Queen Mary Park

Let’s Be Real — The Market is Changing

Edmonton, we’ve got a shift on our hands.
For months, sellers have been in the driver’s seat. Now? Buyers are starting to slide into the passenger seat — and in some cases, they’ve got their hand on the wheel.

Here’s what’s happening right now:

• Inventory is up — July saw 4,387 new listings, a 7.8% jump from June.

• Active listings now sit at 7,083 homes — 21.8% more than last summer.

• Benchmark prices dipped to $427,800 (down 2.7% from June), but still 5.2% higher year-over-year.

What does that mean for you?
If you’re buying, you have breathing room. If you’re selling, you need a plan.

For Buyers: Finally, Some Elbow Room

Remember earlier this year when houses were getting snatched up before you could even book a showing? Those days are cooling off.

You’ve got more choice, more negotiating power, and — best of all — less pressure to make a rushed decision.

Here’s what I’ll do for you as your agent:

• Hunt down the homes that haven’t hit your radar yet — the ones with hidden value.

• Negotiate like your future equity depends on it (because it does).

• Help you buy smart, so you love your home and your investment years from now.

Edmonton is still one of the most affordable major cities in Canada. That’s a gift, and in a cooling-but-strong market, timing matters.

For Sellers: Stand Out, Don’t Just Show Up

With more homes hitting the market, buyers are getting picky. If your property doesn’t stop them in their tracks, it’s just another scrolling swipe.

Here’s how I make sure that doesn’t happen:

• Strategic pricing so your home is the one people have to see.

• Marketing that pops — professional photos, staging, and social content that makes buyers pause mid-scroll.

• Clear communication and sharp negotiation so you never feel in the dark — and you always walk away knowing you got the best deal possible.

This is not the time to wing it. It’s the time to work with someone who knows how to get eyes — and offers — on your property.

Who I Am (and Why My Clients Call Me First)

I’m Caitlin Heine, REALTOR® with Iconic YEG | RE/MAX Real Estate.
My clients know me as:

• Warm but direct — I’ll tell you the truth, even if it’s not what you expected to hear.

• Data-driven — I study the market so your decisions aren’t based on guesswork.

• A relentless advocate — when you hire me, I fight for your goals like they’re my own.

Buying or selling a home is a big deal. You deserve an agent who cares as much about the outcome as you do.

The Bottom Line

August 2025 is a pivotal moment in Edmonton real estate. Buyers are gaining ground. Sellers still have opportunity — but need a strategy.

If you’re thinking about buying or selling, let’s have a real conversation about where you stand and what’s possible. I’ll give you straight answers, a clear plan, and a partner you can trust from the first handshake to the final signature.

About Caitlin Heine – Iconic YEG | RE/MAX Real Estate

Caitlin Heine is a full-time REALTOR® and the owner of Iconic YEG | RE/MAX Real Estate in Edmonton, Alberta. Known for her warm but direct communication style, deep market knowledge, and fierce client advocacy, Caitlin helps buyers and sellers navigate the Edmonton real estate market with confidence and clarity.

With a background in marketing, leasing, and large-scale residential projects, Caitlin brings strategic pricing, high-impact marketing, and skilled negotiation to every transaction. She believes buying or selling a home should be a clear, empowering experience — never a guessing game or high-pressure sale.

Caitlin works best with clients who value straight answers, smart strategy, and a human-first approach. Whether you’re buying your first home, upgrading for more space, or selling to start your next chapter, she provides personalized guidance, data-driven advice, and a trusted partnership from start to finish.

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB

📞 Call/Text: 587-336-3176
📧 Email: caitlin@iconicyeg.com
🌐 Website: iconicyeg.com
📍 Office: RE/MAX Real Estate, 200, 10835 124 Street NW, Edmonton, AB