SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


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Buying a Home in Edmonton: 2025 Market Review and What Buyers Need to Know for 2026

If you are thinking about buying a home in Edmonton, whether that is next month or next year, 2025 offered some very clear lessons about what actually affects outcomes.

The biggest mistake I saw buyers make this year was not choosing the wrong time to buy.
It was waiting too long to start planning.

After eight years in real estate, more than 300 home sales across Edmonton, and leading the Iconic YEG Real Estate Team at RE/MAX Real Estate, I spent 2025 helping buyers navigate timing, competition, pricing, and risk. The buyers who did best were not the fastest. They were the most prepared. That pattern matters as we move into 2026.

Edmonton Buyer Market Snapshot (Single Family Homes, City Only)

Before getting into strategy, here is the context every buyer should understand about the Edmonton Real Estate Market in 2025.

  • 12,036 single family homes sold in Edmonton in 2025

  • Median days on market: 22

  • 26.1 percent sold over list price

  • 34.7 percent sold at or over list

This was not a market where everything was competitive.
It was a market where competition showed up in specific price ranges, seasons, and neighbourhoods.

When Is the Best Time to Buy a Home in Edmonton?

Spring Was the Most Competitive Period

March through May was the tightest window for buyers.

  • March had the highest over-list activity, around 39 percent

  • Median days on market dropped to about 15 days

  • By December, only 11 percent sold over list and median days on market increased to 39 days

What this means for buyers in 2026

  • Expect the most competition in spring

  • Late summer and fall often provide more room to negotiate

  • Spring buyers need financing, strategy, and decision clarity in place early

Which Price Range Was Most Competitive for Buyers?

The $400K–$600K Range Was the Pressure Zone

This is where the majority of buyers were active in 2025.

  • $401K–$500K: 3,968 sales

  • $501K–$600K: 2,693 sales

This is where multiple offers showed up most consistently.

Buyer guidance

  • Below $500K, competition appears first and fastest

  • Above $500K, buyers often have more room to be strategic

  • Knowing which side of this line you are on matters

Where Homes Sold Over Asking Price in Edmonton

Homes selling over list price clustered in specific communities, not across the entire city.

Areas with consistent over-list activity included:

What this means for buyers

If you are shopping in these areas, being “almost ready” can cost you.
Offer strategy matters more than speed.

Buying a Single Family Home Under $400K in Edmonton

Value still exists, but it clusters.

Communities with the most activity under $400K included:

Buyer guidance

  • This segment is sensitive to interest rate changes

  • Condition, lot value, and inspection strategy matter more than finishes

  • Planning ahead gives you leverage

Move-Up and Luxury Buyers: What Changed in 2025

Above $650K, the market became increasingly neighbourhood-specific.

Buyer guidance

Buyers at these levels are informed and selective.
Being clear on trade-offs matters more than urgency.

What I Focused on for Buyers in 2025

Being ready did not mean being rushed. It meant:

  • Understanding financing early

  • Reviewing documents and risk properly

  • Knowing where competition actually existed

  • Being comfortable walking away when something was not right

For condo buyers especially, document review is not a formality. It is a decision-making tool. I break down what actually matters and what to look for in Edmonton condo documents here:
👉 Condo Document Review in Edmonton: What Buyers Need to Know Before Purchasing

How Buyers Should Prepare for 2026

Start planning early.

Early planning also means understanding the buying process before pressure sets in. I have written a detailed guide that walks through what buyers need to know about rebates, programs, timelines, and realistic expectations when buying a home in Edmonton:
👉 Everything You Need to Know About Buying a Home in Edmonton in 2025

Understanding your price range, neighbourhood options, and competition before emotions enter the picture creates leverage. Leverage creates better decisions.

Before You Rely on Online Tools Alone

If you have been relying on generic online advice or AI tools to guide your decision-making, it is worth understanding what those tools miss when it comes to Edmonton real estate:
👉 What ChatGPT Doesn’t Tell You About Buying a Home in Edmonton

Who I Work Best With

I work best with buyers who value:

  • Honest, direct advice

  • Understanding the why behind decisions

  • Calm guidance in high-stakes moments

  • Realistic expectations and long-term thinking

If you are looking for pressure or shortcuts, I am likely not the right fit.

Final Thought for Buyers

The strongest buyers I worked with in 2025 were not rushing to win.
They were planning to choose well.

If you are thinking about buying in Edmonton in 2026, even if it still feels early, having a conversation sooner gives you clarity, options, and leverage. There is no obligation and no pressure. Just information, strategy, and an honest look at what makes sense for you.

When the right opportunity appears, being prepared changes everything.

Caitlin Heine
Iconic YEG Real Estate Team
RE/MAX Real Estate

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Edmonton Real Estate Update – August 2025: A Market in Motion

Let’s Be Real — The Market is Changing

Edmonton, we’ve got a shift on our hands.
For months, sellers have been in the driver’s seat. Now? Buyers are starting to slide into the passenger seat — and in some cases, they’ve got their hand on the wheel.

Here’s what’s happening right now:

  • Inventory is up — July saw 4,387 new listings, a 7.8% jump from June.

  • Active listings now sit at 7,083 homes21.8% more than last summer.

  • Benchmark prices dipped to $427,800 (down 2.7% from June), but still 5.2% higher year-over-year.

What does that mean for you?
If you’re buying, you have breathing room. If you’re selling, you need a plan.

For Buyers: Finally, Some Elbow Room

Remember earlier this year when houses were getting snatched up before you could even book a showing? Those days are cooling off.

You’ve got more choice, more negotiating power, and — best of all — less pressure to make a rushed decision.

Here’s what I’ll do for you as your agent:

  • Hunt down the homes that haven’t hit your radar yet — the ones with hidden value.

  • Negotiate like your future equity depends on it (because it does).

  • Help you buy smart, so you love your home and your investment years from now.

Edmonton is still one of the most affordable major cities in Canada. That’s a gift, and in a cooling-but-strong market, timing matters.

For Sellers: Stand Out, Don’t Just Show Up

With more homes hitting the market, buyers are getting picky. If your property doesn’t stop them in their tracks, it’s just another scrolling swipe.

Here’s how I make sure that doesn’t happen:

  • Strategic pricing so your home is the one people have to see.

  • Marketing that pops — professional photos, staging, and social content that makes buyers pause mid-scroll.

  • Clear communication and sharp negotiation so you never feel in the dark — and you always walk away knowing you got the best deal possible.

This is not the time to wing it. It’s the time to work with someone who knows how to get eyes — and offers — on your property.

Who I Am (and Why My Clients Call Me First)

I’m Caitlin Heine, REALTOR® with Iconic YEG | RE/MAX Real Estate.
My clients know me as:

  • Warm but direct — I’ll tell you the truth, even if it’s not what you expected to hear.

  • Data-driven — I study the market so your decisions aren’t based on guesswork.

  • A relentless advocate — when you hire me, I fight for your goals like they’re my own.

Buying or selling a home is a big deal. You deserve an agent who cares as much about the outcome as you do.

The Bottom Line

August 2025 is a pivotal moment in Edmonton real estate. Buyers are gaining ground. Sellers still have opportunity — but need a strategy.

If you’re thinking about buying or selling, let’s have a real conversation about where you stand and what’s possible. I’ll give you straight answers, a clear plan, and a partner you can trust from the first handshake to the final signature.

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 05:30 AM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.