On the Pulse of the Edmonton Real Estate Market

ICONIC YEG

Welcome to the ICONIC YEG Real Estate Blog, where our mission is to demystify the Edmonton real estate market for buyers, sellers, and enthusiasts alike. We aim to provide a gateway to a wealth of insider knowledge, essential market trends, and unbeatable strategies tailored specifically for the Edmonton community.

We hope to not only to inform but also to empower you with the industry's best-kept secrets and proven tactics, helping you make informed decisions in this dynamic market. Whether you're eyeing your first home purchase, planning to sell a property, or simply staying on top of the latest real estate trends, ICONIC YEG is your ultimate guide to navigating Edmonton's real estate landscape.

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 Live a Life of Luxury in East Junction’s THE BEACON

The newest and most luxurious apartment building in Edmonton is here. THE BEACON at East Junction offers penthouse amenities, concrete construction, luxury finishes, and stunning views of Downtown Edmonton and the North Saskatchewan River Valley. It's everything you could want in an apartment—and more! 

The first tower in this sought-after development is THE BEACON, located at the apex of Edmonton’s East Junction. This premier complex provides residents with top-notch amenities such as a state-of-the-art fitness center, high-end appliances and fixtures, onsite storage spaces for bikes and strollers, underground parking and more! And that's just scratching the surface! In addition to these fantastic amenities, there are also several options for dining and entertaining in the immediate area. From pubs to fine dining restaurants to cafes—East Junction has it all!

For those looking for unparalleled views from their apartment window or balcony (or both!), look no further than THE BEACON. With its panoramic views of Downtown Edmonton and the North Saskatchewan River Valley, you can take in the beauty of Alberta’s capital city every day. Whether you’re hosting friends for drinks on your balcony or enjoying your morning cup of coffee while admiring the view from your living room window—you won’t be disappointed. Plus, with concrete construction throughout all units and soundproof walls between each floor—you can rest assured that noise won't be an issue either!

With so many great features available right outside your doorstep (literally) why not make THE BEACON your new home in 2023? In-person tours are starting in Januray and move ins anticipated for March 2023!

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Four Reasons Why You’ll Want To Call Edmonton’s Brewery District Home

With a unique blend of services, shops, and restaurants, The Edmonton Brewery District is perfectly conducive to hassle-free urban living. Here are a few reasons why you will want to call it home:


The Brewery District is Home to a Diverse Population of Edmontonians

Students, seniors, and young professionals alike have made their homes in the centre of the city. Families, empty nesters, and young adults out on their own for the first time effortlessly create an attractive vibe in The Brewery District that makes it feel welcoming, accessible, and inclusive. With amenities to support residents of all ages and stages of life, there is something for everyone.

Shop ‘til You Drop

The surrounding amenities provide everything you need just a few steps out of your front door. Loblaw’s City Market is your one-stop-shop for all
your favourite products. Offering fresh produce, ready-made food for on-the-go, and household essentials, you can shop for quality items at affordable prices. They also offer curbside pickup for those continuing to be COVID-conscious. With over 40,000sqft of space, GoodLife Fitness attracts fitness lovers from all over the central core who are looking for an affordable, full amenity workout space. Your journey to optimizing your health and wellness will be well supported with GoodLife’s group classes, personal trainers, and accessible exercise equipment.

Another popular anchor store in The Brewery District is MEC, which serves the adventure enthusiasts of the neighbourhood. Supplying all the essentials for outdoor activities, you’ll find yourself planning your next adventure as you browse the aisles.

Access to Educational Institutions

One of the benefits of The Brewery District is its ideal location for those wanting to be in close proximity to fantastic educational
institutions. MacEwan University is just down the road from The Brewery District – accessible on foot during the warmer months and serviced by frequent public transport for the colder seasons. Students, faculty, and staff will love the ease of living close to the University as they create that “University Town” feel in the middle of the city. Without the stress of a commute, The Brewery District is the perfect place to put down roots if you’re affiliated with the University.

For those with kids in grade school, Edmonton Academy is in the neighbourhood to offer specialized teaching for students who have learning challenges. Additionally, Oliver School also offers K-9 programs within the Edmonton Public School system.

Nearby Outdoor Spaces

Even though The Brewery District is located just alongside the downtown core, there is no shortage of outdoor spaces. Paul Kane Park offers a
great picnic spot with a water feature, tall trees for shade, paths, and benches for you to relax on your Sunday morning stroll. It is a serene spot loved by the community, and you might just be lucky enough to spot a small wedding or photography session taking place.

If you’re looking for a place to cool off during the summer heat, Oliver Outdoor Pool and a park are just across the road. Kept at a comfortable 29°C, Oliver Pool is a fun, family-friendly atmosphere that is easily accessible for urban residents. There are change rooms on site, a water slide, a sundeck, and a concession stand for when you’re feeling peckish. Keep in mind, their 2021 summer season is running at reduced capacity, so book a spot in advance!

Just a few blocks from The Brewery District sits the new Manchester Square re-development boasting its unique architecture and European-like grace. An outdoor fountain, promenade, and 19 locally owned businesses call this getaway spot home. This is the perfect spot to escape for an afternoon on foot with a coffee in hand and a reusable bag full of goodies.

Of course, most importantly is 121 West – the one place you will want to call home to be nearby all the places you’ll love to explore in The Brewery District. 

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