SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


RSS

What Endures: A Home That Reflects the Best of Crestwood

10024 147 Street NW | Crestwood, Edmonton

The rarest luxury isn't what was built this year. It's what was built to outlive us.

There is something quietly reassuring about a home that has already stood the test of time.

Not because it is old, but because every passing decade has confirmed the quality of the decisions made before us. The proportions still feel right. The materials still feel honest. The spaces continue to welcome the rhythms of everyday life without asking to be reinvented.

Homes like this remind us that permanence has its own kind of beauty.

Located at 10024 147 Street NW, this extensively renovated 1933 home offers an increasingly rare combination: enduring craftsmanship, meaningful updates, and one of Edmonton's most sought-after neighbourhoods.

A House That Was Never Meant to Follow Trends

Some homes ask to be admired.

Others simply ask to be lived in.

From the moment you step inside, the architecture quietly introduces itself. Solid fir frames each transition between rooms. Original brick anchors the living space with warmth and texture. Hardwood stretches throughout the main floor beneath oversized windows that invite Crestwood's mature canopy indoors.

Nothing competes for attention.

Every material contributes to the whole.

The result is a home that feels grounded, balanced and remarkably comfortable.

Renovated With Respect

One of the greatest compliments you can give a home is to improve it without changing its identity.

Over the years, this home has been extensively renovated with exactly that philosophy.

Triple-pane windows improve comfort and efficiency while preserving the generous natural light that defines the home.

An on-demand hot water system modernizes everyday living.

The kitchen has been beautifully updated with a gas range, walk-in pantry, generous workspace and a built-in breakfast nook that naturally becomes the centre of daily life.

Upstairs, heated floors bring modern comfort to a beautifully renovated bathroom while preserving the character that makes the home unique.

Every improvement feels like a continuation of the home's story rather than a departure from it.

Spaces Designed Around Living

Great homes reveal themselves through everyday moments.

Morning coffee in the breakfast nook as sunlight fills the kitchen.

Friends gathered around a wood-burning fireplace on a winter evening.

Children racing across hardwood floors before dinner.

Summer meals that begin inside and naturally drift onto the stone patio beneath mature trees.

Five bedrooms and nearly 2,200 square feet of finished living space provide flexibility for growing families, guests, home offices or creative pursuits without sacrificing the intimacy that makes the home feel welcoming.

The Lot Is Part of the Opportunity

The home is only part of what makes this property special.

Situated on a 50 × 145-foot west-facing lot, the backyard offers exceptional privacy, mature landscaping and room to imagine what comes next.

Whether that means gardens, additional outdoor living, or designing a custom garage that reflects your own lifestyle, the space is already here.

Possibility is one of the most valuable features a property can offer.

Why Crestwood Continues to Be One of Edmonton's Most Desirable Neighbourhoods

Some neighbourhoods are appreciated.

Others are quietly pursued.

Crestwood has earned its reputation through decades of thoughtful growth, architectural diversity and an extraordinary relationship with Edmonton's River Valley. Bordered by the North Saskatchewan River, McKinnon Ravine and MacKenzie Ravine, the neighbourhood offers immediate access to one of the largest urban park systems in North America while remaining just minutes from downtown.

Residents enjoy tree-lined streets, an active community league founded in 1917, local schools, parks, tennis courts, skating, and a rhythm of life that encourages walking, cycling and knowing your neighbours. The Crestwood Community League is recognized as Edmonton's oldest continuous community league and is believed to be the oldest in Alberta and North America.

This is a neighbourhood where families often stay for decades—not because they have to, but because they want to.

More Than a Listing

Every home has a story.

Some are measured by finishes.

Others by square footage.

The most memorable homes are measured by something else entirely.

The quality of their craftsmanship.

The life they've already supported.

And the confidence that they'll continue doing so for generations to come.

10024 147 Street NW is one of those homes.

Explore More

View the complete photo gallery

Watch the cinematic virtual tour

Learn more about living in Crestwood

Book a private showing

About Caitlin Heine

Exceptional homes deserve exceptional representation.

I'm Caitlin Heine, REALTOR® with RE/MAX Real Estate and founder of Iconic YEG. I specialize in marketing Edmonton's distinctive homes through thoughtful storytelling, strategic digital marketing, and neighbourhood expertise. My goal is simple: to help buyers understand not just the property itself, but the lifestyle, craftsmanship, and community that make it extraordinary.

Whether you're considering 10024 147 Street, exploring Crestwood homes for sale, or simply looking for advice on Edmonton's mature neighbourhoods, I'd be happy to help.

Caitlin Heine
RE/MAX Real Estate | Iconic YEG
📞 587-336-3176
✉️ caitlin@iconicyeg.com
🌐 www.iconicyeg.com

Read

How This Edmonton Home Sold Unconditionally in Three Days

Most homes don't fail because of the market. They fail because of the plan.

The difference between a home that sells in three days and one that sits for three months has nothing to do with the house itself. It has everything to do with the thinking that happened before it ever went live. I see it play out across Edmonton constantly — in Crestwood, in Parkview, in Glenora, in Westmount — at every price point.

9503 142 Street is a good example of what I mean.


Selling a Home in Edmonton Starts With Knowing It Deeply

Before I recommend a price, brief a photographer, or move a single piece of furniture, I walk through a home and learn it. I notice what stops you. What makes you slow down. What you reach out and touch. What you open. What you feel before you've consciously decided anything.

Then I build the entire strategy around those moments.

For 9503 142 Street — a 2023-built home in Crestwood with a dark marble gas fireplace, fluted wood doors, light oak floors, a bonus room, and the only attached double garage in the active Edmonton market — I knew exactly which features would make the right buyer fall in love. My job was to make sure they discovered those features in the right order, at the right moment, in the right light.

I told the sellers to close every fluted door before each showing. Not to tidy up. Because I wanted buyers to have to open them. To touch them. To discover what was on the other side. That moment of discovery is not an accident — it's choreography.


Edmonton Home Staging: Where the Sale Is Won

Buyers decide in the first five seconds inside a home. That moment is created deliberately, or it isn't created at all.

I staged this home using the sellers' existing furniture, brought in additional pieces, art, and decor, and made deliberate decisions room by room. I painted two walls — not as a decorating choice, but because new construction listings in Edmonton all look the same. Bright, white, empty. This home needed to stop the scroll the moment the first photo loaded, and it did.

Every light was on. Every window covering was positioned exactly as I specified. Every toilet seat was down. These are not details. They are the difference between a buyer who feels something and one who doesn't.


Strategic Pricing for the Edmonton Market

This home had history. It had been listed before, at a lower price, and hadn't sold. For some, that history becomes a reason to be cautious. To underprice. To apologize for the location in the listing notes.

The pricing strategy was built on a full competitive analysis of every relevant sale and every active listing in Crestwood, Parkview, and Laurier Heights. I needed to know what Edmonton buyers had actually paid, what argument a buyer's agent would make across the table, and how to hold the line when they made it.

We listed at $1,274,500. Above the previous list price. Above the active competition on the same street. Because the work had been done.


Marketing That Reaches the Right Edmonton Buyer

Magazine-quality photography. A cinematic video. Drone footage that told the story of the community. Paid social campaigns targeting local Edmonton professionals and buyers relocating from BC and Ontario — a growing segment who see Edmonton real estate as exceptional value and move quickly when the right home appears. A coming-soon campaign before we went live. A dedicated landing page. A lifestyle blog feature. Professional measurements. An open house on launch weekend that was packed.

Every element was built for the specific buyer I had already identified — before a single photo was taken.


The Result We Planned For

Unconditional offer. Opening weekend.


What This Means If You're Selling Your Home in Edmonton

I work this way with every listing, in every Edmonton neighbourhood, at every price point. The preparation, the choreography, the marketing — none of it scales down based on price. A buyer walking into a home in Laurier Heights or Westmount or Rio Terrace deserves the same five seconds of certainty as a buyer in a $1.4M Crestwood infill.

If you are thinking about selling, the question is not what your home is worth. It's what your home needs to become — and who needs to feel it.

That's where I start. Every time.


Caitlin Heine is a REALTOR®, the owner of Iconic YEG | RE/MAX Real Estate, and a 2025 RE/MAX Chairman's Club Award recipient. She works with buyers and sellers across Edmonton, from first homes to luxury infill.

📞 587-336-3176 ✉️ caitlin@iconicyeg.com 🌐 iconicyeg.com

Read

Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 05:30 AM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.