Accelerate Your Lease-Up Times with Iconic's Expert Strategies

Defining Tomorrow's Standards with Today's Innovation

At Iconic Purpose Inc., our expertise extends far beyond conventional real estate - we are pioneers in Purpose Built Rental and champions of Accelerated Lease Up. We've taken our passion for real estate and shaped it into a mission for excellence and constant innovation. But, we don’t just want to be the largest; we aspire to be the very best. Join us in our journey towards redefining the standards of the real estate industry.

Specialized Knowledge in Edmonton's Market

Tailored strategies that comprehend the Edmonton market landscape paired with insightful analyses set the stage for your property's success. Each project is more than a building; it's an opportunity to shape how people live and engage with their environment.

Lease-Up Services That Redefine Excellence

Our distinctive approach to leasing integrates:

  • Exact Market Research: Unveiling the nuances of demographics and competitive dynamics empowering our clients.
  • Evolutionary Branding Strategies: Elevating your property above the crowd.
  • Effective Lease-Up Services: Warping standard timeframes and maximizing occupancy levels.
  • Technologically Advanced Operations: From virtual tour to lease signing, ensuring a seamless experience.


With Iconic's focus on preparation, their partners have been able to maximize the value of marketing budgets, efficiently target their ideal demographic, and mitigate long term risk of their projects.


The secret is actually all in the basics, which should never be taken for granted. Iconic has curated an efficient and effective system to manage every detail with a focus on impact and high volume sales.


Every project deserves a unique approach, and we love to experiment in the realm of difference. If what has always been done is not working - why don’t we try something different? Be Bold Always.

"What If?" – Our Innovation Mantra

We dwell in a world of possibilities, constantly exploring innovative "What if?" questions to challenge the status quo and lead industry innovation. Our tenants are our compass, guiding all strategic decisions towards community creation and satisfaction.

A Symphony of Success – Case Studies

Read the tales of our some of our signature triumphs

Case Study

Hampton Gardens

194 Unit Purpose Built Rental

Navigating the twists and turns of openings during a pandemic with a roadmap to 100% occupancy in record time.

Case Study

121 West

395 Unit Purpose Built Rental

Cultivating community in the heart of Edmonton’s iconic Brewery District, achieving a remarkable 100% lease-up rate in the bustling central hub.

Join the Icons of Real Estate Innovation

Are you a real estate developer, property manager, or investor looking for a revolutionary path to property prosperity? It’s time to turn the page and draft a new chapter with Iconic Purpose Inc.


Proven Results


If there was only one word I could use in describing Caitlin, it would be relentless. I have yet to meet another person in my 20 + year career as passionate about succeeding than her. She dares to dream big, and has the skill and capability to execute large, audacious projects. 

There is no fail with this woman, only win. 

Kelsey Phillips
Director US Operations, Driving Force

Iconic’s ability to see the big picture was truly remarkable - not always the case when working with other brokerages or leasing teams. Not only did they focus on leasing, they Developed a full-scope strategy and carried that plan through to completion to deliver excellent results. The team excelled at organization, lease approvals and paperwork. I was always in the know of what is going on, and had access to information in real time.

Aaron Kroll
Elm Developments, Hampton Gardens

The leasing and marketing plan execution exceeded our expectations. The team offered professional-grade pre-leasing strategy consultation, customer service, and lease processing service. The Iconic leasing team seamlessly combines the strengths of each team member and cooperatively delivered a highly successful strategy tailor fitted to our project.

Elm Developments
Hampton Gardens

Technology management is where this team excels. The team build us a fully custom website which was the marketing centrepiece to showcase our project. They seamlessly integrated and managed our leasing inventory management platform into the site, as well as completed the set up and ongoing management of all of the project's social media accounts. The experience working with them truly felt like we were working with a one stop shop.


Open House. Open House on Sunday, June 2, 2024 11:00AM - 2:00PM

Posted by Caitlin Heine on May 31, 2024

Please visit our Open House at 457 1 AVE N in Rural Parkland County. See details here Open House on Sunday, ...

NEW LISTING: 457 1 AVE N in Rural Parkland County

Posted by Caitlin Heine on May 10, 2024

I have listed a new property at 457 1 AVE N in Rural Parkland County. See details here Nestled against ...

Innovative Strategies

Your vision, our mission.

  • Maximize ROI, Minimize Risk: Our team of experts will provide optimal results for your real estate project.

  • Expert Project & Market Analysis: Benefit from our extensive industry knowledge and unique insights. Let us help you stay ahead.

  • Profit-Driven Pricing Strategies: Achieve maximum profits with our market-led pricing strategies tailored to your project.

  • Automated Lead Management: Our fully automated system ensures continuous attention to all prospects, maximizing your lead potential.

  • Comprehensive Risk Management: We vet all prospective tenants for credit, criminal, and personality traits, minimizing your risk.
Selling resources

Our Unique Approach

We understand that every project is unique and requires a tailored approach. That's why we offer services such as lead automation, risk management, promotion and marketing, and more. We ensure that all prospects receive timely and relevant follow-up communication, thanks to our innovative ICONIT software.

Achieve Your Project Goals

Trust us to provide you with leading-edge market research and advisory services. Whether you're a developer, builder, or investor, our services will enhance your understanding of market behavior and mitigate risk. Let us help you achieve your real estate goals with our proven track record of success.

Optimize Your Strategy

Our experienced creative team can overhaul or complement your brand to craft an effective marketing strategy. By understanding consumer behavior, we maximize sales traffic and leads, helping you make efficient use of your budget.

Maximize Your Investments

Our team consists of real estate professionals, lease agents, and data analysts with extensive experience in both residential and commercial developments. We provide in-depth market analysis, devise effective marketing strategies, and ensure successful execution. Our goal is to maximize your return on investment while minimizing risk.

Buyer's Tips

Transform your Project Expectations

Iconic Difference

Seller's Tips

Explore our tips for property owners

Tenant Engagement

The Highest Priority

Customer Loyalty

At Iconic YEG, customer retention is not just a strategy; it's the cornerstone of our business ethos. We understand that attracting new customers is only half the battle; the real challenge lies in keeping them engaged and satisfied, ultimately transforming them into loyal patrons.

Why Do Customers Leave?

There are myriad reasons why customers might choose to part ways with a business. At times, it's a case of mismatched expectations; in other instances, it may be a result of inadequate service or product quality. Often, customers leave when they feel their needs are not being met or when they perceive that a competitor offers a better value proposition.

How Do We Retain Our Customers?

At Iconic YEG, we employ a multi-pronged approach to customer retention. 

Listening to Our Customers

We believe that each customer has a unique story to tell. Therefore, we invest in feedback mechanisms to understand their experiences, expectations, and grievances. It's not just about hearing; it's about active listening and acting upon what we learn.

Delivering Quality

Product and service quality are non-negotiable at Iconic YEG. We work diligently to ensure that our offerings meet or exceed customer expectations. Our focus on quality is unrelenting, and we continually strive to elevate this aspect of our business. 

Building Relationships

For us, our customers are not just a sales figure. We strive to build meaningful relationships that mature over time, based on trust and mutual respect. We treat our customers as integral members of our business family. 

Continual Improvement

We pride ourselves on being a learning organization. We continuously monitor our performance, identify areas for improvement, and implement action plans. This approach allows us to adapt and evolve based on our customers' changing needs. 

Customer retention is a continual journey, not a one-time event. At Iconic YEG, we are committed to making this journey rewarding for our customers, ensuring they remain with us for the long haul. We believe in growing together, learning from each other, and building a relationship that lasts.

How Can we Help With Your Project?

We look forward to hearing from you!

The ICONIC approach is all about revolutionizing your leasing experience. We merge personalized service, advanced technology, social media engagement, transparency, and continuous improvement to streamline your leasing journey. Discover the ICONIC difference today and enjoy a higher occupancy rate, happier living experiences, and increased revenue. Experience leasing like never before!

Selling Form

Copyright 2024 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.