A Former Show Home That Still Shines

📍 1077 Rosenthal Blvd | $385,000 | Just Listed on the MLS Today

Some homes check the boxes.
This one rewrites the list.

Located in The Strand at Rosenthal, this end-unit, park-facing townhome is one of the largest in the entire complex, offering 1,686.27 sqft of elevated living. Even more impressive? It was the original show home—meaning it comes with thoughtful upgrades, premium finishes, and designer touches you simply won’t find in other units.

Inside the Home: Space, Style, and Smart Living

From the moment you walk in, this home sets a tone of sophistication with a welcoming, open-concept layout and sunlit interiors. Perfect for entertaining, working from home, or just living well every day.

Here’s what makes it stand out:

🍴 Oversized quartz island – the heart of the kitchen and a true showstopper
🧑‍🍳 Quartz countertops in both the kitchen and bathrooms – sleek, modern, durable
🧂 Kitchen pantry – extra storage for real-life living
🌀 Glass-panel staircases – an architectural feature rarely seen in townhomes
🔊 Built-in Bluetooth speakers in the dining room – set the vibe effortlessly
🌬️ Google Nest-controlled A/C – comfort meets convenience
🧑‍🍳 Upgraded hood vent – practical and beautifully integrated
🌿 Laminate flooring throughout – style that stands up to life
🪟 Window coverings included – ready to move in, no extra cost
🌞 Bright balcony with unobstructed views of Rosenthal Playground & Spray Park
🚗 Double attached garage with TWO built-in space heaters – no cold starts, ever

Every detail was selected to showcase the builder’s best work—and it still feels fresh and luxurious today.

The Lifestyle: Parkside Peace with Urban Perks

Living at 1077 Rosenthal Blvd means waking up to green space, sunshine, and walkable amenities. This isn’t just a townhouse—it’s a front-row seat to Rosenthal’s Spray Park and playground, perfect for families, dog owners, or anyone craving connection to the outdoors.

Plus, you get the peace of a maintenance-free, pet-friendly community, so your weekends are your own—no lawnmowers or shovels required.

Why This Home? Why Now?

📏 Largest layout in the complex
🏡 Former showhome = upgraded everything
🌳 End unit + park view = privacy, sunshine, and scenery

If you're looking for turnkey living in a thriving, connected community, this home is ready to meet you exactly where you are.

📍 Listed today at $385,000
📧 Contact Ludovic Aubertin at ludovic@iconicyeg.com to schedule a private showing or request more details.

Rosenthal living. Showhome quality. Iconic lifestyle.
This is your moment—don't miss it.

#IconicYEG #1077Rosenthal #TheStrandRosenthal #YEGrealestate #YEGtownhomes #FormerShowhome #LuxuryTownhouse #RosenthalYEG #ParkViewLiving #WestEdmontonHomes

#104, 1350 Windermere Way SW | $574,900

Some properties check a lot of boxes.
This one creates new ones.

Welcome to #104 in Windermere Mansions, where thoughtful design meets real-world functionality—and where downsizing doesn’t mean compromising. This is not about less. It’s about better.

You Drive In, Shut the World Out, and Breathe

No circling the parkade. No elevator lobbies. No navigating through hallways with bags and keys and winter boots.

You drive directly into your oversized private double garage, which is heated, secure, and connected right to your unit. You unload your groceries straight into your own in-suite elevator—not one you share with the rest of the building. This elevator takes you to all three levels, including your kitchen, your bedroom, and your finished rec room downstairs.

It’s not flashy. It’s functional. And if you’ve ever lived in a condo before, you’ll know just how rare—and valuable—that is.

This Kitchen Isn’t "Condo Nice." It’s Just... Nice.

Let’s talk about the kitchen. Because it’s one of the first things you’ll notice, and probably the one that will stay with you.

It’s bigger and better than in most detached homes. There’s a gas stove. Granite counters. Full pantry and coffee bar area. A built-in wine fridge. New backsplash. Thoughtful layout. Lots of space to actually cook, actually host, and actually enjoy being in it.

This isn’t a "we’ll make it work" kitchen. This is a “what time should we come over?” kitchen.

Space That Feels Like It Was Designed for You

Across three levels, you have just shy of 2,000 square feet to stretch out. You’ll find:

• Two large bedrooms, each with its own ensuite

• A main-floor den that’s ideal for a home office or library nook

• 2.5 bathrooms

• A fully finished basement rec room (think gym, media room, or just a place to put the Peloton that isn’t your bedroom)

• And two outdoor patios, both south-facing, one off the main floor and one off the upper level, offering privacy, sun, and greenbelt views.

Add in fresh paint, new carpets, and custom blinds throughout—and you get a home that doesn’t need your immediate attention. Just your presence.

The Lifestyle? Quiet, Elevated, Effortless.

This is an 18+ building made of concrete and steel, which means real privacy and quiet. It’s not a high-rise. It’s not packed with units. It feels more like a private residence than a complex.

You’re steps from the Currents of Windermere—groceries, wine, restaurants, boutique fitness, banking, trails. You can be everywhere you need to be without crossing the city.

And when you're home, you’re not thinking about mowing lawns or shoveling driveways. You’re sitting on your patio with a coffee or glass of wine, soaking in the sun, overlooking trees—not rooftops or roads.

Noteworthy: The Low Condo Fees

With almost 2000 sqft of living space, this condo offers low condo fees at $865.98/month. And those fees include your heat and water, along with professional management, reserve fund contributions, snow removal, landscaping, common insurance, and access to a well-run, quiet, and secure building.

More importantly, it’s the only property on the market that gives you this lifestyle, with these features, at this price point.

So, Who’s This For?

It’s not for everyone. It’s not supposed to be.

This is for the person who’s over the grind of maintenance and clutter.
Who wants function, not fluff.
Space, not sprawl.
Privacy, not pretence.

It’s for someone who wants a home that supports the way they live now, with room to evolve.

Listed at $574,900

#104, 1350 Windermere Way SW

You’re not giving up anything here.
You’re just gaining more of what matters.

📞 Call or text Caitlin Heine at 587-336-3176
📧 caitlin@iconicyeg.com
📲 Follow along @iconicyeg

Some homes offer shelter. Others offer escape. But a rare few—like 457 1 Avenue in Seba Beach—offer something deeper: a feeling. A rhythm of life that moves slower, breathes easier, and brings you back to what really matters.

Tucked against the sparkling shoreline of Lake Wabamun, this all-season waterfront home isn’t just a place to live—it’s a chance to live differently.

Lake Life, 365 Days a Year

Only 45 minutes from Edmonton, Seba Beach is the kind of community that feels like a well-kept secret. Quiet. Friendly. Surrounded by nature. And this home sits in one of its most coveted spots—directly on the water.

In summer, your days begin with sunrise coffees in the sunroom as loons call in the distance. Afternoons are for paddleboarding, boating, or long lazy floats with nothing but sky above. Evenings? They’re best spent around the custom fire pit, watching the sky turn shades of pink, orange, and deep blue.

And when winter arrives, you’re not packing up and leaving. You’re grabbing your skates, drilling a hole for ice fishing, soaking in the hot tub, or curling up with a book while snow falls softly outside the oversized living room windows. This isn’t a seasonal escape—it’s a year-round lifestyle.

Designed for Real Living

Inside, you’ll find 1,044 square feet that live far larger thanks to the vaulted ceilings, natural light, and a layout designed to bring the outdoors in. The living room frames panoramic lake views, offering a front-row seat to every sunset and storm. The modern kitchen flows seamlessly to the heated deck—complete with a gas hookup, electric awning, and mounted hood fan, making it perfect for outdoor dining no matter the season.

With three spacious bedrooms, in-home laundry, and over $90K in thoughtful upgrades, this home delivers on both form and function. The finishes are sleek, yet warm. The vibe is upscale, without ever trying too hard.

Notable updates include:

• Air Conditioning

• Water Filtration System

• New Hot Water Tank

• Modern Flooring

• Hardy Board Siding

• Newer Shingles

This isn’t a flip. It’s a home that’s been loved—and it shows.

Location, Elevated

Seba Beach has long been a favourite for Edmontonians looking for a true retreat—close enough for quick escapes, yet far enough to leave the noise behind. At 457 1 Ave, you’re also minutes from the Pineridge Golf Course, walking trails, and everything this charming community has to offer.

Here, you’re not just buying a home. You’re buying into a lifestyle of morning swims, lake view hot tub, evening bonfires, stargazing, neighbourly waves, and that elusive quiet so many people are searching for. It’s the kind of place you build a tradition around. The kind of place you never want to leave.

Your Invitation to Something Iconic

This is more than real estate. It’s your chance to reconnect—with nature, with loved ones, with yourself. Homes like this don’t come along often. And when they do, they don’t last long.

So if you’ve been waiting for a sign to start your next chapter, this is it.

📍 457 1 Ave, Seba Beach
📞 For showings, contact Caitlin Heine at 587-336-3176

More Information

Welcome to lake life. Welcome home.

You know that feeling when you walk into someone’s home and something just feels off, but you can’t quite place it? I’ll tell you what it often is: artwork hung way too high.
And I would know — I’ve walked through hundreds, if not thousands, of homes in Edmonton with buyers. I’ve seen firsthand what makes them pause, what makes them cringe, and what makes them fall in love.

At Iconic YEG, we don’t just put a sign on your lawn and hope for the best. We fine-tune every detail that makes your property irresistible — in photos and in person. Whether you're prepping for your first showing or getting ready for real estate photos, here's what Edmonton homeowners need to know to stand out in this market — and get top dollar.

1. First Impressions Happen Fast — Nail the Entry

After curb appeal, the moment your front door opens is everything.
Edmonton buyers decide — instantly — how they feel about your home. And that gut reaction? It sticks. Even if the rest of the house is beautiful, it won’t matter if the entry feels cluttered, dim, or underwhelming.

I’ve seen it too many times: if the first room, first sightline, and first feeling don’t land well, buyers mentally check out — even if the kitchen is stunning.

What they see when they step inside — the lighting, the windows, the styling — sets the tone. If you want forgiveness for future imperfections, this is where you earn it.

Pro tips:

• Keep the entryway wide open and clutter-free

• Style with a mirror or art (at the right height!) to add impact

• Make sure the first sightline includes natural light or a thoughtfully styled focal point

• Don’t block windows or crowd furniture near the entrance

• If you have pets, make their gear invisible for showings

2. Let’s Talk About That Art. Yes, That One.

Too many Edmonton homeowners hang art as if they’re trying to impress a giraffe.
The ideal height? Center of the piece should sit at about 57–60 inches from the floor — that’s standard eye level. If your ceilings are sky-high, resist the urge to go vertical. The art needs to connect with the furniture, not float above it like a confused balloon.

Poorly placed art does more than bug people like me. It throws off sightlines, looks awkward in listing photos, and creates a subtle sense of disconnection. In a competitive market, that’s enough to make buyers swipe past your listing.

Pro tip: In staging, art should complement, not dominate. Group smaller pieces in a gallery layout, and keep larger pieces centered above furniture — ideally no wider than two-thirds the width of what’s beneath it.

3. Less Stuff, More Space

Buyers aren’t just buying your Edmonton home — they’re buying their dream version of life in that space.
If every surface is stacked with memories, knickknacks, and paperwork, it’s hard for them to picture themselves there.

Clear the clutter.
Edit aggressively. Then edit again.
Think of it like a pre-move detox: your future self will thank you, and your buyer will fall in love faster.

4. Light It Right — Yes, Even the Bulbs

Lighting isn’t just “on or off.”
The type of light matters. Harsh white light makes rooms feel cold and clinical, while overly yellow light can feel dated.

The sweet spot for Edmonton homes?
3000K “soft white” LED bulbs. They create a warm, clean glow that looks great in person and in photos. Replace every bulb with consistent temperature lighting across the home. Mismatched bulbs = mismatched vibes.

And always:

• Turn on every light before showings

• Open every blind (Edmonton light is GOLDEN when you use it right)

• Replace dated or dusty fixtures if budget allows

5. Know Your Edmonton Buyer

Every home has a story — and a likely audience.
Are you in Oliver or Strathcona? You’re probably attracting professionals or investors. Selling in Windermere or Secord? Think growing families.

Prep your home to speak directly to your most likely buyer.
Stage a home office. Create a cozy reading nook. Add just enough personality that they can imagine living — and thriving — there.

And yes, create Instagram-worthy spaces.
Buyers scroll listings the way people scroll social media. You want them to stop, gasp a little, and send it to their agent or partner saying, “Look at this one!”

6. The Nose Knows

Scent is one of the fastest ways to lose a buyer. Pet smells, strong air fresheners, and last night’s garlic dinner are major turnoffs.

Aim for a neutral, clean scent. Fresh air is best, with maybe a subtle note of citrus or vanilla. Avoid candles or plugins that overpower. It should smell like home, not a cover-up.

7. Fix What’s Broken (Yes, Even That)

That wobbly doorknob, the squeaky closet door, the chipped baseboard — you may not notice them anymore, but buyers do.
And every little flaw creates a tiny question in their mind: If they didn’t fix that… what else didn’t they fix?

Repair before you list. Edmonton buyers are savvy, and a small investment now saves you thousands in negotiations later.

8. Street-Level Curb Appeal

Your home’s first impression happens before they ever step inside.
Tidy up the yard. Shovel the walks (hello, YEG winters). Power wash the steps. Paint your front door. Add planters in the spring and fall. Keep it simple, but intentional.

Think: "If a stranger drove by right now, would they want to see inside?"

9. Think Photos First — But Prep with Purpose

Online photos are your home’s digital handshake.
If it doesn’t look great on a screen, you’ve lost the buyer before they’ve even booked a showing.

Before photos:

• No garbage bins in sight

• No toilet seats up

• No cords or clutter

• Lights on, blinds open

• Everything styled but minimal

At Iconic YEG, we don’t just show up with a camera. We help you tell a visual story that resonates with your Edmonton buyer.

10. Why White Bedding Works Wonders

If there’s one simple swap that can instantly elevate a bedroom, it’s white bedding.

It’s clean. It’s fresh. It photographs beautifully. And it creates the feeling of a hotel — calm, luxurious, and move-in ready.
Dark, patterned, or mismatched bedding can make a space feel busy or dated, even if everything else is right.

For Edmonton sellers, this is a no-brainer.
We deal with long winters and low natural light, so you want to reflect every ounce of brightness you can. White bedding does that, while also making the space feel bigger, lighter, and emotionally neutral.

Pro tip: Add one or two neutral accent pillows or a soft throw for texture — but keep it simple. You want the buyer thinking, “I want to sleep here tonight,” not “Whose duvet is this?”

Final Word: Preparation Isn’t Optional — It’s Everything

Staging isn’t just about aesthetics. It’s about emotion.
When buyers walk through your home, you want them to feel: calm, inspired, like this is the one.

That doesn’t happen by accident. It happens when details are dialed in — from art height to lightbulbs to the scent in the air.
And it happens when you know who you’re trying to attract and speak to them visually — with clarity and style.

I’ve spent my career studying buyer behavior in Edmonton. If it feels like I’m nitpicking, it’s because I’ve seen these things matter. I’ve watched buyers fall in love because of a warm light and a perfect entry. And I’ve watched them walk out because of a weird smell or crooked art.

Preparation matters more than anything else.
If you rush this step or skip it entirely, you are leaving days on the market and thousands of dollars on the table.
So slow down. Do it right. Create spaces worth falling in love with — and sharing.

Thinking of selling your Edmonton home?
Whether you need help decluttering, restyling, or re-hanging that Monet — we’ve got you.

Let’s make your home the one they can’t stop thinking about.

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

118, 530 Hooke Road NW | $249,000.00 | Canon Ridge

There’s something special about walking into a place that just feels right. A place where your shoulders drop, the air feels a little softer, and you can imagine waking up and thinking, “Yeah... this works.”

Today, I’m excited to share a listing that truly hits all the right notes—and then some. Welcome to 118, 530 Hooke Road NW, a main floor walkout condo in The Ridge at Hermitage, backing directly onto lush green space, mature trees, and quiet river valley trails.

This one is rare—and I don’t use that word lightly. Homes like this don’t come up often, especially with direct trail access, full privacy, and a covered patio that feels more like a retreat than your typical condo balcony. Whether you’re a dog owner, downsizer, nature lover, or someone simply craving a bit more peace—this is the kind of space that gives more than it takes.

🌿 A Lifestyle Built Around Ease & Serenity

What makes this place stand out isn’t just the features (though they’re great)—it’s the lifestyle it offers.

Imagine waking up, opening your patio door, and stepping out into trees and birdsong instead of traffic and concrete. Morning coffee outside, your dog trotting through the trails, no stairs, no elevators—just the kind of ease that feels earned after years of doing the hard stuff.

This is a home that invites you to slow down, breathe deeper, and live a little lighter.

🛏 Inside the Home: Spacious, Comfortable, and Move-In Ready

This 1,068.75 sq ft unit has:

• An oversized primary bedroom with a walk-through closet and a private 3-piece ensuite

• A massive den (seriously—bigger than most second bedrooms) with a walk-in closet

• A second full 4-piece bathroom

• Brand new vinyl plank flooring throughout

• Fresh paint in every room

• A warm, timeless kitchen with maple cabinetry

• Central air conditioning for year-round comfort

• In-suite laundry (because dragging laundry baskets down the hall is nobody’s vibe)

The layout is open, bright, and functional, with sunlight pouring in through large windows and flowing effortlessly out onto your private covered patio—with a gas hookup for your BBQ.

🚗 Convenient, Thoughtful Amenities

This is low-maintenance living without compromise. Included in your condo fees and building perks are:

• Titled heated underground parking + private storage cage

• A car wash bay so your ride stays clean, even in winter

• A full exercise room, steam and sauna, and a huge social room with kitchen, lounge, and pool table

• Pet-friendly community (with a few rules, of course)

Everything you need, right where you live.

📍 Unbeatable Location: River Valley Living, City Access

The Ridge at Hermitage is a hidden gem in Edmonton’s Canon Ridge. You’re footsteps from:

• Hermitage Park and Rundle Park

• Off-leash dog areas, picnic spots, golf courses, and paved river valley trails

• Public transit, groceries, and quick access to the Yellowhead

• The kind of quiet, mature community that feels safe, friendly, and tucked away—yet still totally connected

🧘 Who’s This Perfect For?

This home is ideal for:

• Seniors or downsizers looking for one-level living in a calm, connected space

• Pet owners who want easy outdoor access and no elevator hassle

• First-time buyers who want real space, nature, and long-term value

• Or anyone who simply wants to live in a place that feels like a deep breath

🎉 It’s Live Today — and It Won’t Last

I don’t say this to create pressure—I say it because I’ve seen the reaction buyers have when they step into a place like this. It’s immediate. It’s emotional. And it’s rare.

View More Photos

If you’re even thinking this might be your kind of place, let’s talk.

📞 Call or text me directly: 587-336-3176
📧 Or email: caitlin@iconicyeg.com
🏡 Brought to you by Caitlin Heine | Iconic YEG – RE/MAX Real Estate

More than a condo—this is your retreat at the edge of the city.

Let’s make it yours.

💰 Listed at $534,900 | 1,547.86 sq. ft. above grade + 1351sq. ft. below
📍 4 bedrooms | 4 bathrooms | Quiet cul-de-sac | Southeast-facing pie lot

Where Space, Style, and Serenity Meet

Some homes feel like they were meant for family. For connection. For slowing down just enough to appreciate where you are, and who you’re with. 5301 56 Avenue is one of those homes.

Tucked into a quiet cul-de-sac in the sought-after community of Beauridge in Beaumont, this stunning two-storey offers a rare blend of elegance, comfort, and privacy. With over 2,800 sq. ft. of finished living space and a Southeast-facing, pie-shaped backyard that rivals anything on the market, this property isn’t just a place to live—it’s a place to grow.

Welcome to Beauridge

Nestled in the heart of Beaumont, Beauridge is a community that feels grounded and welcoming. Known for its quiet streets, mature trees, and strong sense of community, it’s the kind of place where neighbours still wave hello, and where kids can ride their bikes to school.

Here, you’re just minutes from parks, playgrounds, walking trails, and all the essentials—from grocery stores and coffee shops to excellent schools and recreation centres. Beauridge offers the ease of small-town living with the convenience of being just a short drive to southeast Edmonton. It’s no wonder so many families choose to put down roots here.

Thoughtfully Upgraded, Lovingly Maintained

What makes 5301 56 Avenue stand out isn’t just its location—it’s the attention to detail. This is a home that’s been continually improved over the years, both aesthetically and behind the scenes.

🛠️ Recent updates include:
✔️ Newer shingles
✔️ Upgraded electrical panel
✔️ High-efficiency furnace
✔️ Tankless hot water system
✔️ Select window replacements
✔️ Newer deck and fencing
✔️ Fresh carpet in the basement

These are the kinds of upgrades you don’t see in the listing photos but feel in day-to-day living—quiet systems, low maintenance, peace of mind.

Inside: A Layout That Works for Real Life

As you walk through the front door, you’re immediately welcomed into a warm, functional main floor. Hardwood floors flow through a bright living room with gas fireplace and into the dining area, which features updated lighting and backyard views.

The renovated kitchen includes a center island, updated cabinetry, and a large picture window that frames the view of your own backyard oasis. A garden door leads directly to the deck, where you’ll want to spend every warm morning and quiet evening.

Upstairs: Your Private Retreat

The upper level is where the home really shines. The primary bedroom is a true retreat, complete with a gas fireplace, spa-inspired ensuite (soaker tub, double sinks, and a walk-in tiled shower), and oversized walk-in closets that actually live up to their name.

Two more bedrooms and an updated four-piece bathroom complete the upper level—each room offering natural light and comfort.

Flexible Living Spaces, Inside and Out

On the mid-level, you’ll find a bright and airy family room and flex/games area, along with a convenient two-piece bathroom. Whether you need a space for movie nights, homework zones, or work-from-home life, it’s ready for whatever your days require.

Downstairs, the fully finished basement offers brand-new carpet, a fourth bedroom with its own 3-piece ensuite, a den that can double as an office or guest space, and a second living room that could easily become a rec room, gym, or play space.

The Backyard: Your Private Escape

But what truly sets this home apart is the lot. A Southeast-facing pie lot in a cul-de-sac is rare enough—but this one is also beautifully landscaped with mature trees, shrubs, and perennial gardens.

Whether you’re hosting friends under the gazebo, letting the kids run free, or just sipping your morning coffee on the deck with the sun on your face, this backyard offers real peace and privacy—something that’s hard to find and even harder to leave behind.

A Home That Feels Like Home

5301 56 Avenue is one of those homes that’s hard to capture in photos or even in words—because its value goes beyond square footage or finishings. It’s in the feeling you get when you walk through the front door. The way the light hits the hardwood. The quiet of the cul-de-sac. The care in every detail.

If you’ve been looking for a home with substance—where the layout makes sense, the upgrades have been done right, and the community feels like it fits—this just might be the one.

Check out the Virtual Tour

Book Your Private Tour

📞 Contact Allisha McKenzie at 780-994-1855 to schedule a showing or learn more.

Iconic YEG Real Estate Team
Elevating the way Edmonton—and Beaumont—buy and sell homes.

As a trusted real estate team at RE/MAX Real Estate in Edmonton, Iconic YEG brings heart, strategy, and proven results to every listing we take on.

In a fast-paced market, it might seem like homes can sell themselves—but the truth is, not every home sells quickly, and not every seller gets the outcome they hoped for.

At Iconic YEG, we don’t settle for “good enough.”
We believe in doing what’s right—for you, your home, and the next chapter of your life.

Here is how we do it:

1. Every Home Has a Story—We Start By Listening

Before we talk timelines or price, we start with something more important:
We get to know you—and your home.

We believe every home has something special. Whether it’s the kitchen, the garden, or the connection to the community—your home has heart. And someone out there is looking for exactly that.

We work with you to uncover the details that make your home unique. Then we shape every strategy—pricing, marketing, staging—to appeal directly to the buyer most likely to fall in love with it.

Because real estate isn’t about transactions. It’s about connection.

2. Thoughtful Preparation That Pays Off

We don’t cut corners. We elevate the experience.

To make sure your home looks and feels its best, we support you through:

• Decluttering and prep (with our help)

• Professional staging to highlight your home’s strengths

• Pre-listing touch-ups or repairs when needed

• Professional measurements to ensure confidence and accuracy

This isn’t about overhauling your home.
It’s about unlocking the value that’s already there—and making sure buyers see it.

3. Next-Level Marketing That Reaches the Right People

Marketing isn’t just about getting eyes on your home.
It’s about getting the right eyes on it.

That’s why we go far beyond MLS:

• Professional photography and video tours that showcase your home’s best features

• Instagram, TikTok, and Facebook campaigns that generate buzz and shareability

• Email marketing to our extensive list of active buyers

• A custom landing page designed just for your home

• A blog post sharing not just the property, but the neighbourhood and lifestyle

• Open houses and events with purpose—not just foot traffic

Everything we do is intentional.
Because your home deserves more than just a listing—it deserves a spotlight.

4. Strategic Pricing, Backed by Experience and Intentional Positioning

Pricing is one of the most critical parts of any listing—and we don’t take it lightly.

Before we go live, we:

• Analyze the market and all relevant comparables

• Anticipate every argument a buyer’s agent might make

• Build a strong, data-backed case for your price

• Prepare to defend it with confidence and clarity

We know what buyers want—because we’ve represented many of them ourselves.
We’re also hyper aware of your competition and what your home needs to stand out.

Smart pricing isn’t about being the lowest.
It’s about being the most compelling—and holding your value with strength and strategy.

5. Timing Is Everything—And We Know Exactly When to Launch

When your home hits the market matters.
We study buyer behavior, digital engagement trends, and listing data to know the exact day and time to launch for maximum visibility.

This isn’t guesswork—it’s a calculated move to:

• Increase exposure

• Shorten days on market

• Create the strongest first impression possible

We also invest heavily into your listing—media, marketing, staging, and more.
You invest. We invest.
We’re not just agents—we’re partners.

6. More Than Agents—We’re Your Market-Savvy Advisors

Real estate doesn’t happen in a vacuum. It’s affected by everything around us—locally and globally.

That’s why we pay close attention to:

• The current competition

• Interest rates and economic shifts

• Policy changes and real estate trends

• Global events that may influence buyer motivation

You don’t just get a sign and a smile.
You get consultants who understand the bigger picture—and how to navigate it in your favor.

7. We Don’t Just List It—We Work It

Once your home is on the market, we don’t wait around for offers to show up.
We work the listing—daily.

• Host curated and purposeful open houses

• Put two agents on every home so someone is always available to show it

• Personally answer every call and inquiry—no missed buyers

• Send postcards, flyers, and direct outreach to your neighbourhood

• Stay actively involved until we get the result you deserve

We don’t rely on the market.
We move within it—with effort, energy, and full accountability.

Why It Works

Our results aren’t luck. They’re the outcome of intention.

They work because we plan for success from the very beginning.
We take the time to understand your home, your goals, your buyers—and then we build a strategy that’s designed to deliver.

This works because we care.
Because we listen.
Because we treat your home like it matters—because it does.

🏡 Thinking of Selling Your Home in Edmonton?

We’d love to meet you—no pressure, no push.
Just a real, honest conversation about what’s possible for your home and your next chapter.

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

$349,000 | 4 Beds | 2 Baths | In-Law Suite | Garden Sanctuary | Mechanic’s Garage

Not every home is just a structure.
The special ones carry stories, intention, and soul—you feel it the moment you walk in.

12108 61 Street NW is nestled in the heart of Montrose, one of Edmonton’s most grounded and genuine neighbourhoods. And this home? It’s the kind of place that holds you for a moment when you walk in. It’s clear someone really loved it here.

The home has been beautifully maintained and gently modernized—never stripped of its character. The kitchen still has its original charm, but it’s been freshened up with new tile, upgraded electrical, updated plumbing, and triple-pane windows to keep things warm and efficient. The main floor bath is thoughtful and earthy, with warm tile and vintage details that give it personality you just don’t find in new construction.

The in-law suite downstairs is bright and fully finished, complete with a gas stove and its own kitchen setup. Whether it’s for family, friends, or a little extra income, it’s a flexible space that just makes sense.

But what really sets this home apart is outside.

The backyard is a true urban homestead—designed as a no-mow, permaculture garden built for sustainability, biodiversity, and peace. You’ll find over 250 garlic bulbs already planted, 60+ raspberry canes, strawberries, native wildflowers, haskaps, herbs, and more. It’s a garden built to feed people, pollinators, and the soul. And it’s already thriving.

This isn’t just a backyard—it’s a return to what matters.
If you’ve been waiting for a space that nurtures both you and the world around you, this is it.

Inside or out, this home isn’t trying to be trendy. It’s just solid, soulful, and ready for someone to love it like the last people did.

What You’ll Love:

• 4 Bedrooms (2 up, 2 down)

• Renovated bathroom + updated hardwood and tile flooring throughout

• Triple-pane windows, newer roof, furnace, hot water tank

• Original wood trim and quiet charm

• Fully finished lower suite with kitchen + gas stove

• Dream garden built for resilience and beauty

• Double detached garage with mechanic’s pit

This home hits the market Thursday, April 3.
This isn’t just a property. It’s an invitation to belong, to settle in, to root yourself in something real.

Interested in a closer look? Contact Caitlin Heine at Iconic YEG at 587-336-3176.

We’d love to show you around and share what makes this place feel like home.

Dreaming of the perfect family home in a vibrant, growing community? 3102 48 Street in Beaumont has just hit the market, and it’s everything you’ve been searching for! Located in the sought-after Beau Val neighbourhood, this beautifully updated 3+1 bed, 3.5 bath home offers over 2,000 sqft of thoughtfully designed living space, making it ideal for families, professionals, and anyone looking for modern comfort.

A Home Designed for Living

From the moment you step inside, you’ll be captivated by the bright, open-concept layout. The main floor features updated vinyl flooring, a functional and stylish kitchen with updated appliances, and a spacious dining and living area bathed in natural light. Whether you’re cooking, entertaining, or simply unwinding, this space is designed for effortless living.

Upstairs, you’ll find a generous primary suite with a walk-in closet and private ensuite, offering the perfect retreat after a long day. Two additional bedrooms and another 4-piece bath provide plenty of space for family or guests.

Ultimate Entertainment Space in the Basement

Looking for a home with a fully finished basement? This one has it all! The spacious rec room comes complete with a wet bar, making it perfect for hosting game nights, movie marathons, or simply relaxing. A 4th bedroom and 3-piece bath add extra convenience, making this space ideal for guests, teenagers, or even a home gym.

Outdoor Living at Its Best

Enjoy the west-facing backyard, perfect for soaking up the evening sun. The large deck is ideal for summer BBQs, outdoor dining, or just unwinding with a good book. Plus, the brand-new double garage (to be completed before possession) ensures you’ll have plenty of space for parking and storage.

Prime Location in Beau Val

Located in one of Beaumont’s most desirable communities, this home is just minutes from parks, scenic walking trails, top-rated schools, and local amenities. With quick access to Edmonton, Nisku, and the airport, you get the best of both worlds—small-town charm with big-city convenience.

Priced to Sell at $449,900

This home offers incredible value in today’s market. Move-in ready and packed with features, it won’t last long!

📞 Want to see it for yourself? Contact us today to book a private tour!

#BeaumontRealEstate #JustListed #YEGHomes #DreamHome #BeauValLiving

In a normal market, an interest rate cut is like a breath of fresh air for Edmonton real estate—it lowers mortgage costs, fuels buying activity, and gives homeowners new opportunities. But this time, the Bank of Canada’s decision to cut its overnight lending rate by 25 basis points to 2.75% feels less like a celebration and more like a flashing hazard light.

This rate cut isn’t about steady economic growth—it’s a response to the uncertainty created by ongoing Canada-U.S. trade tensions and rising inflation concerns. Tiff Macklem, the Governor of the Bank of Canada, has admitted that while the economy started 2025 strong, the unpredictability of our trade relationship with the U.S. is already impacting business confidence, hiring, and consumer spending—all of which directly influence Edmonton home prices and market activity.

Lower Interest Rates, Higher Costs—The Real Estate Catch-22

Here’s the irony: mortgage rates are dropping, but housing affordability is still under attack. Recent U.S. tariffs on Canadian steel and aluminum, plus Canada’s counter-tariffs, are increasing construction costs by an estimated $7,500 to $10,000 per home. This means new builds will cost more, putting pressure on an already tight Edmonton housing supply.

For homebuyers, it’s like getting a discount on gas, only to find out the price of the car just doubled. Lower rates won’t mean much if home prices keep rising due to supply shortages, higher material costs, and restricted labor availability.

The Alberta housing market, especially in Edmonton, has remained relatively stable compared to volatile markets in Ontario and British Columbia. But with fewer skilled workers available, we may soon face a slowdown in housing development—just as demand continues to rise.

Edmonton Real Estate Market: Resilient, But Not Bulletproof

Despite the uncertainty, Edmonton real estate remains one of Canada’s most promising housing markets. According to the CMHC, demand is still strong due to affordability and interprovincial migration. The average home price in Edmonton is approximately $423,000, which remains well below the national average—making it an attractive destination for buyers leaving more expensive markets.

However, history tells us that Alberta’s economy is no stranger to boom-and-bust cycles. If tariffs continue to impact trade, and job losses start to climb, even low mortgage rates won’t be enough to sustain high buyer demand.

Advice for Sellers: Now Is the Time to List

Thinking about selling your Edmonton home? Now is the time to act.

Here’s why:

• Demand remains high, and buyers are looking for move-in-ready homes.

• Rising construction costs are pushing new-home buyers toward the resale market.

• Market uncertainty means buyer confidence could shift at any time.

The reality is that the window of opportunity won’t last forever. If Edmonton’s economy slows due to rising costs or trade disruptions, home prices could take a hit. Listing your home before buyer demand weakens ensures you get the best return.

Advice for Buyers: Don’t Wait Too Long

If you’re looking to buy a home in Edmonton, conditions are still in your favor—but waiting too long could cost you.

• Mortgage rates are lower, but home prices may keep rising due to supply constraints.

• Inventory is tight, meaning competition is high for quality listings.

• Tariff-related cost increases could push prices even higher in the near future.

Edmonton’s Real Estate Market Requires Smart, Timely Moves

Buyers: If you’re ready to purchase a home in Edmonton, now is the time to start looking. Interest rates are lower, but so is housing inventory—waiting could mean paying more for less selection.

Sellers: If you’re thinking about listing your home, take advantage of strong demand before the next economic shift.

As someone born and raised in Edmonton, Alberta, I’ve seen my fair share of market swings. Albertans don’t shy away from uncertainty—we bet on ourselves, because we know how to create our own light at the end of the tunnel.

If you have questions about how to navigate Edmonton’s changing real estate market, reach out to Iconic YEG, your trusted Edmonton real estate team with RE/MAX Real Estate. Let’s talk about your next move—before the market shifts again.

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

If you’ve ever dreamed of living in the heart of a city that never slows down, Edmonton’s Ice District is where energy, excitement, and opportunity collide. With world-class entertainment, luxury high-rises, and unmatched convenience, this thriving urban hub is redefining downtown living in Alberta’s capital. Whether you’re a die-hard Edmonton Oilers fan, a professional seeking a sleek condo, or a student wanting to be close to campus, living in the Ice District offers a lifestyle like no other.

🏒 Front-Row Access to Edmonton Oilers Action

For hockey fans, living in the Ice District means being just steps away from Rogers Place, home of the Edmonton Oilers and some of the most electrifying NHL games. Imagine walking out of your condo and into the electric atmosphere of game night, surrounded by passionate fans, vibrant sports bars, and the energy that only comes with playoff fever. Whether you're catching a game in person or soaking up the buzz from a local pub, being in the heart of Oilers Nation is a sports lover’s dream come true.

Beyond hockey, Rogers Place hosts world-renowned concerts and events, meaning you’ll always have access to top-tier entertainment without the hassle of commuting. From major music tours to Cirque du Soleil, there’s something happening in your backyard every week.

🏙️ A Downtown Hub of Entertainment & Convenience

The Ice District isn’t just about hockey—it’s a full-scale urban experience. This dynamic neighborhood is packed with high-end restaurants, stylish cocktail bars, trendy coffee shops, and boutique shopping. Whether you’re looking for a quick bite before the game, a rooftop patio with breathtaking city views, or a cozy café to get some work done, you’re never far from the perfect spot.

Living here also means easy access to transit, making it effortless to explore the rest of the city. The Bay/Enterprise Square LRT station is within walking distance, connecting you to Whyte Avenue, the University of Alberta, Southgate, and beyond. For those who work downtown, your commute could be as simple as stepping out of your front door.

🎓 Close to Grant MacEwan & the University of Alberta

For students, living in the Ice District offers the perfect blend of lifestyle and convenience.

✔ Grant MacEwan University – Just a 10-minute walk from the Ice District, MacEwan students can enjoy a stress-free commute while being close to downtown’s vibrant social scene. Late-night study sessions? No problem—local cafés and co-working spaces offer a perfect escape.

✔ University of Alberta – Just one LRT stop away, U of A students can skip the long commutes and maximize their time for both studying and socializing. Whether you’re heading to class, working on research, or catching a Golden Bears game, you’ll appreciate the unbeatable proximity.

Students and young professionals alike will love the high-energy vibe of the Ice District, with its mix of workspaces, restaurants, nightlife, and fitness centers, ensuring that your social life thrives alongside your career or education.

🌟 Luxury Condo Living in the Heart of the Action – Only $338,900!

Living in Ultima Condos, one of the Ice District’s premier residential towers, means experiencing the best of modern city living.

🏡 Suite 1403 at Ultima Condos offers:
✔ Floor-to-ceiling windows with spectacular downtown views
✔ Luxury finishes like granite countertops & stainless steel appliances
✔ Recently refreshed with updated paint, carpet & modern closets
✔ 10th-floor amenities including a gym, outdoor hot tub, patio & social lounge
✔ Secure living with 24/7 security & controlled access
✔ Underground titled parking for ultimate convenience
✔ Incredibly low condo fees of just $526.05/month, covering heat & water!

With everything at your doorstep, this is an incredible opportunity to own a luxury condo in one of Canada’s most exciting urban districts—at a price that can’t be beaten!

💼 Is Ice District Living Right for You?

If you crave a vibrant, walkable lifestyle with easy access to sports, entertainment, education, and career opportunities, the Ice District is calling your name. Whether you’re a professional, student, investor, or sports fan, living in this dynamic hub means being at the center of everything that makes Edmonton exciting.

📞 Interested in making the Ice District your home? Contact Caitlin Heine with Iconic YEG of RE/MAX Real Estate at 587-336-3176 for more details or to schedule a private viewing of Suite 1403 at Ultima Condos.

🔗 View the Virtual Tour & Listing Here

How U.S. Tariffs Are Shaping Edmonton’s Real Estate Market in 2025

In an era of economic uncertainty, global trade tensions, and fluctuating interest rates, the Edmonton real estate market is navigating significant changes. As the U.S. under Donald Trump reintroduces aggressive tariffs on Canadian goods, Alberta’s economy—and by extension, Edmonton’s housing market—is feeling the ripple effects. But what does this mean for homebuyers, sellers, and investors in the city? Let’s break it down.

Understanding the Economic Impact on Edmonton

Alberta’s economy is heavily dependent on exports, particularly oil, gas, agriculture, and manufacturing—sectors now directly impacted by new U.S. trade barriers. The latest tariff measures from the Trump administration include a 10% tariff on Canadian crude oil, a combined 39.5% duty on softwood lumber, and 25% tariffs on a broad range of Canadian exports, including key agricultural and manufacturing products.

How This Affects Edmonton:

• Job Market & Wages: Uncertainty in these industries can slow job growth, potentially affecting employment rates and wage stability, especially in oil and gas services, construction, and logistics.

• Cost of Living & Inflation: Tariffs weaken the Canadian dollar, making imported goods more expensive. Edmonton consumers could see higher costs for essentials like groceries, fuel, and home goods.

• Government Response: The federal government has signaled countermeasures, but retaliation risks escalating tensions, adding further uncertainty.

Despite these headwinds, Edmonton’s real estate market remains resilient. Here’s why.

How Tariffs Impact Edmonton’s Real Estate Market

1. A Seller’s Market Persists, But With Caveats

The latest data shows that Edmonton home prices have risen 10% year-over-year, with detached home prices climbing over 16%. Despite economic uncertainty, low housing supply and continued migration to Alberta have kept demand strong. However, sellers should be aware that:

• Interest rates are falling as the Bank of Canada cuts rates to stimulate the economy.

• Foreign buyers remain restricted, as Canada has extended the foreign buyer ban until 2027.

• Economic uncertainty could slow demand later in 2025, so pricing strategy is crucial.

2. Interest Rates Are Easing—A Positive for Buyers

Mortgage rates, which peaked in 2023, are now down by over 1% from their highs. The Bank of Canada has cut its overnight rate to 3%, making homeownership more accessible. Buyers who were previously priced out due to high borrowing costs are re-entering the market, particularly for homes priced between $350K and $500K.

Advice for Buyers and Sellers in Edmonton

For Buyers:

• Lock in your mortgage rate early. Rate holds can protect you if the market shifts.

• Be prepared for competition. Edmonton is still a seller’s market, so well-priced homes move fast.

• Consider condos and townhomes. These segments are seeing slower price growth, offering potential deals.

• Look at new builds. Developers are offering incentives to attract buyers in a high-demand market.

For Sellers:

• Price competitively. The market remains strong, but buyers are well-informed.

• Stage your home. Well-presented homes are selling quickly in tight inventory conditions.

• Work with a trusted REALTOR®. An expert pricing strategy and marketing approach can maximize your sale.

• Act sooner rather than later. If economic conditions shift, demand may cool later in 2025.

Looking Ahead: What to Watch in 2025

1. More Bank of Canada Rate Cuts?

Experts predict at least one more rate cut by mid-2025, further boosting affordability for buyers.

2. Economic Slowdowns and Government Stimulus

If tariffs continue to weigh on Alberta’s economy, expect government intervention, such as tax breaks or new incentives for homebuyers.

3. Inventory Levels & Housing Supply

New construction is ramping up, but demand is outpacing supply. This trend will dictate future price movements.

Final Thoughts

While economic uncertainty looms, Edmonton’s real estate market remains strong—for now. Whether you’re buying, selling, or investing, staying informed and working with a knowledgeable real estate team is key.

For personalized guidance on navigating the market in 2025, reach out to Iconic YEG | RE/MAX Real Estate today.

📞 Caitlin Heine
caitlin@iconicyeg.com | 587-336-3176

Stay ahead of the market—let’s make your real estate goals a reality.