SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


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Life at 457 1 Ave, Seba Beach

Some homes offer shelter. Others offer escape. But a rare few—like 457 1 Avenue in Seba Beach—offer something deeper: a feeling. A rhythm of life that moves slower, breathes easier, and brings you back to what really matters.

Tucked against the sparkling shoreline of Lake Wabamun, this all-season waterfront home isn’t just a place to live—it’s a chance to live differently.

Lake Life, 365 Days a Year

Only 45 minutes from Edmonton, Seba Beach is the kind of community that feels like a well-kept secret. Quiet. Friendly. Surrounded by nature. And this home sits in one of its most coveted spots—directly on the water.

In summer, your days begin with sunrise coffees in the sunroom as loons call in the distance. Afternoons are for paddleboarding, boating, or long lazy floats with nothing but sky above. Evenings? They’re best spent around the custom fire pit, watching the sky turn shades of pink, orange, and deep blue.

And when winter arrives, you’re not packing up and leaving. You’re grabbing your skates, drilling a hole for ice fishing, soaking in the hot tub, or curling up with a book while snow falls softly outside the oversized living room windows. This isn’t a seasonal escape—it’s a year-round lifestyle.

Designed for Real Living

Inside, you’ll find 1,044 square feet that live far larger thanks to the vaulted ceilings, natural light, and a layout designed to bring the outdoors in. The living room frames panoramic lake views, offering a front-row seat to every sunset and storm. The modern kitchen flows seamlessly to the heated deck—complete with a gas hookup, electric awning, and mounted hood fan, making it perfect for outdoor dining no matter the season.

With three spacious bedrooms, in-home laundry, and over $90K in thoughtful upgrades, this home delivers on both form and function. The finishes are sleek, yet warm. The vibe is upscale, without ever trying too hard.

Notable updates include:

  • Air Conditioning

  • Water Filtration System

  • New Hot Water Tank

  • Modern Flooring

  • Hardy Board Siding

  • Newer Shingles

This isn’t a flip. It’s a home that’s been loved—and it shows.

Location, Elevated

Seba Beach has long been a favourite for Edmontonians looking for a true retreat—close enough for quick escapes, yet far enough to leave the noise behind. At 457 1 Ave, you’re also minutes from the Pineridge Golf Course, walking trails, and everything this charming community has to offer.

Here, you’re not just buying a home. You’re buying into a lifestyle of morning swims, lake view hot tub, evening bonfires, stargazing, neighbourly waves, and that elusive quiet so many people are searching for. It’s the kind of place you build a tradition around. The kind of place you never want to leave.

Your Invitation to Something Iconic

This is more than real estate. It’s your chance to reconnect—with nature, with loved ones, with yourself. Homes like this don’t come along often. And when they do, they don’t last long.

So if you’ve been waiting for a sign to start your next chapter, this is it.

📍 457 1 Ave, Seba Beach
📞 For showings, contact Caitlin Heine at 587-336-3176

More Information

Welcome to lake life. Welcome home.

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Hang It Like You Mean It: The Prep Work That Sells Your Edmonton Home for More

You know that feeling when you walk into someone’s home and something just feels off, but you can’t quite place it? I’ll tell you what it often is: artwork hung way too high.
And I would know — I’ve walked through hundreds, if not thousands, of homes in Edmonton with buyers. I’ve seen firsthand what makes them pause, what makes them cringe, and what makes them fall in love.

At Iconic YEG, we don’t just put a sign on your lawn and hope for the best. We fine-tune every detail that makes your property irresistible — in photos and in person. Whether you're prepping for your first showing or getting ready for real estate photos, here's what Edmonton homeowners need to know to stand out in this market — and get top dollar.

1. First Impressions Happen Fast — Nail the Entry

After curb appeal, the moment your front door opens is everything.
Edmonton buyers decide — instantly — how they feel about your home. And that gut reaction? It sticks. Even if the rest of the house is beautiful, it won’t matter if the entry feels cluttered, dim, or underwhelming.

I’ve seen it too many times: if the first room, first sightline, and first feeling don’t land well, buyers mentally check out — even if the kitchen is stunning.

What they see when they step inside — the lighting, the windows, the styling — sets the tone. If you want forgiveness for future imperfections, this is where you earn it.

Pro tips:

  • Keep the entryway wide open and clutter-free

  • Style with a mirror or art (at the right height!) to add impact

  • Make sure the first sightline includes natural light or a thoughtfully styled focal point

  • Don’t block windows or crowd furniture near the entrance

  • If you have pets, make their gear invisible for showings

2. Let’s Talk About That Art. Yes, That One.

Too many Edmonton homeowners hang art as if they’re trying to impress a giraffe.
The ideal height? Center of the piece should sit at about 57–60 inches from the floor — that’s standard eye level. If your ceilings are sky-high, resist the urge to go vertical. The art needs to connect with the furniture, not float above it like a confused balloon.

Poorly placed art does more than bug people like me. It throws off sightlines, looks awkward in listing photos, and creates a subtle sense of disconnection. In a competitive market, that’s enough to make buyers swipe past your listing.

Pro tip: In staging, art should complement, not dominate. Group smaller pieces in a gallery layout, and keep larger pieces centered above furniture — ideally no wider than two-thirds the width of what’s beneath it.

3. Less Stuff, More Space

Buyers aren’t just buying your Edmonton home — they’re buying their dream version of life in that space.
If every surface is stacked with memories, knickknacks, and paperwork, it’s hard for them to picture themselves there.

Clear the clutter.
Edit aggressively. Then edit again.
Think of it like a pre-move detox: your future self will thank you, and your buyer will fall in love faster.

4. Light It Right — Yes, Even the Bulbs

Lighting isn’t just “on or off.”
The type of light matters. Harsh white light makes rooms feel cold and clinical, while overly yellow light can feel dated.

The sweet spot for Edmonton homes?
3000K “soft white” LED bulbs. They create a warm, clean glow that looks great in person and in photos. Replace every bulb with consistent temperature lighting across the home. Mismatched bulbs = mismatched vibes.

And always:

  • Turn on every light before showings

  • Open every blind (Edmonton light is GOLDEN when you use it right)

  • Replace dated or dusty fixtures if budget allows

5. Know Your Edmonton Buyer

Every home has a story — and a likely audience.
Are you in Oliver or Strathcona? You’re probably attracting professionals or investors. Selling in Windermere or Secord? Think growing families.

Prep your home to speak directly to your most likely buyer.
Stage a home office. Create a cozy reading nook. Add just enough personality that they can imagine living — and thriving — there.

And yes, create Instagram-worthy spaces.
Buyers scroll listings the way people scroll social media. You want them to stop, gasp a little, and send it to their agent or partner saying, “Look at this one!”

6. The Nose Knows

Scent is one of the fastest ways to lose a buyer. Pet smells, strong air fresheners, and last night’s garlic dinner are major turnoffs.

Aim for a neutral, clean scent. Fresh air is best, with maybe a subtle note of citrus or vanilla. Avoid candles or plugins that overpower. It should smell like home, not a cover-up.

7. Fix What’s Broken (Yes, Even That)

That wobbly doorknob, the squeaky closet door, the chipped baseboard — you may not notice them anymore, but buyers do.
And every little flaw creates a tiny question in their mind: If they didn’t fix that… what else didn’t they fix?

Repair before you list. Edmonton buyers are savvy, and a small investment now saves you thousands in negotiations later.

8. Street-Level Curb Appeal

Your home’s first impression happens before they ever step inside.
Tidy up the yard. Shovel the walks (hello, YEG winters). Power wash the steps. Paint your front door. Add planters in the spring and fall. Keep it simple, but intentional.

Think: "If a stranger drove by right now, would they want to see inside?"

9. Think Photos First — But Prep with Purpose

Online photos are your home’s digital handshake.
If it doesn’t look great on a screen, you’ve lost the buyer before they’ve even booked a showing.

Before photos:

  • No garbage bins in sight

  • No toilet seats up

  • No cords or clutter

  • Lights on, blinds open

  • Everything styled but minimal

At Iconic YEG, we don’t just show up with a camera. We help you tell a visual story that resonates with your Edmonton buyer.

10. Why White Bedding Works Wonders

If there’s one simple swap that can instantly elevate a bedroom, it’s white bedding.

It’s clean. It’s fresh. It photographs beautifully. And it creates the feeling of a hotel — calm, luxurious, and move-in ready.
Dark, patterned, or mismatched bedding can make a space feel busy or dated, even if everything else is right.

For Edmonton sellers, this is a no-brainer.
We deal with long winters and low natural light, so you want to reflect every ounce of brightness you can. White bedding does that, while also making the space feel bigger, lighter, and emotionally neutral.

Pro tip: Add one or two neutral accent pillows or a soft throw for texture — but keep it simple. You want the buyer thinking, “I want to sleep here tonight,” not “Whose duvet is this?”


Final Word: Preparation Isn’t Optional — It’s Everything

Staging isn’t just about aesthetics. It’s about emotion.
When buyers walk through your home, you want them to feel: calm, inspired, like this is the one.

That doesn’t happen by accident. It happens when details are dialed in — from art height to lightbulbs to the scent in the air.
And it happens when you know who you’re trying to attract and speak to them visually — with clarity and style.

I’ve spent my career studying buyer behavior in Edmonton. If it feels like I’m nitpicking, it’s because I’ve seen these things matter. I’ve watched buyers fall in love because of a warm light and a perfect entry. And I’ve watched them walk out because of a weird smell or crooked art.

Preparation matters more than anything else.
If you rush this step or skip it entirely, you are leaving days on the market and thousands of dollars on the table.
So slow down. Do it right. Create spaces worth falling in love with — and sharing.

Thinking of selling your Edmonton home?
Whether you need help decluttering, restyling, or re-hanging that Monet — we’ve got you.

Let’s make your home the one they can’t stop thinking about.

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 27, 2026 at 05:15 AM (UTC).
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