SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


RSS

Just Listed Inside Edmonton’s Hecla Block: 203, 10141 95 Street

There’s a building at the corner of 95 Street and 101A Avenue that has outlasted everything: booms, busts, a fire, decades of neglect, and the constant pressure of redevelopment.

Built in 1914. Condemned in the 1990s. Gutted by fire. And still, it stood.

Four walls of red brick that refused to come down.

That building is the Hecla Block — one of the most recognizable heritage loft buildings in Edmonton.

View the available Hecla Block loft for sale


Edmonton Has a Loft Problem (and It’s Not What You Think)

Search “lofts for sale in Edmonton” and you’ll find options.

Search “lofts for sale in Edmonton” and you’ll find a lot of buildings using that word loosely.

Open-concept layouts in new construction. Exposed ductwork designed to look industrial. Tall ceilings over freshly poured concrete.

They’re fine.

But they’re not lofts.

They’re loft-adjacent — built to evoke a feeling that actually comes from somewhere real.

True loft living has a specific origin: buildings that existed before you. Industrial or early residential spaces repurposed over time, where the structure itself becomes the design.

The Hecla Block is the real version.

Built as Edmonton was still defining itself, this pre-WWI apartment building has survived long enough to become something else entirely. The brick is original. The bones are over a century old. The exposed walls inside each unit aren’t a design decision — they are the building.

There are only 14 units.

There will only ever be 14 units.

And currently, one of them is for sale.

View 203 in Hecla Lofts


Let’s Talk About Location

This is Boyle Street—one of Edmonton’s oldest and most layered neighbourhoods.

Mapped in 1892, this is where the city actually began to take shape. The streets, the scale, the buildings—they weren’t manufactured later. They’ve evolved, adapted, and held onto something most neighbourhoods have already lost: character.

If you’ve spent time in places like East Vancouver, you’ll recognize the feeling. Not polished. Not overly curated. But real. Lived-in. Changing in a way that signals momentum.

And that momentum is already underway.

The Quarters redevelopment is actively reshaping the east edge of downtown. Chinatown is seeing renewed cultural and commercial energy. City-led infrastructure upgrades are rebuilding the streets, sidewalks, and lighting through 2026. The Arts District—Winspear, the Art Gallery, the Royal Alberta Museum—is a short walk away. Downtown is minutes, without feeling like you’re in the middle of it.

And then there’s what sits just below it.

Within ten minutes on foot, you’re in the North Saskatchewan River valley — the largest urban parkland in North America, 48 kilometres of connected trails, parks, and green space that Edmonton somehow managed to protect from development.

Louise McKinney Riverfront Park is right there. Dawson Park—with its off-leash trails, fire pits, hoodoo views, and boat launch—is minutes away. The Muttart Conservatory’s glass pyramids catch the morning light across the water.

If you ride a bike, you can be deep in the valley and feel genuinely removed from the city within minutes of leaving your front door.

On weekends, Little Brick Café in Riverdale is a short walk down the hill. It’s one of those places people return to—good coffee, seasonal menu, a patio that fills up quickly when the weather turns.

The LRT runs nearby. Downtown is minutes by bike or car. The Italian Centre on 95A Street is close enough to function as your actual grocery store.

This is the kind of urban access people pay a premium for in other cities.

In Edmonton, it still exists—just not everywhere.


The Loft

This is a southwest-facing one-bedroom, one-bathroom corner unit.

Natural light moves through the space from morning into evening, carried by oversized south and west-facing windows. Exposed brick lines every wall, and the ceiling height gives the unit a sense of volume that isn’t common in newer construction.

The layout is open, with the kitchen positioned around a concrete island and surrounded by updated cabinetry and modern finishes that sit naturally within the building’s original structure.

The bathroom has been fully renovated, and in-suite laundry is already in place.

It’s a space that doesn’t try to reinterpret loft living. It simply is.

View full photos and listing details


The History of Hecla

The Hecla Block was designed by David Hardie and John Martland—Martland would later become Edmonton’s City Architect.

The materials and details reflect that era: wire-cut red brick, stone lintels, ornamental keystones, and the original “HECLA BLOCK” name set into the façade. Even the foyer tilework remains.

The building was named by its original owner, Icelandic immigrant John Johnson, after Mount Hekla.

After a fire in 1994, only the shell remained. What followed was a full interior reconstruction in the early 2000s, creating open-concept loft layouts inside a preserved 1914 exterior.

That combination—historic structure with modern interior function—is what defines true loft living.


Who This Is For

This isn’t about square footage.

It’s about preference.

The Hecla Block tends to attract people who are looking for something specific—something with texture, history, and a sense of place.

People who want to walk out their door and feel connected to a city, not insulated from it.

People who understand that not everything of value is new.

If you’ve experienced loft living in other cities and wondered where Edmonton’s version is—

This is it.


Caitlin Heine is a REALTOR® with RE/MAX Real Estate and co-founder of Iconic YEG, specializing in Edmonton lofts, heritage properties, and homes with character in central Edmonton.

📧 caitlin@iconicyeg.com
📞 587-336-3176

#203, 10141 95 Street NW | Hecla Block | $299,900

Read

Why Riverdale is Edmonton’s Best-Kept Secret for Home Buyers & Sellers

When it comes to buying or selling a home in Edmonton, few places capture the heart quite like Riverdale. Nestled in the North Saskatchewan River Valley, this one-of-a-kind neighbourhood offers the best of both worlds: nature at your doorstep and downtown Edmonton just minutes away.

I’m Caitlin Heine, owner of Iconic YEG Real Estate, and I’ve helped countless clients fall in love with Riverdale and other Edmonton river valley communities like Rossdale and Cloverdale. Whether you’re searching for your dream home or preparing to sell, I know how to position Riverdale properties to attract the right buyers — and secure the best results.

Why Buyers Choose Riverdale Edmonton Homes

  • Unbeatable Location: Two-minute drive or ten-minute walk to downtown via the 100 Street Funicular.

  • Nature Everywhere: Dawson Park’s off-leash dog trails, the Riverdale Boat Launch, and endless walking/biking paths.

  • Architectural Variety: From heritage character homes to sleek modern infills and stylish condos.

For buyers, Riverdale isn’t just a neighbourhood — it’s a lifestyle. Many of my clients choose it because it feels like a hidden garden in central Edmonton, where you can live in peace yet stay connected to everything the city offers.

Why Sellers Succeed in Riverdale

  • High Demand, Low Supply: Homes here are rare and often sell quickly.

  • Premium Valuation: Buyers value the location, walkability, and charm.

  • Lifestyle Marketing: I position your home to highlight the unique benefits of Riverdale living.

As a Riverdale real estate agent, I understand how to market your property beyond its features — selling the experience of living here is what gets buyers emotionally invested.

Local Favourites That Make Riverdale Shine

  • Dogpatch Bistro Pub: Scratch-made comfort food and a welcoming neighbourhood vibe.

  • Little Brick Café: Coffee, community, and charm in a restored 1903 home.

  • Riverside Golf Course: A hidden gem for golfers right in the river valley.

The River Valley Advantage

Living in Riverdale connects you to some of Edmonton’s most beautiful and historic communities, including Rossdale and Cloverdale. I specialize in these neighbourhoods because they offer a rare blend of heritage, lifestyle, and long-term real estate value.

Thinking about buying or selling in Riverdale?
I’m Caitlin Heine, Edmonton realtor and owner of Iconic YEG — and Riverdale is my backyard. From market insight to strategic negotiation, I’ll make sure your move is the right one.

📍 Start your search or get your home value today:
Explore Riverdale Edmonton Homes for Sale

Contact Caitlin Heine

Read

Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 09:30 AM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.