Meet Caitlin Jane Heine of Iconic YEG

Caitlin Heine, renowned for her dynamic drive and innovative touch, has consistently raised the bar throughout her illustrious career. With a strategic entry into the automotive industry, Caitlin quickly ascended the ranks at Enterprise Holdings, earning a reputation for her swift promotions and the ability to catalyze positive business growth. She was a pivotal figure in the creation of Enterprise's first Canadian Commercial Truck division, which impressively became the company's most profitable division in 2011, worldwide - just a year after its inauguration.

Acknowledging her invaluable skills and influence, the Driving Force Group of Companies engaged Caitlin to spearhead their expansion beyond traditional markets and to prevent competition within the same arena. Incredibly, she accomplished the formidable task of deploying 500 new units on the road in BC within a mere two-year span, cementing Driving Force as a formidable entity in the Lower Mainland. Her success story continued in Terrace BC and numerous new markets, significantly contributing to Driving Force's national triumph. 

Known for her unique ability to boost new business revenue, Caitlin has successfully launched and elevated numerous companies in a variety of markets, all while maintaining a diverse national clientele. After a rewarding nine-year journey in the auto industry, she decided it was time for a switch, setting her sights on revolutionizing the real estate industry starting from her hometown, Edmonton, Alberta. 

Harnessing her experience in fostering growth and momentum, Caitlin embarked on a journey to master the Edmonton Real Estate Market. Since joining RE/MAX in 2017, she has successfully brokered over $35,000,000 in transactions, selling more than 230 homes and aiding numerous clients in their real estate aspirations. Always keen to evolve and grow, Caitlin founded a unique business where she could marry her rental experience with real estate, with Iconic Purpose Inc, a company specializing in Project Marketing, Sales and Leasing.

Caitlin Jane Heine


Phone: 587-336-3176

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