A few years ago, two first time buyers came to me with their dream home. It was beautiful, absolutely Instagram worthy, and they were excited in the way only first time buyers can be.

I refused to write the offer.

The foundation was failing. The furnace was at end of life. The structure had serious problems they couldn't see and couldn't afford to fix. They had big dreams and a tight budget, and that house would have quietly destroyed both.

They were frustrated with me, and that's okay. I knew this is exactly what they hired me for.

Two years later they bought a better house. One they could afford to maintain, one they were proud of, not just on moving day, but after.

That's my metric. Not the close, and never the commission. Whether my clients make a decision they'll still be proud of five years from now, and whether I gave them advice I would stand behind.

I created Iconic YEG to have the freedom to provide the most value to my clients, while staying consistent with my principles. Not the biggest team. Not the most profitable. Just the most valuable to the people we serve.

I'm not the right agent for everyone. I don't try to be.

But if you want someone steady, honest, and genuinely in your corner — someone who will challenge your thinking, protect your interests, and help you make a decision you'll be proud of five years from now.

I'd love to meet you. Let's connect.