom, and your finished rec room downstairs.

It’s not flashy. It’s functional. And if you’ve ever lived in a condo before, you’ll know just how rare—and valuable—that is.

This Kitchen Isn’t "Condo Nice." It’s Just... Nice.

Let’s talk about the kitchen. Because it’s one of the first things you’ll notice, and probably the one that will stay with you.

It’s bigger and better than in most detached homes. There’s a gas stove. Granite counters. Full pantry and coffee bar area. A built-in wine fridge. New backsplash. Thoughtful layout. Lots of space to actually cook, actually host, and actually enjoy being in it.

This isn’t a "we’ll make it work" kitchen. This is a “what time should we come over?” kitchen.

Space That Feels Like It Was Designed for You

Across three levels, you have just shy of 2,000 square feet to stretch out. You’ll find:

  • Two large bedrooms, each with its own ensuite

  • A main-floor den that’s ideal for a home office or library nook

  • 2.5 bathrooms

  • A fully finished basement rec room (think gym, media room, or just a place to put the Peloton that isn’t your bedroom)

  • And two outdoor patios, both south-facing, one off the main floor and one off the upper level, offering privacy, sun, and greenbelt views.

Add in fresh paint, new carpets, and custom blinds throughout—and you get a home that doesn’t need your immediate attention. Just your presence.

The Lifestyle? Quiet, Elevated, Effortless.

This is an 18+ building made of concrete and steel, which means real privacy and quiet. It’s not a high-rise. It’s not packed with units. It feels more like a private residence than a complex.

You’re steps from the Currents of Windermere—groceries, wine, restaurants, boutique fitness, banking, trails. You can be everywhere you need to be without crossing the city.

And when you're home, you’re not thinking about mowing lawns or shoveling driveways. You’re sitting on your patio with a coffee or glass of wine, soaking in the sun, overlooking trees—not rooftops or roads.

Noteworthy: The Low Condo Fees

With almost 2000 sqft of living space, this condo offers low condo fees at $865.98/month. And those fees include your heat and water, along with professional management, reserve fund contributions, snow removal, landscaping, common insurance, and access to a well-run, quiet, and secure building.

More importantly, it’s the only property on the market that gives you this lifestyle, with these features, at this price point.

So, Who’s This For?

It’s not for everyone. It’s not supposed to be.

This is for the person who’s over the grind of maintenance and clutter.
Who wants function, not fluff.
Space, not sprawl.
Privacy, not pretence.

It’s for someone who wants a home that supports the way they live now, with room to evolve.

Listed at $574,900

#104, 1350 Windermere Way SW

You’re not giving up anything here.
You’re just gaining more of what matters.

📞 Call or text Caitlin Heine at 587-336-3176
📧 caitlin@iconicyeg.com
📲 Follow along @iconicyeg

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Life at 457 1 Ave, Seba Beach

Some homes offer shelter. Others offer escape. But a rare few—like 457 1 Avenue in Seba Beach—offer something deeper: a feeling. A rhythm of life that moves slower, breathes easier, and brings you back to what really matters.

Tucked against the sparkling shoreline of Lake Wabamun, this all-season waterfront home isn’t just a place to live—it’s a chance to live differently.

Lake Life, 365 Days a Year

Only 45 minutes from Edmonton, Seba Beach is the kind of community that feels like a well-kept secret. Quiet. Friendly. Surrounded by nature. And this home sits in one of its most coveted spots—directly on the water.

In summer, your days begin with sunrise coffees in the sunroom as loons call in the distance. Afternoons are for paddleboarding, boating, or long lazy floats with nothing but sky above. Evenings? They’re best spent around the custom fire pit, watching the sky turn shades of pink, orange, and deep blue.

And when winter arrives, you’re not packing up and leaving. You’re grabbing your skates, drilling a hole for ice fishing, soaking in the hot tub, or curling up with a book while snow falls softly outside the oversized living room windows. This isn’t a seasonal escape—it’s a year-round lifestyle.

Designed for Real Living

Inside, you’ll find 1,044 square feet that live far larger thanks to the vaulted ceilings, natural light, and a layout designed to bring the outdoors in. The living room frames panoramic lake views, offering a front-row seat to every sunset and storm. The modern kitchen flows seamlessly to the heated deck—complete with a gas hookup, electric awning, and mounted hood fan, making it perfect for outdoor dining no matter the season.

With three spacious bedrooms, in-home laundry, and over $90K in thoughtful upgrades, this home delivers on both form and function. The finishes are sleek, yet warm. The vibe is upscale, without ever trying too hard.

Notable updates include:

  • Air Conditioning

  • Water Filtration System

  • New Hot Water Tank

  • Modern Flooring

  • Hardy Board Siding

  • Newer Shingles

This isn’t a flip. It’s a home that’s been loved—and it shows.

Location, Elevated

Seba Beach has long been a favourite for Edmontonians looking for a true retreat—close enough for quick escapes, yet far enough to leave the noise behind. At 457 1 Ave, you’re also minutes from the Pineridge Golf Course, walking trails, and everything this charming community has to offer.

Here, you’re not just buying a home. You’re buying into a lifestyle of morning swims, lake view hot tub, evening bonfires, stargazing, neighbourly waves, and that elusive quiet so many people are searching for. It’s the kind of place you build a tradition around. The kind of place you never want to leave.

Your Invitation to Something Iconic

This is more than real estate. It’s your chance to reconnect—with nature, with loved ones, with yourself. Homes like this don’t come along often. And when they do, they don’t last long.

So if you’ve been waiting for a sign to start your next chapter, this is it.

📍 457 1 Ave, Seba Beach
📞 For showings, contact Caitlin Heine at 587-336-3176

More Information

Welcome to lake life. Welcome home.

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Hang It Like You Mean It: The Prep Work That Sells Your Edmonton Home for More

You know that feeling when you walk into someone’s home and something just feels off, but you can’t quite place it? I’ll tell you what it often is: artwork hung way too high.
And I would know — I’ve walked through hundreds, if not thousands, of homes in Edmonton with buyers. I’ve seen firsthand what makes them pause, what makes them cringe, and what makes them fall in love.

At Iconic YEG, we don’t just put a sign on your lawn and hope for the best. We fine-tune every detail that makes your property irresistible — in photos and in person. Whether you're prepping for your first showing or getting ready for real estate photos, here's what Edmonton homeowners need to know to stand out in this market — and get top dollar.

1. First Impressions Happen Fast — Nail the Entry

After curb appeal, the moment your front door opens is everything.
Edmonton buyers decide — instantly — how they feel about your home. And that gut reaction? It sticks. Even if the rest of the house is beautiful, it won’t matter if the entry feels cluttered, dim, or underwhelming.

I’ve seen it too many times: if the first room, first sightline, and first feeling don’t land well, buyers mentally check out — even if the kitchen is stunning.

What they see when they step inside — the lighting, the windows, the styling — sets the tone. If you want forgiveness for future imperfections, this is where you earn it.

Pro tips:

  • Keep the entryway wide open and clutter-free

  • Style with a mirror or art (at the right height!) to add impact

  • Make sure the first sightline includes natural light or a thoughtfully styled focal point

  • Don’t block windows or crowd furniture near the entrance

  • If you have pets, make their gear invisible for showings

2. Let’s Talk About That Art. Yes, That One.

Too many Edmonton homeowners hang art as if they’re trying to impress a giraffe.
The ideal height? Center of the piece should sit at about 57–60 inches from the floor — that’s standard eye level. If your ceilings are sky-high, resist the urge to go vertical. The art needs to connect with the furniture, not float above it like a confused balloon.

Poorly placed art does more than bug people like me. It throws off sightlines, looks awkward in listing photos, and creates a subtle sense of disconnection. In a competitive market, that’s enough to make buyers swipe past your listing.

Pro tip: In staging, art should complement, not dominate. Group smaller pieces in a gallery layout, and keep larger pieces centered above furniture — ideally no wider than two-thirds the width of what’s beneath it.

3. Less Stuff, More Space

Buyers aren’t just buying your Edmonton home — they’re buying their dream version of life in that space.
If every surface is stacked with memories, knickknacks, and paperwork, it’s hard for them to picture themselves there.

Clear the clutter.
Edit aggressively. Then edit again.
Think of it like a pre-move detox: your future self will thank you, and your buyer will fall in love faster.

4. Light It Right — Yes, Even the Bulbs

Lighting isn’t just “on or off.”
The type of light matters. Harsh white light makes rooms feel cold and clinical, while overly yellow light can feel dated.

The sweet spot for Edmonton homes?
3000K “soft white” LED bulbs. They create a warm, clean glow that looks great in person and in photos. Replace every bulb with consistent temperature lighting across the home. Mismatched bulbs = mismatched vibes.

And always:

  • Turn on every light before showings

  • Open every blind (Edmonton light is GOLDEN when you use it right)

  • Replace dated or dusty fixtures if budget allows

5. Know Your Edmonton Buyer

Every home has a story — and a likely audience.
Are you in Oliver or Strathcona? You’re probably attracting professionals or investors. Selling in Windermere or Secord? Think growing families.

Prep your home to speak directly to your most likely buyer.
Stage a home office. Create a cozy reading nook. Add just enough personality that they can imagine living — and thriving — there.

And yes, create Instagram-worthy spaces.
Buyers scroll listings the way people scroll social media. You want them to stop, gasp a little, and send it to their agent or partner saying, “Look at this one!”

6. The Nose Knows

Scent is one of the fastest ways to lose a buyer. Pet smells, strong air fresheners, and last night’s garlic dinner are major turnoffs.

Aim for a neutral, clean scent. Fresh air is best, with maybe a subtle note of citrus or vanilla. Avoid candles or plugins that overpower. It should smell like home, not a cover-up.

7. Fix What’s Broken (Yes, Even That)

That wobbly doorknob, the squeaky closet door, the chipped baseboard — you may not notice them anymore, but buyers do.
And every little flaw creates a tiny question in their mind: If they didn’t fix that… what else didn’t they fix?

Repair before you list. Edmonton buyers are savvy, and a small investment now saves you thousands in negotiations later.

8. Street-Level Curb Appeal

Your home’s first impression happens before they ever step inside.
Tidy up the yard. Shovel the walks (hello, YEG winters). Power wash the steps. Paint your front door. Add planters in the spring and fall. Keep it simple, but intentional.

Think: "If a stranger drove by right now, would they want to see inside?"

9. Think Photos First — But Prep with Purpose

Online photos are your home’s digital handshake.
If it doesn’t look great on a screen, you’ve lost the buyer before they’ve even booked a showing.

Before photos:

  • No garbage bins in sight

  • No toilet seats up

  • No cords or clutter

  • Lights on, blinds open

  • Everything styled but minimal

At Iconic YEG, we don’t just show up with a camera. We help you tell a visual story that resonates with your Edmonton buyer.

10. Why White Bedding Works Wonders

If there’s one simple swap that can instantly elevate a bedroom, it’s white bedding.

It’s clean. It’s fresh. It photographs beautifully. And it creates the feeling of a hotel — calm, luxurious, and move-in ready.
Dark, patterned, or mismatched bedding can make a space feel busy or dated, even if everything else is right.

For Edmonton sellers, this is a no-brainer.
We deal with long winters and low natural light, so you want to reflect every ounce of brightness you can. White bedding does that, while also making the space feel bigger, lighter, and emotionally neutral.

Pro tip: Add one or two neutral accent pillows or a soft throw for texture — but keep it simple. You want the buyer thinking, “I want to sleep here tonight,” not “Whose duvet is this?”


Final Word: Preparation Isn’t Optional — It’s Everything

Staging isn’t just about aesthetics. It’s about emotion.
When buyers walk through your home, you want them to feel: calm, inspired, like this is the one.

That doesn’t happen by accident. It happens when details are dialed in — from art height to lightbulbs to the scent in the air.
And it happens when you know who you’re trying to attract and speak to them visually — with clarity and style.

I’ve spent my career studying buyer behavior in Edmonton. If it feels like I’m nitpicking, it’s because I’ve seen these things matter. I’ve watched buyers fall in love because of a warm light and a perfect entry. And I’ve watched them walk out because of a weird smell or crooked art.

Preparation matters more than anything else.
If you rush this step or skip it entirely, you are leaving days on the market and thousands of dollars on the table.
So slow down. Do it right. Create spaces worth falling in love with — and sharing.

Thinking of selling your Edmonton home?
Whether you need help decluttering, restyling, or re-hanging that Monet — we’ve got you.

Let’s make your home the one they can’t stop thinking about.

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Just Listed: Peaceful Retreat at the Edge of the City

118, 530 Hooke Road NW | $249,000.00 | Canon Ridge

There’s something special about walking into a place that just feels right. A place where your shoulders drop, the air feels a little softer, and you can imagine waking up and thinking, “Yeah... this works.”

Today, I’m excited to share a listing that truly hits all the right notes—and then some. Welcome to 118, 530 Hooke Road NW, a main floor walkout condo in The Ridge at Hermitage, backing directly onto lush green space, mature trees, and quiet river valley trails.

This one is rare—and I don’t use that word lightly. Homes like this don’t come up often, especially with direct trail access, full privacy, and a covered patio that feels more like a retreat than your typical condo balcony. Whether you’re a dog owner, downsizer, nature lover, or someone simply craving a bit more peace—this is the kind of space that gives more than it takes.

🌿 A Lifestyle Built Around Ease & Serenity

What makes this place stand out isn’t just the features (though they’re great)—it’s the lifestyle it offers.

Imagine waking up, opening your patio door, and stepping out into trees and birdsong instead of traffic and concrete. Morning coffee outside, your dog trotting through the trails, no stairs, no elevators—just the kind of ease that feels earned after years of doing the hard stuff.

This is a home that invites you to slow down, breathe deeper, and live a little lighter.

🛏 Inside the Home: Spacious, Comfortable, and Move-In Ready

This 1,068.75 sq ft unit has:

  • An oversized primary bedroom with a walk-through closet and a private 3-piece ensuite

  • A massive den (seriously—bigger than most second bedrooms) with a walk-in closet

  • A second full 4-piece bathroom

  • Brand new vinyl plank flooring throughout

  • Fresh paint in every room

  • A warm, timeless kitchen with maple cabinetry

  • Central air conditioning for year-round comfort

  • In-suite laundry (because dragging laundry baskets down the hall is nobody’s vibe)

The layout is open, bright, and functional, with sunlight pouring in through large windows and flowing effortlessly out onto your private covered patio—with a gas hookup for your BBQ.

🚗 Convenient, Thoughtful Amenities

This is low-maintenance living without compromise. Included in your condo fees and building perks are:

  • Titled heated underground parking + private storage cage

  • A car wash bay so your ride stays clean, even in winter

  • A full exercise room, steam and sauna, and a huge social room with kitchen, lounge, and pool table

  • Pet-friendly community (with a few rules, of course)

Everything you need, right where you live.

📍 Unbeatable Location: River Valley Living, City Access

The Ridge at Hermitage is a hidden gem in Edmonton’s Canon Ridge. You’re footsteps from:

  • Hermitage Park and Rundle Park

  • Off-leash dog areas, picnic spots, golf courses, and paved river valley trails

  • Public transit, groceries, and quick access to the Yellowhead

  • The kind of quiet, mature community that feels safe, friendly, and tucked away—yet still totally connected

🧘 Who’s This Perfect For?

This home is ideal for:

  • Seniors or downsizers looking for one-level living in a calm, connected space

  • Pet owners who want easy outdoor access and no elevator hassle

  • First-time buyers who want real space, nature, and long-term value

  • Or anyone who simply wants to live in a place that feels like a deep breath

🎉 It’s Live Today — and It Won’t Last

I don’t say this to create pressure—I say it because I’ve seen the reaction buyers have when they step into a place like this. It’s immediate. It’s emotional. And it’s rare.

View More Photos

If you’re even thinking this might be your kind of place, let’s talk.

📞 Call or text me directly: 587-336-3176
📧 Or email: caitlin@iconicyeg.com
🏡 Brought to you by Caitlin Heine | Iconic YEG – RE/MAX Real Estate

More than a condo—this is your retreat at the edge of the city.

Let’s make it yours.

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A Private Oasis in Beauridge: 5301 56 Avenue, Beaumont

💰 Listed at $534,900 | 1,547.86 sq. ft. above grade + 1351sq. ft. below
📍 4 bedrooms | 4 bathrooms | Quiet cul-de-sac | Southeast-facing pie lot

Where Space, Style, and Serenity Meet

Some homes feel like they were meant for family. For connection. For slowing down just enough to appreciate where you are, and who you’re with. 5301 56 Avenue is one of those homes.

Tucked into a quiet cul-de-sac in the sought-after community of Beauridge in Beaumont, this stunning two-storey offers a rare blend of elegance, comfort, and privacy. With over 2,800 sq. ft. of finished living space and a Southeast-facing, pie-shaped backyard that rivals anything on the market, this property isn’t just a place to live—it’s a place to grow.

Welcome to Beauridge

Nestled in the heart of Beaumont, Beauridge is a community that feels grounded and welcoming. Known for its quiet streets, mature trees, and strong sense of community, it’s the kind of place where neighbours still wave hello, and where kids can ride their bikes to school.

Here, you’re just minutes from parks, playgrounds, walking trails, and all the essentials—from grocery stores and coffee shops to excellent schools and recreation centres. Beauridge offers the ease of small-town living with the convenience of being just a short drive to southeast Edmonton. It’s no wonder so many families choose to put down roots here.

Thoughtfully Upgraded, Lovingly Maintained

What makes 5301 56 Avenue stand out isn’t just its location—it’s the attention to detail. This is a home that’s been continually improved over the years, both aesthetically and behind the scenes.

🛠️ Recent updates include:
✔️ Newer shingles
✔️ Upgraded electrical panel
✔️ High-efficiency furnace
✔️ Tankless hot water system
✔️ Select window replacements
✔️ Newer deck and fencing
✔️ Fresh carpet in the basement

These are the kinds of upgrades you don’t see in the listing photos but feel in day-to-day living—quiet systems, low maintenance, peace of mind.

Inside: A Layout That Works for Real Life

As you walk through the front door, you’re immediately welcomed into a warm, functional main floor. Hardwood floors flow through a bright living room with gas fireplace and into the dining area, which features updated lighting and backyard views.

The renovated kitchen includes a center island, updated cabinetry, and a large picture window that frames the view of your own backyard oasis. A garden door leads directly to the deck, where you’ll want to spend every warm morning and quiet evening.

Upstairs: Your Private Retreat

The upper level is where the home really shines. The primary bedroom is a true retreat, complete with a gas fireplace, spa-inspired ensuite (soaker tub, double sinks, and a walk-in tiled shower), and oversized walk-in closets that actually live up to their name.

Two more bedrooms and an updated four-piece bathroom complete the upper level—each room offering natural light and comfort.

Flexible Living Spaces, Inside and Out

On the mid-level, you’ll find a bright and airy family room and flex/games area, along with a convenient two-piece bathroom. Whether you need a space for movie nights, homework zones, or work-from-home life, it’s ready for whatever your days require.

Downstairs, the fully finished basement offers brand-new carpet, a fourth bedroom with its own 3-piece ensuite, a den that can double as an office or guest space, and a second living room that could easily become a rec room, gym, or play space.

The Backyard: Your Private Escape

But what truly sets this home apart is the lot. A Southeast-facing pie lot in a cul-de-sac is rare enough—but this one is also beautifully landscaped with mature trees, shrubs, and perennial gardens.

Whether you’re hosting friends under the gazebo, letting the kids run free, or just sipping your morning coffee on the deck with the sun on your face, this backyard offers real peace and privacy—something that’s hard to find and even harder to leave behind.

A Home That Feels Like Home

5301 56 Avenue is one of those homes that’s hard to capture in photos or even in words—because its value goes beyond square footage or finishings. It’s in the feeling you get when you walk through the front door. The way the light hits the hardwood. The quiet of the cul-de-sac. The care in every detail.

If you’ve been looking for a home with substance—where the layout makes sense, the upgrades have been done right, and the community feels like it fits—this just might be the one.

Check out the Virtual Tour

Book Your Private Tour

📞 Contact Allisha McKenzie at 780-994-1855 to schedule a showing or learn more.

Iconic YEG Real Estate Team
Elevating the way Edmonton—and Beaumont—buy and sell homes.

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How to Sell Your Home for Top Dollar in Edmonton

As a trusted real estate team at RE/MAX Real Estate in Edmonton, Iconic YEG brings heart, strategy, and proven results to every listing we take on.

In a fast-paced market, it might seem like homes can sell themselves—but the truth is, not every home sells quickly, and not every seller gets the outcome they hoped for.

At Iconic YEG, we don’t settle for “good enough.”
We believe in doing what’s right—for you, your home, and the next chapter of your life.

Here is how we do it:

1. Every Home Has a Story—We Start By Listening

Before we talk timelines or price, we start with something more important:
We get to know you—and your home.

We believe every home has something special. Whether it’s the kitchen, the garden, or the connection to the community—your home has heart. And someone out there is looking for exactly that.

We work with you to uncover the details that make your home unique. Then we shape every strategy—pricing, marketing, staging—to appeal directly to the buyer most likely to fall in love with it.

Because real estate isn’t about transactions. It’s about connection.

2. Thoughtful Preparation That Pays Off

We don’t cut corners. We elevate the experience.

To make sure your home looks and feels its best, we support you through:

  • Decluttering and prep (with our help)

  • Professional staging to highlight your home’s strengths

  • Pre-listing touch-ups or repairs when needed

  • Professional measurements to ensure confidence and accuracy

This isn’t about overhauling your home.
It’s about unlocking the value that’s already there—and making sure buyers see it.

3. Next-Level Marketing That Reaches the Right People

Marketing isn’t just about getting eyes on your home.
It’s about getting the right eyes on it.

That’s why we go far beyond MLS:

  • Professional photography and video tours that showcase your home’s best features

  • Instagram, TikTok, and Facebook campaigns that generate buzz and shareability

  • Email marketing to our extensive list of active buyers

  • A custom landing page designed just for your home

  • A blog post sharing not just the property, but the neighbourhood and lifestyle

  • Open houses and events with purpose—not just foot traffic

Everything we do is intentional.
Because your home deserves more than just a listing—it deserves a spotlight.

4. Strategic Pricing, Backed by Experience and Intentional Positioning

Pricing is one of the most critical parts of any listing—and we don’t take it lightly.

Before we go live, we:

  • Analyze the market and all relevant comparables

  • Anticipate every argument a buyer’s agent might make

  • Build a strong, data-backed case for your price

  • Prepare to defend it with confidence and clarity

We know what buyers want—because we’ve represented many of them ourselves.
We’re also hyper aware of your competition and what your home needs to stand out.

Smart pricing isn’t about being the lowest.
It’s about being the most compelling—and holding your value with strength and strategy.

5. Timing Is Everything—And We Know Exactly When to Launch

When your home hits the market matters.
We study buyer behavior, digital engagement trends, and listing data to know the exact day and time to launch for maximum visibility.

This isn’t guesswork—it’s a calculated move to:

  • Increase exposure

  • Shorten days on market

  • Create the strongest first impression possible

We also invest heavily into your listing—media, marketing, staging, and more.
You invest. We invest.
We’re not just agents—we’re partners.

6. More Than Agents—We’re Your Market-Savvy Advisors

Real estate doesn’t happen in a vacuum. It’s affected by everything around us—locally and globally.

That’s why we pay close attention to:

  • The current competition

  • Interest rates and economic shifts

  • Policy changes and real estate trends

  • Global events that may influence buyer motivation

You don’t just get a sign and a smile.
You get consultants who understand the bigger picture—and how to navigate it in your favor.

7. We Don’t Just List It—We Work It

Once your home is on the market, we don’t wait around for offers to show up.
We work the listing—daily.

  • Host curated and purposeful open houses

  • Put two agents on every home so someone is always available to show it

  • Personally answer every call and inquiry—no missed buyers

  • Send postcards, flyers, and direct outreach to your neighbourhood

  • Stay actively involved until we get the result you deserve

We don’t rely on the market.
We move within it—with effort, energy, and full accountability.

Why It Works

Our results aren’t luck. They’re the outcome of intention.

They work because we plan for success from the very beginning.
We take the time to understand your home, your goals, your buyers—and then we build a strategy that’s designed to deliver.

This works because we care.
Because we listen.
Because we treat your home like it matters—because it does.

🏡 Thinking of Selling Your Home in Edmonton?

We’d love to meet you—no pressure, no push.
Just a real, honest conversation about what’s possible for your home and your next chapter.

Caitlin Jane Heine

Owner, Iconic YEG Real Estate Team
📧 caitlin@iconicyeg.com
📞 587-336-3176


Let’s make your next move iconic.

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COMING SOON | 12108 61 Street NW

$349,000 | 4 Beds | 2 Baths | In-Law Suite | Garden Sanctuary | Mechanic’s Garage

Not every home is just a structure.
The special ones carry stories, intention, and soul—you feel it the moment you walk in.

12108 61 Street NW is nestled in the heart of Montrose, one of Edmonton’s most grounded and genuine neighbourhoods. And this home? It’s the kind of place that holds you for a moment when you walk in. It’s clear someone really loved it here.

The home has been beautifully maintained and gently modernized—never stripped of its character. The kitchen still has its original charm, but it’s been freshened up with new tile, upgraded electrical, updated plumbing, and triple-pane windows to keep things warm and efficient. The main floor bath is thoughtful and earthy, with warm tile and vintage details that give it personality you just don’t find in new construction.

The in-law suite downstairs is bright and fully finished, complete with a gas stove and its own kitchen setup. Whether it’s for family, friends, or a little extra income, it’s a flexible space that just makes sense.

But what really sets this home apart is outside.

The backyard is a true urban homestead—designed as a no-mow, permaculture garden built for sustainability, biodiversity, and peace. You’ll find over 250 garlic bulbs already planted, 60+ raspberry canes, strawberries, native wildflowers, haskaps, herbs, and more. It’s a garden built to feed people, pollinators, and the soul. And it’s already thriving.

This isn’t just a backyard—it’s a return to what matters.
If you’ve been waiting for a space that nurtures both you and the world around you, this is it.

Inside or out, this home isn’t trying to be trendy. It’s just solid, soulful, and ready for someone to love it like the last people did.

What You’ll Love:

  • 4 Bedrooms (2 up, 2 down)

  • Renovated bathroom + updated hardwood and tile flooring throughout

  • Triple-pane windows, newer roof, furnace, hot water tank

  • Original wood trim and quiet charm

  • Fully finished lower suite with kitchen + gas stove

  • Dream garden built for resilience and beauty

  • Double detached garage with mechanic’s pit

This home hits the market Thursday, April 3.
This isn’t just a property. It’s an invitation to belong, to settle in, to root yourself in something real.

Interested in a closer look? Contact Caitlin Heine at Iconic YEG at 587-336-3176.

We’d love to show you around and share what makes this place feel like home.

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