Preparing your home for the market can be an exciting yet daunting task. One of the most crucial steps in the selling process is getting your home ready for its photoshoot. This is the moment when your property will be showcased in its best light, literally and figuratively, to attract potential buyers. The day of the photoshoot can be one of the most stressful times during the home-selling process, as everything needs to be picture-perfect by the time the photographer arrives.

As real estate professionals, we understand the pressure our clients feel on photoshoot day. It's not uncommon for sellers to be frantically finishing the last steps as the photographer arrives, adding to an already stressful situation. However, with a little planning and some helpful tips, you can reduce the chaos and ensure that your home is ready to shine in front of the camera.

Why Preparation is Key

Your home's marketing is a critical factor in how buyers perceive your property and, ultimately, the price you'll receive. Professional photography and videography have become indispensable tools in real estate marketing, and for good reason. A skilled real estate photographer can make your home look incredible, highlighting its best features and creating an inviting atmosphere that appeals to buyers.

However, to get the most out of your photographer's expertise, it's essential that your home is fully prepared before they arrive. Here’s how to do it:

Real Estate Photography Pre-Shoot Checklist

1. Clear & Clean Kitchen Counters & Sink

The kitchen is often the heart of the home, so it's important to make it look as spacious and clean as possible. Remove all small appliances, utensils, and decorations from the countertops. A few decorative items are fine, but less is more. Make sure all surfaces, including the sink and appliances, are spotless.

2. Clear & Clean Bathroom Sinks, Tubs, and Showers

Bathrooms should be free of personal items like shampoo bottles, soaps, and razors. Store these items in a bin under the sink or in a closet. The goal is to make the bathroom look as open and clean as possible, with only neatly folded towels on display.

3. Replace Burned Out Light Bulbs

Check all the lights in your home, including lamps and exterior lights, to ensure they are working. Well-lit spaces photograph better, so consider adding extra lighting to darker areas.

4. Turn On All Lights Throughout the Entire House

Lighting is a crucial element in photography. Turn on all the lights in the house, including lamps and exterior lights, to brighten up the space and create a warm, welcoming atmosphere.

5. Open All Window Treatments

Natural light can enhance the beauty of your home. Open all curtains and blinds to let in as much light as possible. Clean windows will allow that light to flow in without distraction.

6. Remove Unnecessary Furniture & Decorations

Clutter can make rooms look smaller. Remove bulky furniture and excess decorations to open up the space. A professional stager can offer guidance on which items to keep and which to store away.

7. Remove Floor Mats and Runners

Floor mats and runners can make spaces look smaller and can distort the room's proportions in photos. Remove these items to create a cleaner, more expansive look.

8. Turn Off Ceiling Fans, TVs, and Computer Screens

Moving objects like ceiling fans can create strange effects in photos. Turn off all fans, TVs, and computer screens to prevent motion blur and distractions.

9. Clear Appliance Surfaces of Magnets and Clutter

Remove magnets, notes, and personal items from the refrigerator and other appliances. This helps to keep the focus on your home’s features, not your personal life.

10. Make All of the Beds

A well-made bed can make a room look inviting and well-kept. Use matching bedding that fits the mattress properly, and add decorative pillows to enhance the look.

11. Remove All Personal Photos and Items

Buyers need to envision themselves in your home, so remove personal photos and belongings from view. This step helps potential buyers focus on the home itself rather than on your personal life.

12. Put All Shoes & Jackets in Closets

Shoes and jackets left out can make your home seem cluttered and lacking in storage space. Store these items out of sight to create a cleaner, more organized appearance.

13. Clear All Night Stands and Dressers

Nightstands and dressers can quickly become cluttered with personal items. Clear them off, leaving only a lamp and a small decorative item to create a clean, serene space.

14. Tidy Up the Yard & Landscaping

First impressions are everything, and the exterior of your home is the first thing buyers will see. Ensure that your yard is well-maintained, with trimmed bushes and clean walkways.

15. Sweep up the Porch/Patio/Deck

Outdoor spaces should be clean and inviting. Sweep up any debris, remove unnecessary items, and stage the area with flowers or decorative pieces to create a welcoming environment.

16. Clear All Cars from Road & Driveway

Cars in the driveway can detract from your home's curb appeal. Move all vehicles, including neighbors' cars if possible, to create a clean, unobstructed view of your home.

17. Hide All Garbage Cans & Lawn Equipment

Garbage cans, garden hoses, and lawn equipment can be distracting in photos. Store these items in the garage or another out-of-sight location.

18. Remove Outdoor Cooker Covers

If you have a barbecue grill, remove the cover to showcase it as an amenity. If the grill is old and unsightly, consider removing it entirely.

19. Open Up Patio Umbrellas

If weather permits, open up patio umbrellas to create a staged, inviting outdoor space. Add fresh pillows and flowers to enhance the area’s appeal.

Final Thoughts

Preparing your home for a real estate photoshoot may seem like a lot of work, but the effort is well worth it. A well-prepared home not only looks better in photos but also attracts more buyers and can lead to a quicker, more profitable sale. By following this checklist, you can ensure that your home is ready to be showcased in the best possible light, allowing your real estate photographer to focus on capturing the beauty of your property without any distractions.

Remember, the goal is to present a home that buyers can see themselves living in—a clean, bright, and welcoming space that invites them to imagine their future there. With these tips, you’ll be well on your way to a successful and stress-free photoshoot.

Edmonton's real estate market sizzled this July, echoing the city's heatwave, with a notable increase in activity and sales. The Greater Edmonton Area (GEA) recorded 2,941 residential unit sales in July 2024, marking a 3.5% rise from June 2024 and a substantial 27.1% jump from July 2023. New residential listings also saw an uptick, reaching 3,729—up 2.9% from the previous month and 13.2% higher than last year. Despite the increase in listings, overall inventory in the GEA decreased by 1.4% from June 2024 and is down 15.1% compared to July 2023.

Sales by Property Type

• Detached Homes: 1,708 units sold, up 2.8% month-over-month and 23.5% year-over-year.

• Semi-Detached Homes: Sales decreased by 6.6% from June 2024 but increased by 13.0% compared to July 2023.

• Row/Townhouses: Sales rose by 4.7% from June 2024 and an impressive 52.0% from July 2023.

• Apartment Condominiums: Sales increased by 11.7% from June 2024 and 32.3% year-over-year.

Pricing Trends

The overall residential average price reached $440,466, representing a slight 0.4% increase from June 2024 and a 7.7% rise from July 2023.

• Detached Homes: Average price was $552,031, a 2.3% increase from the previous month and 9.8% higher year-over-year.

• Semi-Detached Homes: Averaged $406,906, down 3.6% from June 2024 but up 7.4% from July 2023.

• Row/Townhouses: Prices increased by 0.7% from June 2024 and 10.6% from the previous year, with an average of $292,072.

• Apartment Condominiums: Averaged $204,315, down 3.4% from last month but up 4.9% from July 2023.

The MLS® Home Price Index (HPI) composite benchmark price in the GEA stood at $406,600, down 0.4% from June 2024 but up 7.1% from July 2023.

Days on Market

• Detached Homes: Averaged 32 days, an increase of three days from June 2024.

• Semi-Detached Homes: Averaged 27 days, down by one day month-over-month.

• Row/Townhouses: Averaged 31 days, an increase of six days from June 2024.

• Apartment Condominiums: Averaged 43 days, up by one day from last month.

Overall, residential listings averaged 33 days on the market, up three days from June 2024 but down 12 days from July 2023.

Expert Insights

"July’s heatwave didn’t stop home buyers from making the most of the market this month,” says REALTORS® Association of Edmonton 2024 Board Chair Melanie Boles. “The number of sales saw an unexpected bump considering things normally start to taper off after May and June have passed, while the added competition doesn’t seem to have impacted home prices just yet. The lower inventory available is something to keep an eye on, as we’ve seen the effects too little supply has had on prices in other markets.”

Commercial Real Estate Activity

Edmonton’s real estate market continues to attract national attention due to its relative affordability compared to other major Canadian cities. This allure extends beyond the residential sector, with significant activity in commercial real estate. Local investors have been particularly active, stepping in where national investors hesitate. An Avison Young second quarter report noted that institutional investors accounted for just 5% of second quarter sales volume while local private investors swept in with 82% of the sales volume. Over the past 18 months, Edmonton has demonstrated a high degree of local activity. Notable recent purchases include:

• Whitemud Business Park

• Broadmoor Boulevard (Broadmoor Place A and B and VII and VIII)

• Clark Builders Place

• 5241 Calgary Trail

• 10451 170 Street

• Compass Place

• Plaza 124

• Parkwest Business Centre

• Phipps McKinnon Building

• Empire Building

• Sun Life Place

Local investors have seized opportunities created by institutional investors holding back. “I think it’s a real testament to those that are in the trenches here. They see an opportunity more so than those that aren’t in the local community,” said local expert Wosnack. Eleven of the twelve buildings recently purchased were from non-local investors, increasing the concentration of locally owned assets.

Key Factors Driving Local Investment

Wosnack attributed the interest from local investors to several key points:

1. Attractive Pricing: “We have more attractive pricing than we’ve seen in 20 years,” said Wosnack. Lower prices have made it an affordable time for local private investors, who face less competition than in previous years.

2. Stable Construction Costs: “We have had a flattening out of the cost to construct and furnish office space,” Wosnack noted. This stability is crucial for investors planning to renovate spaces to attract new tenants with amenities like gyms, collaborative spaces, or cafes.

3. Favorable Financing: “We also now have more attractive financing. We have predictability in the financial system. Interest rates have not only not gone up, they’ve actually now declined,” Wosnack added. The Bank of Canada cut its key interest rate to 4.5% in July, encouraging investment.

The Future of Edmonton’s Real Estate Market

The strong local investment activity is a positive sign for Edmonton’s commercial real estate market. Local investors are stepping in and taking advantage of favorable conditions, potentially heralding a new generation of investors. “It’s now opening doors for new investors to come forward and take advantage of these variables. And we’re going to have a new generation of investors that will be important parts of the real estate story,” Wosnack said.

Conclusion

Edmonton's real estate market remains robust and dynamic, with both residential and commercial sectors showing strong performance. As the market heats up, it presents numerous opportunities for buyers and investors alike. Stay tuned to the Iconic YEG Real Estate Blog for more updates and insights into Edmonton’s ever-evolving real estate landscape.

For more personalized real estate advice and to explore opportunities in Edmonton’s vibrant market, reach out to Caitlin Heine and the ICONIC YEG Real Estate Team.

We are thrilled to introduce the newest member of the ICONIC YEG Team, Allisha Mckenzie, a dynamic and passionate Real Estate Agent who brings a wealth of experience and enthusiasm to our award-winning group.

Allisha joins us from a distinguished 25-year career in the hospitality industry, where she led teams in some of Edmonton’s premier restaurants. Her dedication to delivering unparalleled customer service, coupled with her meticulous attention to detail, has earned her a stellar reputation. Allisha’s ability to anticipate and exceed client needs has been the cornerstone of her success, making her a perfect fit for the ICONIC YEG Team.

Allisha is now channeling her extensive skills and experience into the real estate market. Her background in hospitality has finely tuned her ability to create extraordinary experiences, ensuring that every client feels valued and supported throughout their real estate journey.

What sets Allisha apart is her empathetic nature and strong interpersonal skills. She connects effortlessly with clients from all walks of life, understanding their unique needs and delivering results that surpass expectations. Whether you’re a first-time homebuyer, looking to sell, or searching for your dream property, Allisha is committed to providing a seamless, enjoyable, and successful real estate experience.

Beyond her professional prowess, Allisha is a devoted mother of two who loves staying active through yoga, cardio, and adventurous activities. She enjoys exploring on her motorcycle with her husband, is a passionate animal lover, and continuously seeks knowledge through reading and learning. As a licensed life coach, she brings an additional layer of insight and support to her clients, ensuring they feel confident and empowered throughout their real estate journey.

Allisha’s addition to our team reinforces our commitment to providing exceptional service and exceeding client expectations. We are confident that her unique blend of skills, experience, and enthusiasm will be a tremendous asset to our clients and our community.

Please join us in welcoming Allisha Mckenzie to the ICONIC YEG Team. We are excited to see the positive impact she will undoubtedly bring, and we invite you to experience her exceptional service firsthand. Discover the difference with Allisha and the ICONIC YEG Team today!

Stay tuned for more updates and get to know Allisha better as she embarks on this exciting journey with us. Welcome aboard, Allisha!

Are you in the market for an incredible rental experience in Edmonton? Look no further than Sona Park Apartments in North Glenora! With stunning views, top-notch amenities, and a prime location, Sona Park offers the perfect solution for those waiting to make a purchase. Plus, don't miss our exclusive VIP Pre-Leasing Event this Saturday from 10 AM to 4 PM – be sure to register today!

Why Choose Sona Park Apartments?

Prime Location

Located in the charming neighborhood of North Glenora, Sona Park Apartments boast an unbeatable location. Residents enjoy easy access to beautiful parks, local shops, and top-rated schools, all while being just a short drive away from Edmonton’s vibrant downtown. Whether you're a young professional, a growing family, or a retiree looking for convenience and comfort, Sona Park is the ideal place to call home.

Stunning Views

One of the standout features of Sona Park is its breathtaking views of North Glenora Park. Imagine waking up each morning to the sight of lush greenery and open skies, providing a sense of tranquility and peace. These picturesque views make Sona Park a truly unique living experience in Edmonton.

Modern and Comfortable Living Spaces

Each apartment at Sona Park is meticulously designed to offer both style and comfort. Our spacious floor plans feature high-end finishes, modern appliances, and plenty of natural light. Whether you're hosting friends for a dinner party or enjoying a quiet evening in, our apartments provide the perfect backdrop for every occasion.

Community and Connection

Living at Sona Park means becoming part of a vibrant and welcoming community. Our residents enjoy regular events and activities that foster a sense of connection and belonging. From holiday parties to fitness classes, there’s always something happening at Sona Park.

Join Us for the VIP Pre-Leasing Event

Don’t miss out on the opportunity to secure your spot at Sona Park Apartments before anyone else! Join us for our exclusive VIP Pre-Leasing Event this Saturday from 10 AM to 4 PM. This event is the perfect chance to tour our stunning apartments, explore our amenities, and meet our friendly staff. Plus, attendees will enjoy special pre-leasing incentives and offers.

How to Register

To register for the VIP Pre-Leasing Event, simply visit our website at Sona Park and fill out the registration form. Spaces are limited, so be sure to secure your spot today!

Experience the Best of Edmonton Living

Sona Park Apartments in North Glenora offer an unparalleled rental experience in Edmonton. With a prime location, stunning views, top-notch amenities, and a welcoming community, Sona Park is the perfect choice for those looking to rent while waiting to make a purchase. Don’t wait – discover your new home at Sona Park today and join us for our VIP Pre-Leasing Event this Saturday!

For more information and to register, visit Sona Park Apartments. We can’t wait to welcome you to your new home!

A recent study by Zoocasa has unveiled a remarkable trend in the Canadian real estate market: Western Canadian cities are witnessing some of the most robust price appreciations so far this year. Edmonton, Calgary, Winnipeg, and Saskatoon have all emerged as standout performers, ranking among the Top 10 markets for year-over-year increases in benchmark pricing for single-family detached homes. Here’s a closer look at the findings and what they mean for prospective buyers and sellers in these dynamic cities.

Edmonton: A Top Contender in Price Growth

Edmonton has distinguished itself as a major player in the real estate market, ranking fourth among 26 Canadian markets in year-to-date benchmark price growth for single-family detached homes. Starting the year at a benchmark price of $421,000, Edmonton saw a significant increase of 9.8 percent, bringing the benchmark to $462,100 by June 30. This impressive growth rate places Edmonton behind only three Ontario cities: North Bay, Sault Ste. Marie, and Sudbury.

North Bay leads the nation with a staggering 12.8 percent increase, reaching a benchmark price of $423,700. Sault Ste. Marie follows closely with a 12.6 percent rise to $305,000, and Sudbury saw a 10.8 percent increase to $475,900.

Other Western Canadian Leaders

Winnipeg, Saskatoon, and Calgary also showed notable price growth:

• Winnipeg: Ranked fifth, with a nine percent increase, bringing its benchmark price to $383,000.

• Saskatoon: Sixth, with an 8.4 percent rise to $463,100.

• Calgary: Seventh, with an 8.3 percent increase, reaching a benchmark price of $690,900.

National Perspective

Nationally, the benchmark price for single-family detached homes rose by 3.8 percent, reaching $808,700 from January to June. This growth, while positive, pales in comparison to the standout performances of the top Western Canadian cities.

High and Low Ends of the Market

The study also highlighted the extremes in the Canadian market. Greater Vancouver, known for its high real estate prices, ranked 14th with a six percent increase, bringing its benchmark price to an eye-watering $2,057,600 — the highest in the country. The Greater Toronto Area followed, ranking 19th, with a 5.2 percent increase to $1,343,400.

On the other end of the spectrum, Saint John, New Brunswick, stood out as the least costly community in the study, with a benchmark price of $304,100 in June, up 7.5 percent from January. This growth placed Saint John eighth among cities for the largest percentage increases.

What This Means for Buyers and Sellers

For buyers and sellers in Edmonton and other high-performing Western Canadian cities, these trends indicate a vibrant and appreciating market. For sellers, the substantial price increases can translate to significant returns on investment. For buyers, it’s crucial to act swiftly and strategically to secure properties before prices climb further.

Final Thoughts

The Zoocasa study underscores the strength and resilience of the Western Canadian real estate market, with Edmonton leading the charge. Whether you are looking to buy or sell, understanding these market dynamics can help you make informed decisions and capitalize on the current trends. At Iconic YEG, we are here to guide you through every step of your real estate journey, ensuring you make the most of these exciting market conditions.

For more insights and personalized advice, reach out to our team at Iconic YEG. We are committed to helping you navigate the evolving real estate landscape with confidence and success.