SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


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To Sell or Wait: The Winter Edmonton Real Estate Market | ICONIC YEG

Are you considering selling your Edmonton home this winter? Many prospective sellers hesitate due to misconceptions about seasonal real estate trends. With the right preparation, understanding of market forces, and insight — even in colder months — homeowners can still achieve a successful sale! Read on to learn how you can enter the winter Edmonton real estate market with confidence and find success as a seller.

Debunking Winter Real Estate Myths

Myth #1: Nobody Buys During the Winter

Contrary to popular belief, plenty of buyers are out shopping during the colder months. In fact, Iconic YEG's busiest month for Edmonton real estate sales is February as there is little competition with other homes as most sellers decide to list in May causing a major influx in available homes and increasing sellers competition for a buyer. People who are looking for a home during the winter may be more motivated, ensuring that you have a strong pool of interested parties.

Myth #2: Houses Don't Show Well in Winter

Winter may not be the most picturesque season, but some homes shine even more in the winter months. With the right staging, lighting, and a cozy atmosphere, potential buyers can easily envision themselves living in your warm, inviting home. The key is to make sure your property is well-maintained, cleaned, and bright to attract potential buyers.

The Benefits of Selling in Winter

  • Less Competition: With fewer homes on the market, buyers may be more likely to consider your property. This competition can potentially result in a quicker sale or even multiple offers.

  • Serious Buyers: Winter homebuyers tend to be more serious about making a purchase, as they're likely facing some sort of deadline (e.g., job relocation, family growth, etc.).

  • More Real Estate Attention: Your Realtor may have more time to dedicate to your sale, as the market typically slows down during the winter months.

Tips for Selling Your Home During Winter

  1. Maintain Curb Appeal: Keep walkways and driveways clear of snow and ice. Ensure your home is well-lit, both inside and out, to impress potential buyers. Remember, first impressions count!

  2. Stage for Winter: Create a cozy atmosphere with warm, inviting decor. Use soft lighting, blankets, and candles to showcase your home's comfort during winter.

  3. Ensure Home Performance: Before listing your home, make sure that it is energy-efficient and performs well during the winter months. This will be highly appealing to potential buyers who want to keep heating costs down.

  4. Highlight Winter Features: If your home has features that are especially appealing during the winter, such as a fireplace or hot tub, make sure they are clean and well-maintained to show buyers.

  5. Work with an Experienced Realtor: Choose ICONIC YEG who has experience in the winter Edmonton market to provide valuable guidance and insight on making the most of a winter home sale.

Don't let the winter months dissuade you from selling your Edmonton home. By debunking common myths, understanding the benefits, and implementing the right strategies, homeowners can successfully navigate the winter real estate market. So, bundle up, and get ready to make that sale!

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Iconic Edmonton Companies: ArtHouse Residential

The Iconic team has been long time admirers of ArtHouse Residential and their consistent focus on improving the residential development landscape within Central Edmonton. Whether its a full custom home, a garage suite or a sauna, it seems everything they build is quality and utterly iconic.

ArtHouse Residential is an Edmonton-based custom infill home builder that prioritizes collaboration and efficiency. They strive to challenge the status quo, working with clients to craft personalized sustainable homes without sacrificing lifestyle, space or aesthetics - all while helping them save money on their monthly mortgage. With a focus building dense versatile properties tailored around individual lifestyles granting access to urban experiences: building a home with Arthouse means achieving sustainability, value and ultimate style.

As Edmontonians themselves, the owners of ArtHouse care about the communities they work in.  With each new home developed by ArtHouse, not only the property its sits upon improves; the whole street, the entire community and the City of Edmonton benefits as a whole.  More recently we were conversing about the concept of aging in place and how that affects the standard perspectives of Infill homes in Edmonton. Curious on their take, the owners of ArtHouse put it best when they said:

“An aging-in-place home goes beyond maximizing your financial investment in a property. It’s also about keeping strong social connections. People often build relationships with neighbours and become invested in their community. A home and the surrounding community can contribute to your sense of identity. Adaptable homes benefit the community by enabling people of all ages and abilities to remain a part of it. Age-in-place homes help people maintain their sense of identity and connection to place.”

At Iconic we see time and time again that owners are faced with the pressure to move as their current home does not meet the standards of their changing abilities which is why we admire companies like ArtHouse who are having these conversations with their clients before they become an urgent necessity. 

Just like any long term investment, planning for the future is key.  Creating an aging-in-place home transforms a regular dwelling into an accessible, functional space for all ages. By incorporating hidden features in the layout and design of your house, you make it easier to accommodate any unexpected injuries or surgeries that could occur down the line. Not only does this guarantee added security - but if you choose to sell later on, accessibility is sure to entice potential buyers and increase your overall value.

Afterall, who wouldn't find comfort knowing they can live comfortably regardless of age?

For more information on custom home building, reach out to our friends at ArtHouse Residential.

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 11:30 AM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
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