And What Actually Drove the Result

14019 88 Avenue NW | Listed for $1,600,000 | Sold for $1,620,000

That’s the result.

What matters more is how we got there.

Understanding the Property

14019 88 Avenue is not a typical home in Parkview.

It sits on a 12,000 sq ft pie lot on the Valleyview side, offers over 4,000 sq ft of developed living space, and includes a level of garage capacity that is rarely seen in central Edmonton.

Before anything else, we took the time to understand exactly what it was, who it would appeal to, and how it would be compared in the market.

That becomes the foundation for everything that follows.

Preparing the Home for Launch

Before a home hits the market, there are two separate processes happening.

One is preparing it for photos.
The other is preparing it for people.

They are not the same.

For photos, I’m focused on how the home reads through a lens. Buyers are seeing it first online, so every angle matters. We adjust furniture, remove visual distractions, and make decisions based on how each space will translate in a photo.

I’m looking at sight lines, depth, light, and how the eye moves through each image. What feels natural in person doesn’t always work in photos, so we refine until it does.

Once photography is complete, the focus shifts.

Now it’s about how the home feels in person.

We pay attention to temperature, lighting, scent, sound, and how each space transitions. Doors open or closed. Lights on or off. Curtains positioned intentionally.

Texture matters. Small details matter.

The goal is to create an environment where buyers can move through the home without distraction and understand it clearly.

Pricing with Context

We didn’t price this home based on what it “could be worth.”

We priced it based on how buyers are actually making decisions in this segment.

That meant looking at recent sales in Parkview, Crestwood, and Laurier, understanding the influence of location, lot size, and renovation level, and being realistic about how buyers compare options.

The objective was to position the home where buyers could step in confidently, not where they felt resistance.

Building the Marketing Around the Property

Once the positioning is clear, everything else aligns with it.

We measure the home properly.
We build a detailed feature sheet.
We create a dedicated landing page with full information.
We write a long-form blog to give context to both the property and the neighbourhood.

We produce lifestyle video and photography that reflects how the home actually lives, not just how it looks.

Social media is used to introduce the property in stages — highlighting key features like the garage, the lot, and the overall scale — so that interest builds before the home is even available.

At the same time, we engage directly with the local agent community. In neighbourhoods like Parkview, that network matters.

We also incorporate traditional print marketing, because the right buyer isn’t always coming from one channel.

Everything is intentional. Nothing is random.

Showings and Open Houses

Once the home is live, we don’t leave showings to chance.

We schedule them in a way that creates energy and awareness. When buyers know there is activity, it changes how they approach the property.

Open houses are planned, not just held. They’re designed to reflect the property and attract the right type of buyer.

We’re not trying to get as many people through as possible. We’re focused on getting the right people through.

Creating Momentum and a Decision Point

Interest on its own isn’t enough. It needs structure.

We build momentum through the first few days on market, then set a clear timeline for offers.

This gives buyers a framework. They know when decisions are being made, and they can act accordingly.

Without that, interest can fade. With it, buyers engage more directly.

The Result

The home sold in days, with multiple offers, at $1,620,000.

That outcome wasn’t created at the end.

It was created through preparation, positioning, and execution before and during the first few days on market.

What This Means for Sellers

Every home is different, but the process should never be random.

Understanding the property, preparing it properly, positioning it correctly, and bringing it to market with intention is what drives results.

Not assumptions. Not timing. Not luck.

Thinking About Selling?

If you’re considering selling and want a clear, thoughtful approach to how your home is prepared, positioned, and brought to market, I’m always happy to have that conversation.

Free Home Evaluation

Caitlin Heine
Iconic YEG Real Estate Team
RE/MAX Real Estate
587-336-3176

Discover 14019 88 Avenue NW – Luxury Living on a 12,000 sq ft Lot

Some homes stand out because of their finishes. Others because of their location. And occasionally, a property comes along that offers something far rarer — space, privacy, and scale in one of Edmonton’s most established neighbourhoods.

Welcome to 14019 88 Avenue NW, a beautifully renovated residence on the coveted Valleyview side of Parkview. Set on an extraordinary 12,000 square foot southwest-facing pie lot, this home combines over 4,000 square feet of developed living space with the kind of land and infrastructure that has become increasingly difficult to find in central Edmonton.

In a neighbourhood where redevelopment has often meant smaller lots and vertical builds, this property offers something different: room to breathe without sacrificing luxury.

A Home Designed for Both Everyday Living and Entertaining

Originally built in 1964 and extensively renovated with a major addition completed in 2009, the home blends timeless architecture with thoughtful upgrades that support modern living.

Inside, the home offers four bedrooms and three and a half bathrooms, along with a layout designed to balance open entertaining spaces with comfortable areas for daily life.

The heart of the home is the kitchen — a space designed not just for cooking, but for gathering. Anchored by a dramatic 12-foot granite island, the kitchen overlooks the backyard through a wall of windows, filling the main floor with natural light and connecting indoor living with the private outdoor setting.

Double ovens, a custom glass backsplash, and generous workspace make it equally suited to hosting large dinners or preparing family meals.

Throughout the home, four fireplaces create warmth and atmosphere, while site-finished hardwood floors and high-quality finishes reinforce the sense of craftsmanship.

Spaces That Elevate Everyday Life

Beyond the main living areas, the home includes a number of features that make daily living both more comfortable and more functional.

The lower level is designed as a true entertainment retreat. A sound-insulated media room features heated floors, theatre lighting, and built-in speakers — creating a cinematic experience without leaving home.

Adjacent to the media space is a dedicated gym and recreation area, offering flexibility for workouts, hobbies, or additional gathering space.

A spacious laundry room with sink provides convenience, while the custom mudroom includes built-in cabinetry and a second sink — ideal for managing busy family life or returning home after outdoor activities.

Estate-Scale Outdoor Living in Central Edmonton

Perhaps the most remarkable feature of this property is the land itself.

At approximately 12,000 square feet, the southwest-facing pie lot provides an outdoor setting rarely found this close to Edmonton’s river valley and downtown core.

The yard has been thoughtfully designed to maximize privacy and usability. Mature trees create a natural canopy, while irrigation systems support the lawn and gardens. A concrete patio provides space for entertaining, and a wood-burning outdoor fireplace adds warmth and atmosphere to evenings spent outdoors.

In a city where many central lots have been subdivided over time, a property of this scale offers something increasingly rare: estate-style outdoor living in the heart of the city.

A Garage Configuration Rarely Seen in Central Edmonton

For collectors, hobbyists, or anyone who values workspace and storage, the garage infrastructure at 14019 88 Avenue is exceptional.

The property includes:

• An oversized attached double garage

• A heated 16’ × 39’ detached four-car garage

Together, they provide six enclosed parking spaces, a configuration rarely found in mature neighbourhoods like Parkview.

The detached structure offers flexibility beyond vehicle storage. With its size and layout, it could easily function as a workshop, studio, creative space, or additional recreational area.

For buyers who appreciate vehicles, tools, or projects, this kind of infrastructure represents a unique opportunity.

Infrastructure That Supports Long-Term Comfort

Luxury homes are defined not only by their finishes, but also by what lies behind the walls.

This property includes a number of important upgrades designed for long-term comfort and efficiency:

• Hardie Board siding

• Triple-pane windows

• Tankless hot water system

• EV charger

• Two high-efficiency furnaces

• Integrated sound system

• Security system with cameras

• Central vacuum

These improvements reflect a thoughtful investment in the home’s longevity and functionality.

Living in Parkview

Beyond the property itself, the surrounding community is one of Edmonton’s most desirable.

Parkview has long been recognized as one of the city’s premier residential neighbourhoods. Its tree-lined streets, large lots, and architectural diversity create a character that newer communities simply cannot replicate.

Located just minutes from downtown, Parkview offers an ideal balance between urban access and quiet residential living.

Residents enjoy immediate proximity to:

• Edmonton’s River Valley trail system

• Buena Vista Park

• The Valleyview shopping area

• Top-rated schools

• Golf courses

• River Valley scenic viewpoints

For those who value outdoor recreation, the nearby trail network offers year-round opportunities for walking, cycling, and exploring one of North America’s largest urban park systems.

The Valleyview side of Parkview, where 14019 88 Avenue is located, is particularly sought after for its proximity to the river valley and its established streetscape.

A Rare Opportunity in a Mature Neighbourhood

As central Edmonton continues to evolve, properties that combine large original lots, extensive renovations, and modern infrastructure are becoming increasingly rare.

14019 88 Avenue offers all three.

For buyers seeking luxury living without sacrificing land, privacy, or garage space, this property presents an opportunity that is difficult to replicate.

Explore the Property

14019 88 Avenue NW
Parkview, Edmonton
Offered at $1,600,000

For more information, private viewing opportunities, or full property details, contact:

Caitlin Heine
Iconic YEG Real Estate Team
RE/MAX Real Estate
587-336-3176
caitlin@iconicyeg.com