As a trusted real estate team at RE/MAX Real Estate in Edmonton, Iconic YEG brings heart, strategy, and proven results to every listing we take on.

In a fast-paced market, it might seem like homes can sell themselves—but the truth is, not every home sells quickly, and not every seller gets the outcome they hoped for.

At Iconic YEG, we don’t settle for “good enough.”
We believe in doing what’s right—for you, your home, and the next chapter of your life.

Here is how we do it:

1. Every Home Has a Story—We Start By Listening

Before we talk timelines or price, we start with something more important:
We get to know you—and your home.

We believe every home has something special. Whether it’s the kitchen, the garden, or the connection to the community—your home has heart. And someone out there is looking for exactly that.

We work with you to uncover the details that make your home unique. Then we shape every strategy—pricing, marketing, staging—to appeal directly to the buyer most likely to fall in love with it.

Because real estate isn’t about transactions. It’s about connection.

2. Thoughtful Preparation That Pays Off

We don’t cut corners. We elevate the experience.

To make sure your home looks and feels its best, we support you through:

• Decluttering and prep (with our help)

• Professional staging to highlight your home’s strengths

• Pre-listing touch-ups or repairs when needed

• Professional measurements to ensure confidence and accuracy

This isn’t about overhauling your home.
It’s about unlocking the value that’s already there—and making sure buyers see it.

3. Next-Level Marketing That Reaches the Right People

Marketing isn’t just about getting eyes on your home.
It’s about getting the right eyes on it.

That’s why we go far beyond MLS:

• Professional photography and video tours that showcase your home’s best features

• Instagram, TikTok, and Facebook campaigns that generate buzz and shareability

• Email marketing to our extensive list of active buyers

• A custom landing page designed just for your home

• A blog post sharing not just the property, but the neighbourhood and lifestyle

• Open houses and events with purpose—not just foot traffic

Everything we do is intentional.
Because your home deserves more than just a listing—it deserves a spotlight.

4. Strategic Pricing, Backed by Experience and Intentional Positioning

Pricing is one of the most critical parts of any listing—and we don’t take it lightly.

Before we go live, we:

• Analyze the market and all relevant comparables

• Anticipate every argument a buyer’s agent might make

• Build a strong, data-backed case for your price

• Prepare to defend it with confidence and clarity

We know what buyers want—because we’ve represented many of them ourselves.
We’re also hyper aware of your competition and what your home needs to stand out.

Smart pricing isn’t about being the lowest.
It’s about being the most compelling—and holding your value with strength and strategy.

5. Timing Is Everything—And We Know Exactly When to Launch

When your home hits the market matters.
We study buyer behavior, digital engagement trends, and listing data to know the exact day and time to launch for maximum visibility.

This isn’t guesswork—it’s a calculated move to:

• Increase exposure

• Shorten days on market

• Create the strongest first impression possible

We also invest heavily into your listing—media, marketing, staging, and more.
You invest. We invest.
We’re not just agents—we’re partners.

6. More Than Agents—We’re Your Market-Savvy Advisors

Real estate doesn’t happen in a vacuum. It’s affected by everything around us—locally and globally.

That’s why we pay close attention to:

• The current competition

• Interest rates and economic shifts

• Policy changes and real estate trends

• Global events that may influence buyer motivation

You don’t just get a sign and a smile.
You get consultants who understand the bigger picture—and how to navigate it in your favor.

7. We Don’t Just List It—We Work It

Once your home is on the market, we don’t wait around for offers to show up.
We work the listing—daily.

• Host curated and purposeful open houses

• Put two agents on every home so someone is always available to show it

• Personally answer every call and inquiry—no missed buyers

• Send postcards, flyers, and direct outreach to your neighbourhood

• Stay actively involved until we get the result you deserve

We don’t rely on the market.
We move within it—with effort, energy, and full accountability.

Why It Works

Our results aren’t luck. They’re the outcome of intention.

They work because we plan for success from the very beginning.
We take the time to understand your home, your goals, your buyers—and then we build a strategy that’s designed to deliver.

This works because we care.
Because we listen.
Because we treat your home like it matters—because it does.

🏡 Thinking of Selling Your Home in Edmonton?

We’d love to meet you—no pressure, no push.
Just a real, honest conversation about what’s possible for your home and your next chapter.

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

$349,000 | 4 Beds | 2 Baths | In-Law Suite | Garden Sanctuary | Mechanic’s Garage

Not every home is just a structure.
The special ones carry stories, intention, and soul—you feel it the moment you walk in.

12108 61 Street NW is nestled in the heart of Montrose, one of Edmonton’s most grounded and genuine neighbourhoods. And this home? It’s the kind of place that holds you for a moment when you walk in. It’s clear someone really loved it here.

The home has been beautifully maintained and gently modernized—never stripped of its character. The kitchen still has its original charm, but it’s been freshened up with new tile, upgraded electrical, updated plumbing, and triple-pane windows to keep things warm and efficient. The main floor bath is thoughtful and earthy, with warm tile and vintage details that give it personality you just don’t find in new construction.

The in-law suite downstairs is bright and fully finished, complete with a gas stove and its own kitchen setup. Whether it’s for family, friends, or a little extra income, it’s a flexible space that just makes sense.

But what really sets this home apart is outside.

The backyard is a true urban homestead—designed as a no-mow, permaculture garden built for sustainability, biodiversity, and peace. You’ll find over 250 garlic bulbs already planted, 60+ raspberry canes, strawberries, native wildflowers, haskaps, herbs, and more. It’s a garden built to feed people, pollinators, and the soul. And it’s already thriving.

This isn’t just a backyard—it’s a return to what matters.
If you’ve been waiting for a space that nurtures both you and the world around you, this is it.

Inside or out, this home isn’t trying to be trendy. It’s just solid, soulful, and ready for someone to love it like the last people did.

What You’ll Love:

• 4 Bedrooms (2 up, 2 down)

• Renovated bathroom + updated hardwood and tile flooring throughout

• Triple-pane windows, newer roof, furnace, hot water tank

• Original wood trim and quiet charm

• Fully finished lower suite with kitchen + gas stove

• Dream garden built for resilience and beauty

• Double detached garage with mechanic’s pit

This home hits the market Thursday, April 3.
This isn’t just a property. It’s an invitation to belong, to settle in, to root yourself in something real.

Interested in a closer look? Contact Caitlin Heine at Iconic YEG at 587-336-3176.

We’d love to show you around and share what makes this place feel like home.