And What Actually Drove the Result
14019 88 Avenue NW | Listed for $1,600,000 | Sold for $1,620,000
That’s the result.
What matters more is how we got there.
Understanding the Property
14019 88 Avenue is not a typical home in Parkview.
It sits on a 12,000 sq ft pie lot on the Valleyview side, offers over 4,000 sq ft of developed living space, and includes a level of garage capacity that is rarely seen in central Edmonton.
Before anything else, we took the time to understand exactly what it was, who it would appeal to, and how it would be compared in the market.
That becomes the foundation for everything that follows.
Preparing the Home for Launch
Before a home hits the market, there are two separate processes happening.
One is preparing it for photos.
The other is preparing it for people.
They are not the same.
For photos, I’m focused on how the home reads through a lens. Buyers are seeing it first online, so every angle matters. We adjust furniture, remove visual distractions, and make decisions based on how each space will translate in a photo.
I’m looking at sight lines, depth, light, and how the eye moves through each image. What feels natural in person doesn’t always work in photos, so we refine until it does.
Once photography is complete, the focus shifts.
Now it’s about how the home feels in person.
We pay attention to temperature, lighting, scent, sound, and how each space transitions. Doors open or closed. Lights on or off. Curtains positioned intentionally.
Texture matters. Small details matter.
The goal is to create an environment where buyers can move through the home without distraction and understand it clearly.
Pricing with Context
We didn’t price this home based on what it “could be worth.”
We priced it based on how buyers are actually making decisions in this segment.
That meant looking at recent sales in Parkview, Crestwood, and Laurier, understanding the influence of location, lot size, and renovation level, and being realistic about how buyers compare options.
The objective was to position the home where buyers could step in confidently, not where they felt resistance.
Building the Marketing Around the Property
Once the positioning is clear, everything else aligns with it.
We measure the home properly.
We build a detailed feature sheet.
We create a dedicated landing page with full information.
We write a long-form blog to give context to both the property and the neighbourhood.
We produce lifestyle video and photography that reflects how the home actually lives, not just how it looks.
Social media is used to introduce the property in stages — highlighting key features like the garage, the lot, and the overall scale — so that interest builds before the home is even available.
At the same time, we engage directly with the local agent community. In neighbourhoods like Parkview, that network matters.
We also incorporate traditional print marketing, because the right buyer isn’t always coming from one channel.
Everything is intentional. Nothing is random.
Showings and Open Houses
Once the home is live, we don’t leave showings to chance.
We schedule them in a way that creates energy and awareness. When buyers know there is activity, it changes how they approach the property.
Open houses are planned, not just held. They’re designed to reflect the property and attract the right type of buyer.
We’re not trying to get as many people through as possible. We’re focused on getting the right people through.
Creating Momentum and a Decision Point
Interest on its own isn’t enough. It needs structure.
We build momentum through the first few days on market, then set a clear timeline for offers.
This gives buyers a framework. They know when decisions are being made, and they can act accordingly.
Without that, interest can fade. With it, buyers engage more directly.
The Result
The home sold in days, with multiple offers, at $1,620,000.
That outcome wasn’t created at the end.
It was created through preparation, positioning, and execution before and during the first few days on market.
What This Means for Sellers
Every home is different, but the process should never be random.
Understanding the property, preparing it properly, positioning it correctly, and bringing it to market with intention is what drives results.
Not assumptions. Not timing. Not luck.
Thinking About Selling?
If you’re considering selling and want a clear, thoughtful approach to how your home is prepared, positioned, and brought to market, I’m always happy to have that conversation.
Caitlin Heine
Iconic YEG Real Estate Team
RE/MAX Real Estate
587-336-3176
