SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


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Iconic Edmonton Companies: ArtHouse Residential

The Iconic team has been long time admirers of ArtHouse Residential and their consistent focus on improving the residential development landscape within Central Edmonton. Whether its a full custom home, a garage suite or a sauna, it seems everything they build is quality and utterly iconic.

ArtHouse Residential is an Edmonton-based custom infill home builder that prioritizes collaboration and efficiency. They strive to challenge the status quo, working with clients to craft personalized sustainable homes without sacrificing lifestyle, space or aesthetics - all while helping them save money on their monthly mortgage. With a focus building dense versatile properties tailored around individual lifestyles granting access to urban experiences: building a home with Arthouse means achieving sustainability, value and ultimate style.

As Edmontonians themselves, the owners of ArtHouse care about the communities they work in.  With each new home developed by ArtHouse, not only the property its sits upon improves; the whole street, the entire community and the City of Edmonton benefits as a whole.  More recently we were conversing about the concept of aging in place and how that affects the standard perspectives of Infill homes in Edmonton. Curious on their take, the owners of ArtHouse put it best when they said:

“An aging-in-place home goes beyond maximizing your financial investment in a property. It’s also about keeping strong social connections. People often build relationships with neighbours and become invested in their community. A home and the surrounding community can contribute to your sense of identity. Adaptable homes benefit the community by enabling people of all ages and abilities to remain a part of it. Age-in-place homes help people maintain their sense of identity and connection to place.”

At Iconic we see time and time again that owners are faced with the pressure to move as their current home does not meet the standards of their changing abilities which is why we admire companies like ArtHouse who are having these conversations with their clients before they become an urgent necessity. 

Just like any long term investment, planning for the future is key.  Creating an aging-in-place home transforms a regular dwelling into an accessible, functional space for all ages. By incorporating hidden features in the layout and design of your house, you make it easier to accommodate any unexpected injuries or surgeries that could occur down the line. Not only does this guarantee added security - but if you choose to sell later on, accessibility is sure to entice potential buyers and increase your overall value.

Afterall, who wouldn't find comfort knowing they can live comfortably regardless of age?

For more information on custom home building, reach out to our friends at ArtHouse Residential.

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Plenish: Revolutionizing the Furniture Industry

The Iconic team was lucky enough to be introduced to the founders of Plenish this week before they establish their operations in Edmonton.  I say lucky, because it is clear they are about to be so busy, I may never get a chance to have a one on one conversation again with them in the future.  So what is Plenish?

Plenish was founded out of two friends’ vision for a better furniture industry. As both were navigating major life events like marriage, having babies and obtaining their master degrees in 2020; furnishing their new homes became an arduous challenge due to the costs and inconveniences involved with traditional purchases or rentals - something they had experienced all too often during their 10+ moves over the last decade.

Seeing this issue as one shared by many others looking for easy-to-access home customization options amidst rising costs of living & transient lifestyles, they created 'Plenish': A stylish subscription service that would alleviate any worry around wasting time searching stores or disposing of damaged items; With 12 million tonnes going into landfills yearly!

Plenish was founded on the simple idea that people should be able to enjoy quality furniture without having to commit long-term. With its flexible terms of 1-12 months, customers can access premium pieces while also benefiting from cost savings - all tailored around their ever changing lifestyle needs. Not only is sustainability a key part of Plenish's story with products built for longevity and refurbished items moved onto new homes; but users are also given an extra degree of freedom through options such as being able swap or return goods when desired, ensuring they never pay more than retail price in the process. Now everyone has a chance at creating home styles which reflect today’s modern ages!

With the Plenish team continuing to grow, their vision for creating beautiful and functional spaces across Canada is quickly becoming a reality. All ready in Vancouver and Toronto, they are heading to Edmonton next! They bring life into once empty rooms by helping people turn them into homes with timeless furniture pieces. As they continue down this path of success there's no telling how many more cities will soon be blessed with their work as Plenish continues its mission become a household name in home furnishings!

Iconic, as a team who requires short to long term staging for show suites and furnished rentals, we were absolutely amazed at the affordability, flexibility and sheer range of options Plenish offers.  Mark my words, Plenish is one to watch and I can’t wait to see them dominate in this industry.

For more information, check out Plenish HERE

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on September 2, 2026 at 01:30 AM (UTC).
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