When it comes to Edmonton real estate, experience, expertise, and a proven track record matter. And that’s exactly why Iconic YEG is powered by RE/MAX—the most ICONIC real estate brand in Canada and around the world. But what makes RE/MAX so dominant? Let’s take a look at the history, the numbers, and why RE/MAX agents get the job done better than anyone else in Edmonton.

A Legacy of Excellence: The History of RE/MAX

RE/MAX (short for Real Estate Maximums) was founded in 1973 by Dave and Gail Liniger, two real estate visionaries who wanted to disrupt the traditional brokerage model. Instead of splitting commissions unfairly, they introduced a system where agents could keep more of their earnings while benefiting from powerful brand marketing and industry-leading training. This revolutionary model attracted the best and most experienced agents in the business, setting the stage for RE/MAX to become a global powerhouse.

Fast forward to today, RE/MAX operates in over 110 countries and territories, with more than 140,000 agents worldwide. That’s not just growth—that’s global domination in real estate.

Why RE/MAX Reigns Supreme in Edmonton Real Estate

In Canada—and particularly in Edmonton—RE/MAX has earned its reputation as the top-performing real estate brand. Here’s why:

🏆 Nobody in Canada sells more real estate than RE/MAX. 🏡 RE/MAX agents have more real estate sales experience than other real estate professionals. 💼 RE/MAX agents have the expertise to navigate Edmonton’s competitive market. 📈 Each year, RE/MAX agents help hundreds of thousands of families buy or sell a home.

These aren’t just statistics; they’re proof that RE/MAX consistently outperforms the competition. If you want the best results, you need the best agents—and that’s exactly what Iconic YEG delivers.

How Iconic YEG Leverages the RE/MAX Advantage in Edmonton

At Iconic YEG, we don’t settle for being “just another real estate team.” We take the power of the #1 real estate brand in Canada and combine it with our expertise in Edmonton real estate to give our clients the ultimate advantage.

🔥 Unmatched Marketing Power in Edmonton: Your listing isn’t just placed on the MLS and forgotten. We use RE/MAX’s high-traffic online platforms, social media, and next-level marketing strategies to ensure your home gets maximum exposure in the Edmonton real estate market.

📈 Experienced Negotiators: Our agents have more experience than the competition in Edmonton—which means we know how to navigate bidding wars, secure the best deals, and protect your financial interests.

🏡 Local Expertise Meets Global Reach: Edmonton is our backyard, and we know it better than anyone. But thanks to RE/MAX’s international network, we also connect with buyers and investors from across the country and around the world.

💡 Innovative Strategies: The market changes, and so do we. From AI-powered analytics to virtual showings and data-driven pricing models, we use every tool available to give our clients an edge in Edmonton real estate.

Thinking of Buying or Selling in Edmonton? Work with the Best.

Real estate is one of the biggest financial decisions you’ll ever make—so why settle for anything less than the most experienced, knowledgeable, and results-driven team in Edmonton? At Iconic YEG, powered by RE/MAX, we ensure you receive the highest level of service, expertise, and success.

Whether you’re buying your first home, upgrading, investing, or selling in Edmonton, our team has the tools, knowledge, and RE/MAX advantage to make your real estate journey seamless and rewarding.

📲 Ready to take the next step? Contact Iconic YEG today! Your dream home (or that SOLD sign) is just a call away.

Dave Liniger's, the found of the RE/MAX brand had a bold vision for the real estate industry and it was nothing short of groundbreaking. He aimed to provide experienced agents with more control over their businesses, along with increased commission rates. And what started as an idea on paper quickly revolutionized the industry through maximum-commission models and powerful marketing tools. With this new approach, agents no longer had to settle for traditional commission splits and instead could pool resources to cover office expenses. Liniger's innovative plan ultimately changed the course of history, forever altering the landscape of the real estate world.

From its humble beginnings in 1973, the RE/MAX real estate network has seen consistently rising success. With each decade came new milestones: globalization with expansions into Canada and other markets; agent count growth that pushed it past 5,000 agents in 1984 and beyond 25,000 before 1990 was out; then finally to over 50k by 1998! This allowed them to reach their market peak of 1 million transaction sides sold annually- a first for any brand involved in global real estate - earning the mantra "Nobody can sell more!"

In the 1990s, RE/MAX experienced international expansion on a massive scale with franchises launching across Europe and South Africa. Additionally, they introduced groundbreaking initiatives such as their Satellite Network - enabling agents to access unparalleled industry training - and made charitable commitments through support of Children's Miracle Network charities. These milestones have since evolved into quintessential cornerstones that account for much of the brand's ongoing success today.

While RE/MAX experienced rapid international growth in the early 2000s, they were forced to respond quickly when a global financial meltdown struck years later. Dave Liniger and his team worked hard to address housing challenges by advocating for easier short-selling processes and providing education opportunities so agents could help families facing foreclosure. Thanks to these efforts, RE/MAX now boasts an extensive network of knowledgeable real estate professionals around the world prepared with the skills needed during difficult times.

RE/MAX is a trailblazing name in the global real estate landscape, boasting over 140,000 agents across 110 countries and territories. As part of its mission to lead cutting-edge innovation and technology solutions for buyers around the world, it launched remax.com allowing users to search listings through their own language or currency as well as introduce other platforms like MyRU eLearning and RE/MAX Commercial websites that are always ahead of industry trends. Having celebrated 40 years since inception back in 2013 - when REMAX Holdings Inc also became publicly traded on NYSE's RMAX stock exchange - this powerhouse network shows no signs of slowing down anytime soon!

It's no wonder RE/MAX is one of the most powerful brands in the real-estate market. Their commitment to customer satisfaction and their ever-growing global presence makes it a great choice for those looking to buy or sell their next Edmonton home. With valuable resources designed to provide both agents and sellers with knowledge on finding the right selection or listing process, RE/MAX is the trusted partner when it comes to house hunting. It gives agents access to powerful tools that will help them track a property’s progress and buyers easy access to detailed data about each property they’re interested in.

Whether you're thinking of buying or selling, Iconic YEG, powered by RE/MAX is your best option for an Edmonton Real Estate Partner. Due to their expertise and unsurpassed commitment, you can count on them to deliver great results for your home buying or selling journey.

Contact us for more information how we leverage RE/MAX's technology, resources and seasoned team of local professionals : caitlin@iconicyeg.com