In Laurier Heights

We needed two buyers competing for two different reasons. The developer who saw what the 13,000sqft lot could become. And the family who walked through the front door, looked around and thought: I want to live here. Our job was to make sure both saw the opportunity. More ways to see value means more potential buyers. More buyers create competition. And competition is where the market reveals what a property is truly worth.

A 1963 home can be presented in very different ways. Empty it completely, photograph the rooms and emphasize the lot dimensions, and buyers may begin looking at it primarily as land. Instead, we staged the property.  The presentation helped buyers understand how the spaces could function today without taking away the elements that made the house distinctive in the first place. The goal was never to make 1963 look like 2026. The goal was to show buyers why the best parts of 1963 were worth keeping.

MLS is incredibly important. But MLS is a database. It gives buyers bedrooms, bathrooms, measurements, photographs, property details and remarks. So we built 7711 its own property website where we we could meaningfully tell the story of what made this home so special. We provided photography, floor plans, virtual-tour access and detailed information about East Laurier Heights and the surrounding river valley. We wrote blogs and did social campaigns. 

At this price point, buyers aren't simply choosing a house. They're choosing where they want to live. They are choosing how the want to live. So East Laurier Heights needed to be part of the story.  That neighbourhood content also gave buyers who weren't intimately familiar with Laurier Heights an opportunity to understand why the location commands attention. The house, the land and the neighbourhood were all part of the same value proposition.