Hampton Gardens Case Study: A Landmark Lease-Up Achievement

Welcome to the remarkable success story of Hampton Gardens, a stunning 189-unit purpose-built rental community that defied global challenges to set a new standard in property leasing.

Rising Above Adversity

The Hampton Gardens Experience

In the throes of the global pandemic, Hampton Gardens not only persevered but thrived—achieving a full lease-up in just 7 months, shattering the typical 18-month expectation. This is the story of innovation, resilience, and the enduring appeal of strategically located, high-quality rentals in Edmonton.

The Challenge

Hampton Gardens

When COVID-19 altered the deep roots of everyday life, property developers were pressed to pivot dramatically. The key was to maintain leasing momentum while adapting to new health guidelines and shifting tenant expectations.

The Solution

Iconic Purpose Inc. rose to the occasion with an adaptive marketing approach geared toward personal safety and a customer-centric experience. Private showings replaced traditional open houses, and an expert grasp of local market dynamics ensured tenants were well-informed and engaged.

The Outcome

Hampton Gardens quickly became a coveted location in Edmonton, culminating in a total lease-out significantly ahead of industry norms. Property Investors and Real Estate Developers, this is your opportunity to explore the key strategies that made this possible.

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Truly Remarkable

Iconic’s ability to see the big picture was truly remarkable - not always the case when working with other brokerages or leasing teams. Not only did they focus on leasing, they Developed a full-scope strategy and carried that plan through to completion to deliver excellent results. The team excelled at organization, lease approvals and paperwork. I was always in the know of what is going on, and had access to information in real time.

Elm Developments
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Seamlessly Integrated

Technology management is where this team excels. The team build us a fully custom website which was the marketing centrepiece to showcase our project. They seamlessly integrated and managed our leasing inventory management platform into the site, as well as completed the set up and ongoing management of all of the project's social media accounts. The experience working with them truly felt like we were working with a one stop shop.

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Its Uncommon

“It’s uncommon for buildings to fill this quickly, especially without incentives. The fact that they were able to outperform the average occupancy time frame by 50% indicates that the units were priced appropriately, and the rent was kept consistent during the leasing process.”

Urban Analytics
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Exceeded our Expectations

The leasing and marketing plan execution exceeded our expectations. The team offered professional-grade pre-leasing strategy consultation, customer service, and lease processing service. The Iconic leasing team seamlessly combines the strengths of each team member and cooperatively delivered a highly successful strategy tailor fitted to our project.

Aaron Kroll

Change the Narrative

Hampton Gardens stands as a beacon for what can be achieved with strategic foresight and local expertise.

Rapid Lease-up

A rapid lease-up period during unforeseen global circumstances, demonstrating strength and agility.


The ability to remain appealing to prospective tenants amidst a tumultuous market.


Exceptional organization and communication, creating an unparalleled client experience.


Successful marketing strategies with consistently priced units free from the need for incentivization.

Ready to replicate this success in your project?

Together, let’s shape the future of real estate development!

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