The Powerhouse Behind Purpose-Built Rentals

Meet Your Results-Driven Iconic Team

Caitlin Jane Heine


Caitlin Heine, renowned for her dynamic drive and innovative touch, has consistently raised the bar throughout her illustrious career. With a strategic entry into the automotive industry, Caitlin quickly ascended the ranks at Enterprise Holdings, earning a reputation for her swift promotions and the ability to catalyze positive business growth. She was a pivotal figure in the creation of Enterprise's first Canadian Commercial Truck division, which impressively became the company's most profitable division in 2011, worldwide - just a year after its inauguration.

Acknowledging her invaluable skills and influence, the Driving Force Group of Companies engaged Caitlin to spearhead their expansion beyond traditional markets and to prevent competition within the same arena. Incredibly, she accomplished the formidable task of deploying 500 new units on the road in BC within a mere two-year span, cementing Driving Force as a formidable entity in the Lower Mainland. Her success story continued in Terrace BC and numerous new markets, significantly contributing to Driving Force's national triumph. 

Known for her unique ability to boost new business revenue, Caitlin has successfully launched and elevated numerous companies in a variety of markets, all while maintaining a diverse national clientele. After a rewarding nine-year journey in the auto industry, she decided it was time for a switch, setting her sights on revolutionizing the real estate industry starting from her hometown, Edmonton, Alberta. 

Harnessing her experience in fostering growth and momentum, Caitlin embarked on a journey to master the Edmonton Real Estate Market. Since 2017, she has successfully brokered over $35,000,000 in transactions, selling more than 230 homes and aiding numerous clients in their real estate aspirations. Always keen to evolve and grow, Caitlin founded a unique business where she could marry her rental experience with real estate, with Iconic Purpose Inc, a company specializing in Project Marketing, Sales and Leasing.

Get Started!

Embark on a journey toward property greatness. Our iconic team is ready to propel your purpose-built rentals to new heights.

Michael van Butselaar

Director of Operations

Starting his career in high end renovations and property investment, he offers a unique understanding of building systems and construction. Michael fosters his creative insights and sourcing optimal solutions for all parties involved. His knowledge also provides valuable advice to potential home-seekers regarding what to look for in a home and what can be done to increase its overall value. On larger scale projects, his construction knowledge aids in building out marketing materials that highlight the unique attributes of a specific build and his attention to detail drives a lot of our internal operations.

Transform your real estate aspirations into lucrative realities with a team that embodies experience, enthusiasm, and excellence.

[member name here]
Dmytro Lavryshyn
Information Technology Business Analyst
[member name here]
Olena Dziuba
Leasing and Property Coordinator
[member name here]
Ludovic Aubertin
Leasing Manager
Copyright 2024 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.