SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


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Succeeding in Edmonton’s Competitive Real Estate Market: The ICONIC YEG Buyer Approach 2024

Navigating a bustling real estate market is more akin to a strategic game than a straightforward transaction. As a buyer, you're not merely selecting a house—you’re vying for the prize against numerous other players with just as fervent aspirations. In these dynamic times, the value of a seasoned real estate agent cannot be overstated.

Enter: ICONIC YEG, a beacon for those looking to emerge victorious in Edmonton's bustling real estate arena. Here, we delve into the winning tactics that have been fine-tuned to secure that dream home, even amidst a market that skews in favor of the seller.

The year 2024 is showing early signs of high competition in Edmonton's real estate, with dwindling inventory and escalating prices. This means that for prospective buyers, the climb to achieving real estate objectives is steeper than ever. In this article, we'll explore exclusive strategies that can turn the tide in your favor, and how a distinguished real estate agent like Caitlin Heine, the driving force behind ICONIC YEG, becomes your invaluable ally in this quest.

The Power of a Seasoned Real Estate Agent

In a scene where the seller dictates terms, having a proficient real estate agent on your team is akin to wielding a talisman. They navigate the nuances of a complex market with an expertise honed through real-time experiences that a casual buyer might lack. An agent like Caitlin Heine is more than a representative; she’s a strategic partner, a confidant, and a knowledgeable advisor rolled into one.

Caitlin, with her finger on the pulse of Edmonton's real estate market, brings a pivotal advantage to the table. Her network, market insight, and negotiation prowess are the combination needed to edge past the competition. The data-driven advice she doles out is not just about sealing the deal—it's about ensuring the deal is the right one, equipped to withstand market fluctuations.

Have a Firm Pre-approval

Before anything else, it's crucial to secure a solid pre-approval from your mortgage broker or bank. A firm pre-approval holds more weight than a pre-qualification. As a buyer, you might not always distinguish between the two. Hence, having your trusted real estate expert review your pre-approval for accuracy is vital to kickstart the process.

Make Your Offer As Clean As Possible

Clean offers—those without any contingencies like the sale of another property or financial constraints—emerge as favorites in a seller’s market. Caitlin advocates for offer cleanliness, eliminating any factors that might cause the seller to look elsewhere. This not only expedites the process but also signifies to the seller that you’re a serious contender.

Avoid Asking For Personal Property

Be business-like in your approach and focus on the essential property. Requests for personal items, no matter how sentimental or alluring, can cloud the clarity of your offer. In a market where clarity is currency, every bit of focus counts.

Be Prepared to Offer Above Asking Price

Edmonton’s market demands bold moves. While you need not stretch your budget to extremes, offering slightly above the asking price as a mark of your earnest interest is a strategy often found effective. It could be the clincher in a close contest, and in reality, it doesn’t necessarily translate to a significant financial commitment.

Put Down A Stronger Earnest Money Deposit

Your earnest money deposit is a validating token. By offering a more substantial amount, you reaffirm the sincerity of your interest and your capability as a buyer. It’s a small gesture that resonates loudly with sellers.

Personalized Attention; Focused Strategy

The ICONIC YEG approach is a fusion of personalized service and focused strategy. Caitlin restricts her client base, not to limit her business but to enhance it. For each client, she crafts a bespoke action plan that harmonizes strategic market insights with local telltales, ensuring that every move is calculated and nuanced. This attention to detail is what sets her— and ICONIC YEG— apart in an industry that often favors high volume over high touch.

In the Face of Competition: Staying the Course

A seller's market can be daunting, discouraging even. Caitlin advises clients not to fixate on a single property. Instead, focus on the broader horizon. More often than not, a second choice can turn out to be an even better fit. She reassures buyers that deals fall through all the time, leaving opportunities for those with perseverance and the right guidance.

The ICONIC YEG Edge

Succeeding in Edmonton's competitive real estate market is about more than just luck. It's about informed strategies, personalized support, and a steadfast approach. Iconic YEG Real Estate and its leading figure, Caitlin Heine, illustrate how aligning with an exceptional real estate agent can tip the scales in your favor, ensuring that you not only survive but thrive in the bustling Edmonton real estate market.

The battle may be intense, but with the right champion by your side, home can indeed be where the heart— and the strategic investment— wins. From securing viewings to crafting compelling offers, ICONIC YEG stands as a paradigm for excellence and dedication in the ever-active game of real estate acquisition.

In a market that seems to favor the few, ICONIC YEG redefines what it means to assist the many. It's more than just real estate—it's a legacy, a story, and an experience that transcends the ordinary, equating every interaction to 'pure magic'. So, are you ready to make your mark in 2024's Edmonton real estate resurgence? The ICONIC YEG journey awaits.

For More Information, Check out ICONIC YEG’s Buyers Guide:

Buyer Guide

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Exploring the Benefits of an Assumable Mortgage

In the heart of Crestwood, Edmonton, a unique property at 14810 98 Avenue comes with an offer that could change the game for home hunters. Tucked away in one of Edmonton's most sought-after neighborhoods, this home not only boasts classic charm and modern amenities but also offers a financial perk that savvy buyers could only dream of—an assumable mortgage at a jaw-dropping rate.

For prospective homeowners, real estate market nuances can be the difference between a dream home and an unattainable one. This assumable mortgage presents a rare opportunity, allowing buyers to secure a property with a mortgage rate of 2.74% on until March 2027, well below the current average market rates. Let's dive into what an assumable mortgage is, why it's a golden find for buyers, and how it could transform your home buying experience in Edmonton.

What is an Assumable Mortgage?

An assumable mortgage allows a buyer to take over the seller's existing mortgage. This means the buyer assumes all the mortgage terms, principal balance, interest rate, repayment period, current monthly payment, and even the remaining time left on the seller's mortgage term. It's essential to note that not all mortgages are assumable, and those that are will need to meet certain criteria set by the lender and mortgage type.

The process is relatively straightforward, with the new buyer applying for credit with the lender to see if they qualify for the assumption. If approved, the seller is removed from the original mortgage, and the buyer assumes full responsibility with the same terms and conditions agreed upon when the seller first obtained the mortgage.

Advantages for Homebuyers

An assumable mortgage presents several tangible advantages for homebuyers, which include:

Lower Interest Rates

The most compelling benefit of an assumable mortgage is inheriting a mortgage with a lower interest rate than the current market average. This feature is especially attractive in times when interest rates are high, as it can lead to significant long-term savings on interest payments, reducing the overall cost of the home.

Potential Monthly Savings

By securing a lower interest rate, buyers can experience considerable monthly savings. In the case of 14810 98 Avenue, the 2.74% interest rate on the balance can translate into monthly savings of approximately $700. Over the course of a year, these savings add up to around $9,000, offering a substantial financial advantage.

BOOK VIEWING OF 14810 98 AVENUE NOW

Transferable Benefits

Assumable mortgages can also come with transferrable benefits, such as the option to carry forward mortgage insurance or title insurance, saving the buyer additional costs and time.

14810 98 Avenue in Crestwood, Edmonton

14810 98 Avenue stands as a prime example of the value an assumable mortgage can bring to a home purchase. This charming property offers a blend of spacious living, a vibrant community, and a mortgage rate that's truly a standout feature.

With a principal balance of approximately $373,565.51, buyers of this home could enjoy the remaining term of the mortgage with an interest rate unfathomably lower than the current market standard. This rare opportunity demonstrates how an assumable mortgage can make homeownership more affordable and less stressful.

Potential Savings Calculation

For those looking to make this house their home, the substantial savings are not just a number on a page. Calculating the potential monthly savings, considering the current balance and interest rate, suggests a monthly repayment that is nearly $700 less than a typical mortgage at the current market rate. Over a year, a buyer is set to save almost $9000 that's a significant difference in the family's financial landscape.

A Secure Financial Path to Homeownership

An assumable mortgage is not just a niche offering in real estate; it’s a valuable financial tool. With the potential for long-term savings, stress-free approval processes, and a suite of transferable benefits, it could be the key to unlocking the door of your next home. Whether you're a first-time buyer or a seasoned investor, an assumable mortgage is a sign of changing tides in the housing market, and Crestwood's 14810 98 Avenue is at the forefront of this wave.

CONTACT CAITLIN FOR MORE INFORMATION

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 31, 2026 at 03:30 PM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.