When it comes to Edmonton real estate, experience, expertise, and a proven track record matter. And that’s exactly why Iconic YEG is powered by RE/MAX—the most ICONIC real estate brand in Canada and around the world. But what makes RE/MAX so dominant? Let’s take a look at the history, the numbers, and why RE/MAX agents get the job done better than anyone else in Edmonton.

A Legacy of Excellence: The History of RE/MAX

RE/MAX (short for Real Estate Maximums) was founded in 1973 by Dave and Gail Liniger, two real estate visionaries who wanted to disrupt the traditional brokerage model. Instead of splitting commissions unfairly, they introduced a system where agents could keep more of their earnings while benefiting from powerful brand marketing and industry-leading training. This revolutionary model attracted the best and most experienced agents in the business, setting the stage for RE/MAX to become a global powerhouse.

Fast forward to today, RE/MAX operates in over 110 countries and territories, with more than 140,000 agents worldwide. That’s not just growth—that’s global domination in real estate.

Why RE/MAX Reigns Supreme in Edmonton Real Estate

In Canada—and particularly in Edmonton—RE/MAX has earned its reputation as the top-performing real estate brand. Here’s why:

🏆 Nobody in Canada sells more real estate than RE/MAX. 🏡 RE/MAX agents have more real estate sales experience than other real estate professionals. 💼 RE/MAX agents have the expertise to navigate Edmonton’s competitive market. 📈 Each year, RE/MAX agents help hundreds of thousands of families buy or sell a home.

These aren’t just statistics; they’re proof that RE/MAX consistently outperforms the competition. If you want the best results, you need the best agents—and that’s exactly what Iconic YEG delivers.

How Iconic YEG Leverages the RE/MAX Advantage in Edmonton

At Iconic YEG, we don’t settle for being “just another real estate team.” We take the power of the #1 real estate brand in Canada and combine it with our expertise in Edmonton real estate to give our clients the ultimate advantage.

🔥 Unmatched Marketing Power in Edmonton: Your listing isn’t just placed on the MLS and forgotten. We use RE/MAX’s high-traffic online platforms, social media, and next-level marketing strategies to ensure your home gets maximum exposure in the Edmonton real estate market.

📈 Experienced Negotiators: Our agents have more experience than the competition in Edmonton—which means we know how to navigate bidding wars, secure the best deals, and protect your financial interests.

🏡 Local Expertise Meets Global Reach: Edmonton is our backyard, and we know it better than anyone. But thanks to RE/MAX’s international network, we also connect with buyers and investors from across the country and around the world.

💡 Innovative Strategies: The market changes, and so do we. From AI-powered analytics to virtual showings and data-driven pricing models, we use every tool available to give our clients an edge in Edmonton real estate.

Thinking of Buying or Selling in Edmonton? Work with the Best.

Real estate is one of the biggest financial decisions you’ll ever make—so why settle for anything less than the most experienced, knowledgeable, and results-driven team in Edmonton? At Iconic YEG, powered by RE/MAX, we ensure you receive the highest level of service, expertise, and success.

Whether you’re buying your first home, upgrading, investing, or selling in Edmonton, our team has the tools, knowledge, and RE/MAX advantage to make your real estate journey seamless and rewarding.

📲 Ready to take the next step? Contact Iconic YEG today! Your dream home (or that SOLD sign) is just a call away.

If you’re searching for a beautiful and thoughtfully designed home in Leduc, Southfork is the perfect community to consider. Known for its family-friendly environment, scenic parks, and convenient access to Edmonton, Southfork offers a lifestyle that combines modern amenities with small-town charm. Jayman Built, one of Alberta’s most trusted builders, provides a stunning array of homes in this vibrant neighborhood. Let’s explore some of their standout models available in Southfork.

Townhomes

Brady Towns Townhomes
Starting at $400K, these homes are perfect for first-time buyers or those looking to downsize. With stylish designs and efficient layouts, Brady Towns provide the perfect blend of comfort and affordability.

Erika Towns Townhomes
Starting at $420K, the Erika Towns Townhomes offer upgraded features and additional living space. These townhomes are ideal for families who need a bit more room without sacrificing style or quality.

Lane Homes: Perfect for Growing Families

Brady 18 Laned Homes
Starting at $430K, these homes feature open-concept designs, making them a great choice for families who value spacious and versatile living areas.

Brady 20 Laned Homes
Priced from $450K, these homes provide slightly larger floor plans while maintaining the elegance and efficiency Jayman Built is known for.

Erica 18 Laned Homes
With a starting price of $465K, Erica 18 Laned Homes offer modern finishes and innovative layouts, ensuring every inch of space is functional and stylish.

Newport 18 Laned Homes
Starting at $470K, the Newport model boasts an impressive combination of elegance and practicality, making it a standout choice for families.

Edward 18 Laned Homes
At $475K, the Edward model is designed with family living in mind, featuring spacious bedrooms and thoughtfully designed common areas.

Sonata 18 Laned Homes
Also starting at $475K, Sonata offers contemporary styling and premium finishes, catering to homeowners seeking luxury at an affordable price.

Opus 18 Laned Homes
Starting at $485K, the Opus model stands out with its modern design and high-quality craftsmanship, making it a top choice for discerning buyers.

Why Choose Southfork?

Southfork is more than just a neighborhood; it’s a community where families thrive. With access to:

• Excellent schools

• Beautiful parks and trails

• Quick commutes to Edmonton and the surrounding areas

• A strong sense of community spirit

Southfork is the ideal place to call home.

Work with Allisha McKenzie and Iconic YEG

As a real estate agent with Iconic YEG, I’m here to help you navigate the home-buying process with ease. Whether you’re looking to buy your first home, upgrade to a larger space, or find the perfect investment property, I’m dedicated to ensuring your journey is smooth and successful.

Using a real estate agent when purchasing a new build offers several benefits:

• Expert Negotiation: I can help you navigate upgrades, incentives, and pricing to ensure you get the best value for your investment.

• Builder Insights: With insider knowledge about the builder’s processes, timelines, and available options, I’ll help you make informed decisions.

• Simplified Communication: Acting as your advocate, I streamline communication with the builder, ensuring all your questions and concerns are addressed promptly.

• No Additional Cost: In most cases, using a real estate agent doesn’t add to your costs, as the builder compensates the agent for their services.

• Avoiding Pitfalls: I’ll help you understand the fine print in contracts and warranties, so you can avoid surprises down the road.

Whether you’re looking to explore the homes listed here or discover other options available from Jayman Built in Southfork, I am here to guide you every step of the way. Let’s work together to find your perfect home in this vibrant community!

Ready to Explore?

Let’s make your dream home a reality! Contact me today to schedule a viewing or learn more about the amazing opportunities in Southfork, Leduc. Together, we’ll find the perfect Jayman Built home for you and your family.

Contact Allisha Mckenzie Today at 780-994-1855

Looking to buy or sell a home in Edmonton in 2025? The real estate market is off to an exciting start, with key shifts in home sales, pricing trends, and buyer demand shaping the landscape. Whether you’re a first-time homebuyer, a seasoned investor, or a seller looking for the right time to list, understanding the market dynamics is essential for making informed decisions.

Let’s dive into the latest real estate trends, average home prices, and Edmonton’s top-selling communities.

Edmonton Real Estate Market at a Glance (January 2025)

📌 Total Home Sales: 772 properties sold
📌 Average List Price: $546,016
📌 Average Sold Price: $538,358
📌 List-to-Sale Price Ratio: 99%
📌 Average Days on Market (DOM): 49.5 days
📌 Median Days on Market: 33 days

💡 Key Takeaway: Edmonton homes are selling close to asking price, with mid-range homes moving the fastest. If you’re buying, lowball offers won’t cut it—strong offers are essential in this competitive market.

What Price Ranges Are Driving Sales?

Understanding price range trends can help you determine your strategy as a buyer or seller. Here’s where the action is happening:

🔥 High-Demand Price Range: $250K - $500K

This segment dominates Edmonton’s market. Homes in this price range are moving quickly due to affordability and financing options.

✔️ For buyers: Be prepared for competition—have your mortgage pre-approval ready and act fast when you find the right home.

✔️ For sellers: If your home is in this range, it’s an excellent time to list. Multiple offers are possible, especially with a strong pricing strategy.

Search Homes Under $300,000.00

Search Homes $300,000 - $400,000

Search Homes $400,000 - $500,000

🏡 Mid-Range Homes: $500K - $750K

The $500K - $750K range is seeing steady demand. Homes take a bit longer to sell but remain a strong investment opportunity.

✔️ For sellers: Pricing competitively is key—overpricing can lead to longer market times.

✔️ For buyers: This range offers more options and less intense bidding wars compared to lower price points.

Search Homes $500,000 - $600,000

Search Homes $600,000 - $750,000

💎 Luxury Homes: $1M+

High-end properties are selling slower than mid-range homes. Luxury buyers are selective, and homes in this segment often require strategic marketing and patience.

✔️ For sellers: Be prepared for a longer selling cycle—ensure your home is staged and marketed professionally to attract the right buyers.

✔️ For buyers: There’s more room for negotiation in this market segment, making it a great time to secure a high-value investment.

Search Luxury Homes

How Fast Are Homes Selling? (Days on Market)

⏳ Speed matters in real estate. Here’s how different price segments are performing:

✅ $250K - $500K: Fastest-selling homes. These properties have the shortest Days on Market (DOM), reflecting high demand.

✅ $500K - $750K: Balanced market. Homes are selling steadily but require strategic pricing.

✅ $1M+: Slowest-moving homes. Luxury properties are sitting on the market longer than other segments.

Top-Selling Communities in Edmonton (January 2025)

If you’re house hunting in Edmonton, these are the hottest neighborhoods right now:

🏡 Keswick Area
🏡 Chapelle Area
🏡 Orchards at Ellerslie
🏡 Rosenthal
🏡 Uplands

💡 Why these communities? Strong demand, new developments, and family-friendly amenities are driving interest in these areas. If you’re looking to buy here, be ready to move quickly!

Most Affordable Edmonton Neighborhoods in 2025

If you’re searching for affordable housing options in Edmonton, these neighborhoods offer great value:

📍 Parkdale (Edmonton) – Avg. List Price: $242,987
📍 McCauley – Avg. List Price: $250,175
📍 Delton – Avg. List Price: $263,450
📍 Alberta Avenue – Avg. List Price: $275,184

💡 Insider Tip: Alberta Avenue has the most affordable listings, making it a hotspot for budget-conscious buyers.

What This Means for Buyers & Sellers in 2025

📢 Buyers:

✔️ Homes in the $250K - $500K range are moving fast. Be prepared to act quickly.
✔️ Competitive offers are key—don’t expect deep discounts.
✔️ Get mortgage pre-approval to improve your chances of securing a home.

📢 Sellers:

✔️ If your home is priced between $250K - $500K, now is the time to list!
✔️ For luxury homes, a strong marketing strategy is essential.
✔️ Homes in hot-selling neighborhoods (Keswick, Chapelle, Rosenthal) are in high demand—capitalize on the momentum!

What’s Next for the Edmonton Real Estate Market?

With steady demand and competitive pricing, Edmonton’s real estate market remains strong in early 2025. Interest rates and economic conditions will continue to influence buying power, but right now, market trends suggest a balanced and healthy real estate environment.

Thinking of buying or selling in 2025? Contact Iconic YEG Real Estate Team for expert guidance and personalized real estate strategies!

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB