SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


RSS

Just Listed Inside Edmonton’s Hecla Block: 203, 10141 95 Street

There’s a building at the corner of 95 Street and 101A Avenue that has outlasted everything: booms, busts, a fire, decades of neglect, and the constant pressure of redevelopment.

Built in 1914. Condemned in the 1990s. Gutted by fire. And still, it stood.

Four walls of red brick that refused to come down.

That building is the Hecla Block — one of the most recognizable heritage loft buildings in Edmonton.

View the available Hecla Block loft for sale


Edmonton Has a Loft Problem (and It’s Not What You Think)

Search “lofts for sale in Edmonton” and you’ll find options.

Search “lofts for sale in Edmonton” and you’ll find a lot of buildings using that word loosely.

Open-concept layouts in new construction. Exposed ductwork designed to look industrial. Tall ceilings over freshly poured concrete.

They’re fine.

But they’re not lofts.

They’re loft-adjacent — built to evoke a feeling that actually comes from somewhere real.

True loft living has a specific origin: buildings that existed before you. Industrial or early residential spaces repurposed over time, where the structure itself becomes the design.

The Hecla Block is the real version.

Built as Edmonton was still defining itself, this pre-WWI apartment building has survived long enough to become something else entirely. The brick is original. The bones are over a century old. The exposed walls inside each unit aren’t a design decision — they are the building.

There are only 14 units.

There will only ever be 14 units.

And currently, one of them is for sale.

View 203 in Hecla Lofts


Let’s Talk About Location

This is Boyle Street—one of Edmonton’s oldest and most layered neighbourhoods.

Mapped in 1892, this is where the city actually began to take shape. The streets, the scale, the buildings—they weren’t manufactured later. They’ve evolved, adapted, and held onto something most neighbourhoods have already lost: character.

If you’ve spent time in places like East Vancouver, you’ll recognize the feeling. Not polished. Not overly curated. But real. Lived-in. Changing in a way that signals momentum.

And that momentum is already underway.

The Quarters redevelopment is actively reshaping the east edge of downtown. Chinatown is seeing renewed cultural and commercial energy. City-led infrastructure upgrades are rebuilding the streets, sidewalks, and lighting through 2026. The Arts District—Winspear, the Art Gallery, the Royal Alberta Museum—is a short walk away. Downtown is minutes, without feeling like you’re in the middle of it.

And then there’s what sits just below it.

Within ten minutes on foot, you’re in the North Saskatchewan River valley — the largest urban parkland in North America, 48 kilometres of connected trails, parks, and green space that Edmonton somehow managed to protect from development.

Louise McKinney Riverfront Park is right there. Dawson Park—with its off-leash trails, fire pits, hoodoo views, and boat launch—is minutes away. The Muttart Conservatory’s glass pyramids catch the morning light across the water.

If you ride a bike, you can be deep in the valley and feel genuinely removed from the city within minutes of leaving your front door.

On weekends, Little Brick Café in Riverdale is a short walk down the hill. It’s one of those places people return to—good coffee, seasonal menu, a patio that fills up quickly when the weather turns.

The LRT runs nearby. Downtown is minutes by bike or car. The Italian Centre on 95A Street is close enough to function as your actual grocery store.

This is the kind of urban access people pay a premium for in other cities.

In Edmonton, it still exists—just not everywhere.


The Loft

This is a southwest-facing one-bedroom, one-bathroom corner unit.

Natural light moves through the space from morning into evening, carried by oversized south and west-facing windows. Exposed brick lines every wall, and the ceiling height gives the unit a sense of volume that isn’t common in newer construction.

The layout is open, with the kitchen positioned around a concrete island and surrounded by updated cabinetry and modern finishes that sit naturally within the building’s original structure.

The bathroom has been fully renovated, and in-suite laundry is already in place.

It’s a space that doesn’t try to reinterpret loft living. It simply is.

View full photos and listing details


The History of Hecla

The Hecla Block was designed by David Hardie and John Martland—Martland would later become Edmonton’s City Architect.

The materials and details reflect that era: wire-cut red brick, stone lintels, ornamental keystones, and the original “HECLA BLOCK” name set into the façade. Even the foyer tilework remains.

The building was named by its original owner, Icelandic immigrant John Johnson, after Mount Hekla.

After a fire in 1994, only the shell remained. What followed was a full interior reconstruction in the early 2000s, creating open-concept loft layouts inside a preserved 1914 exterior.

That combination—historic structure with modern interior function—is what defines true loft living.


Who This Is For

This isn’t about square footage.

It’s about preference.

The Hecla Block tends to attract people who are looking for something specific—something with texture, history, and a sense of place.

People who want to walk out their door and feel connected to a city, not insulated from it.

People who understand that not everything of value is new.

If you’ve experienced loft living in other cities and wondered where Edmonton’s version is—

This is it.


Caitlin Heine is a REALTOR® with RE/MAX Real Estate and co-founder of Iconic YEG, specializing in Edmonton lofts, heritage properties, and homes with character in central Edmonton.

📧 caitlin@iconicyeg.com
📞 587-336-3176

#203, 10141 95 Street NW | Hecla Block | $299,900

Read

Under $100K in Edmonton: Why This Rundle Heights Condo Is the Smartest Move You'll Make in 2026

Listed at $99,900 · 2 Bedrooms · Top Floor · Fully Renovated · #502D – 2908 116A Ave NW

👉 View Full Listing + Photos: 502D, 2908 116A AVE
👉 Book a Showing Instantly: Contact Ludovic Aubertin

Finding a renovated, move-in ready two-bedroom condo in Edmonton under $100,000 in 2026 shouldn’t exist.

But it does.

And it’s not tucked away in a bad location or buried under compromise—it sits on the edge of one of the city’s most underrated neighbourhoods, steps from a park that rivals some of the best river valley access in Edmonton.

Looking for more affordable options?
👉 Browse all Edmonton condos under $150,000:

View All Condo Under $150K


The Numbers

Before anything else—space, layout, location—this is about the math.

Because this is where it stops being “interesting” and starts being obvious.

The average rent for a two-bedroom apartment in Edmonton is $1,568/month—before utilities, parking, or any control over future increases.

Here’s what ownership looks like:

  • Minimum down payment (5%): $4,995

  • Mortgage (4.04%, 25-year, insured): $518/month

  • Property tax: $64/month

  • Condo fee (includes heat, water, parking): $454/month

Total: ~$1,036/month

That’s about $530/month less than renting.

And instead of paying someone else’s mortgage, you’re paying your own.

👉 Want to see what you qualify for?

Mortgage Calculator


The Home Itself: Top Floor, Five Windows, No Trade-Offs

Unit 502D sits on the top floor of Parkridge Estates—no footsteps above you, no ceiling noise, just quiet.

At 841 sq ft, this is fully renovated space that doesn’t feel like a compromise or a temporary stop.

Five oversized windows run light through the entire unit. It’s bright, open, and comfortable to live in—not a dark corner unit you’re trying to make work.

What’s been done:

  • Fresh paint and new vinyl plank flooring throughout

  • Feature wallpaper that adds contrast and character

  • Open kitchen with dishwasher, fridge, and electric stove

  • Two proper bedrooms sized to fit real furniture

  • Large in-suite storage with room to add a stacked washer/dryer

  • Dedicated parking stall

  • Same-floor shared laundry

  • Rental pool option if your plans change

The condo fee is $453.81/month, covering:

  • Heat, water, and sewer

  • Exterior maintenance

  • Snow removal and landscaping

  • Professional management (Braden Equities Inc.)

  • Reserve fund contributions


Rundle Heights: One of Edmonton’s Most Underrated Neighbourhoods

Rundle Heights is a mature northeast Edmonton community overlooking the North Saskatchewan River Valley. Established in the 1970s, it’s stable, functional, and often overlooked—which is exactly why the value still exists here.

What sets it apart isn’t just the neighbourhood itself. It’s what it sits beside.


Rundle Park

Rundle Park is one of the largest and most versatile parks in Edmonton.

Most people drive across the city to use it. Here, you walk.

Summer:

  • Multi-use trails for walking, running, cycling, and mountain biking

  • Disc golf course

  • Beach volleyball courts

  • Sports fields and baseball diamonds

  • Paddleboat rentals

  • Open green space and picnic areas

Winter:

  • The Rundle Park IceWay — nearly 2 km of maintained skating trails

  • Shinny pond

  • Toboggan hills

  • Warming huts and fire pits

  • On-site skate rentals

Inside the park: the ACT Aquatic and Recreation Centre.

👉 Explore the neighbourhood:

Rundle Park


Daily Living: Simple and Close

Everything you need is within a few minutes:

  • Groceries and shopping — Abbottsfield Mall, Capilano Mall

  • Transit — Routes connecting to downtown + Clareview LRT

  • Road access — Quick access to Anthony Henday

  • Schools — Multiple public and Catholic options

  • Library and recreation — EPL + nearby facilities

  • Golf + river valley — Highlands, Riverside, Strathcona Science Park


Who This Is For

First-time buyers ready to stop renting

If you’ve been renting and waiting for ownership to feel realistic—this is it.
Low entry cost. Lower monthly cost than renting. Clear path into ownership.


Investors looking for cash flow

Rental pool option + strong two-bedroom demand.
At this price point, there’s actual margin.


Anyone priced out of the “starter home” market

Average detached in Rundle Heights: $390,000 (2025)
This: $99,900

Same neighbourhood. Same access. Different entry point.


The Smart Buy

Edmonton is still one of the most affordable major cities in Canada—but even here, renters are spending $18,816/year on housing they don’t own.

This changes that.

With a $4,995 down payment and monthly costs beating rent by over $500, this is one of the few properties where the numbers are clearly in your favour.

Top-floor. Renovated. Well-located.


Schedule a Showing

#502D – 2908 116A Ave NW, Edmonton, AB T5W 4R7
Listed at $99,900

View Property Details

Contact Ludovic Aubertin of ICONIC YEG:

📞 587-982-8304
📧 ludovic@iconicyeg.com

Read

Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 03:30 PM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.