SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


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To Sell or Wait: The Winter Edmonton Real Estate Market | ICONIC YEG

Are you considering selling your Edmonton home this winter? Many prospective sellers hesitate due to misconceptions about seasonal real estate trends. With the right preparation, understanding of market forces, and insight — even in colder months — homeowners can still achieve a successful sale! Read on to learn how you can enter the winter Edmonton real estate market with confidence and find success as a seller.

Debunking Winter Real Estate Myths

Myth #1: Nobody Buys During the Winter

Contrary to popular belief, plenty of buyers are out shopping during the colder months. In fact, Iconic YEG's busiest month for Edmonton real estate sales is February as there is little competition with other homes as most sellers decide to list in May causing a major influx in available homes and increasing sellers competition for a buyer. People who are looking for a home during the winter may be more motivated, ensuring that you have a strong pool of interested parties.

Myth #2: Houses Don't Show Well in Winter

Winter may not be the most picturesque season, but some homes shine even more in the winter months. With the right staging, lighting, and a cozy atmosphere, potential buyers can easily envision themselves living in your warm, inviting home. The key is to make sure your property is well-maintained, cleaned, and bright to attract potential buyers.

The Benefits of Selling in Winter

  • Less Competition: With fewer homes on the market, buyers may be more likely to consider your property. This competition can potentially result in a quicker sale or even multiple offers.

  • Serious Buyers: Winter homebuyers tend to be more serious about making a purchase, as they're likely facing some sort of deadline (e.g., job relocation, family growth, etc.).

  • More Real Estate Attention: Your Realtor may have more time to dedicate to your sale, as the market typically slows down during the winter months.

Tips for Selling Your Home During Winter

  1. Maintain Curb Appeal: Keep walkways and driveways clear of snow and ice. Ensure your home is well-lit, both inside and out, to impress potential buyers. Remember, first impressions count!

  2. Stage for Winter: Create a cozy atmosphere with warm, inviting decor. Use soft lighting, blankets, and candles to showcase your home's comfort during winter.

  3. Ensure Home Performance: Before listing your home, make sure that it is energy-efficient and performs well during the winter months. This will be highly appealing to potential buyers who want to keep heating costs down.

  4. Highlight Winter Features: If your home has features that are especially appealing during the winter, such as a fireplace or hot tub, make sure they are clean and well-maintained to show buyers.

  5. Work with an Experienced Realtor: Choose ICONIC YEG who has experience in the winter Edmonton market to provide valuable guidance and insight on making the most of a winter home sale.

Don't let the winter months dissuade you from selling your Edmonton home. By debunking common myths, understanding the benefits, and implementing the right strategies, homeowners can successfully navigate the winter real estate market. So, bundle up, and get ready to make that sale!

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Landscaping: The Power of First Impressions

If you're looking to sell your home quickly in Edmonton, landscaping isn't the first thing that comes to mind and yet it can play a key role in how fast your property sells because of its effect on curb appeal. By dedicating some time and effort into starting or ramping up your outdoor decorating—whether by adding unique touches of personality with potted plants or simply mowing the lawn regularly—you'll be sure to attract potential buyers who will make an offer they can’t refuse. In this blog post, we'll break down why having a well-manicured garden is essential and give you practical tips for landscaping that will help you get top dollar for your house.

A Well-Manicured Lawn Makes a Good First Impression

When potential buyers drive up to your home, the first thing they're going to see is your lawn. If it's overgrown, full of weeds, and generally unkempt, it's going to give them a bad impression of your home before they even step foot inside. On the other hand, if your lawn is well-manicured and looks inviting, it's going to make a good first impression and set the tone for the rest of the showing.

Landscaping Can Add Value to Your Home

In addition to making a good first impression, landscaping can actually add value to your home. According to the National Association of Realtors, homes with professionally landscaped yards sell for an average of 6% more than homes without landscaping. If you're looking to get top dollar for your home, investing in some landscaping can help you do just that.

Landscaping Can Help You Stand Out from the Competition

If you're selling your home in a buyer's market, it's important to do whatever you can to make your home stand out from the competition. One way to do this is with landscaping. By taking the time and effort to make your yard look its best, you'll make your home more appealing than other homes on the market that haven't been as well-maintained.

Landscaping Can Help You Save Money on Energy Bills

In addition to increasing the value of your home and helping you stand out from the competition, landscaping can also help you save money on your energy bills. Trees and shrubs planted strategically around your home can provide natural shade that will keep your home cooler in the summer months and reduce your reliance on air conditioning. In the winter months, evergreens can provide windbreaks that will help keep heat from escaping from your home.

Landscaping Can Be a Fun and Rewarding Project

Finally, it's important to remember that landscaping can be a fun and rewarding project in its own right. Whether you enjoy working outside or are simply looking for a way to improve the appearance of your home, landscaping can be a great way to do it. And, when done right, it can provide you with years of enjoyment.

From the humble front yard rose garden to a grand outdoor kitchen, landscaping is essential when preparing your home for sale. Not only will it create a great first impression with prospective buyers, but it can also adds value and energy efficiency to your home. Finally, proper landscaping can help you stand out from your competition. As with any project around the house, properly planning for a landscaping project helps ensure a successful outcome in both presentation and financial success. If you’re looking to increase the value of your Edmonton home in preparation for sale, contact Caitlin Heine for more expert tips and advice on how to get your home ready. Now let’s dig into that landscaping project!

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 01:30 PM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.