Not based on the value of your home, the size of your budget or how impressive the transaction might look from the outside. I want to work with people and properties that give me a reason to care deeply about the outcome.

Sometimes that comes from the property itself. I love a house with a story, something unusual to understand, a challenge to solve or a quality that I know buyers may not immediately recognize.

Sometimes it comes entirely from the people.

The sale might represent retirement after thirty years in the same home. A major life change. The beginning of something new. Getting out of a difficult situation. Protecting years of equity. Selling an estate that carries an enormous amount of family history. Or simply getting the best possible result because that money matters for what comes next.

That is also why I deliberately limit the amount of work I take on. I want the freedom to do what a particular sale actually requires, rather than forcing every property through the same process because I have twenty other listings competing for my attention.

Some homes need more research. Some need a completely different marketing approach. Some need me to spend hours understanding their history, their buyer, their competition or the objection that keeps coming up in showings. Sometimes the answer is better staging. Sometimes it is better information. Sometimes it is finding a way to make buyers see something they have been overlooking.

I don't necessarily know at the beginning what a sale will require, but I am always curious to discover it. 

When a seller trusts me with their home, I want to become invested in the result. I want to think about it when I am not standing in front of them. I want to notice what isn't working, question our assumptions, find opportunities we haven't tried yet and keep looking for ways to improve our position.

I want the freedom to do more when more is what the sale requires.

And when it is finally over, I want to be able to look my client in the eye and know that we did everything we reasonably could to achieve the absolute best result available to us.