SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


RSS

Coming Soon to Crestwood.

Be honest.

You're not just looking to buy any house in Crestwood.

You're buying where your kids go to school. You're buying who your neighbours are. You're buying how it feels when someone asks where you live. You're buying the version of your life you've been building toward, the one you've earned, and the one you’ve always deserved.

Crestwood Doesn't Wait. And Neither Do Its Buyers.

Crestwood is not a neighbourhood people stumble into. It is a neighbourhood people choose deliberately.

The schools are exceptional. The streets are mature. The neighbours have been there long enough to know each other. The North Saskatchewan River Valley is at your doorstep.

This is the Edmonton address that signals something, and everyone in your world knows exactly what.

You’ve Seen the Alternatives

You want new construction. But you’ve seen what most of it looks like in this neighbourhood.

Narrow lots. Tight bedrooms. Eighteen hundred square feet stretched to justify the price. Detached garages. Finishes that photograph well but feel forgettable in person.

You’ve walked through them. You already know they’re not what you’re looking for.

This Is Not That House.

What’s coming to market in Crestwood this week is not an average infill. It is not a skinny.

It is a full-width home on a pie-shaped lot, which means something rare in this neighbourhood: a backyard that is a proper yard. Usable, functional, and hard to find in new construction.

It has a double attached garage because some things matter in Edmonton. Walking from your car into your kitchen in January is one of them.

Three bedrooms up. One down. Three and a half bathrooms, including an ensuite that removes any doubt.

At 2,433 square feet above grade, this home does what most new construction in Crestwood cannot. It includes a true second-floor bonus room. Room for the kids. Room for the family to retreat. Because this floor plan was designed around how a family actually lives, not around how tightly a builder could fit three bedrooms onto a narrow lot and still call it a family home.

Over 3,300 square feet of finished living space in Crestwood, for under $1.4 million.

Read that again.

The Details That Signal The Difference.

Most homes at this price point rely on finishes.

This home reflects decisions.

It starts at the exterior. Hardie board. Wood. Concrete.
Not stucco. Not standard.
This home is a statement piece.

Step inside.

The space opens immediately. A wide entry. A clear, uninterrupted sightline to the backyard. Light-toned flooring running seamlessly across the entire main level.

Nothing feels tight. Nothing feels compromised.

The fluted wood interior doors are the kind of detail that makes every other door you've ever seen feel unfinished.

The staircase sits exactly where it should. Open risers. Solid wood treads. Black steel horizontal railing. Surrounded by windows that bring natural light into the centre of the home.

It doesn’t compete with the space. It elevates it.

The living room is anchored by a full stone gas fireplace surround. It doesn’t decorate the room. It defines it. Oversized black-framed windows stretch across the back wall, maintaining a constant connection to the yard.

The kitchen is built for people who use their homes, and who entertain in them.

A waterfall island with proper seating.
A range with pot filler.
A walk-in pantry with built-in shelving, integrated lighting, and a wine fridge.

Because a pantry without them is just a closet, and you are not buying a closet.

The mudroom connects directly to the attached garage -- full-height cabinetry, built-in bench seating, storage that was designed around hockey bags and school backpacks and the reality of what a family actually brings through the door every single day.

A laundry room with a sink and storage.

An ensuite with a freestanding tub, walk-in shower, double sinks, and a walk-in closet that resets your standard the moment you see it.

Move In. Just Live.

Most new construction in this city hands you keys and a list.

A deck to build. A yard to landscape. Air conditioning to source, quote, and install during the first summer you were supposed to be enjoying your home. Window coverings to measure and wait on while you live exposed for months. A basement that looks finished on paper but requires another investment to feel complete.

This home is already done.

The landscaping is professionally completed. The composite deck is built. The gas line is in place. The backyard is ready for your first summer, not your third.

Central air conditioning is installed. Custom window coverings are installed throughout.

And the basement is fully finished with a large family room, bedroom and four piece bath. 

No additional expense.

Just move in and live.

This Is What You’ve Been Waiting For

You’ve been watching this market.

You know what’s available.
And you know how rarely a home like this comes along in Crestwood.

The lot. The layout. The square footage. The level of finish.
It almost never aligns like this.

This one does.

And it’s coming to market this week.

You’ll either move on it quick,

or you’ll spend the rest of the year comparing everything else to it.

For more information or to view the property before it hits the market, contact Caitlin Heine of Iconic YEG.

Caitlin Heine
Iconic YEG of RE/MAX Real Estate
587-336-3176
caitlin@iconicyeg.com

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Any Agent Can Write an Offer. Not Every Agent Can Hold It Together.

In Real Estate, any agent can write an offer.

That’s not the job.

The contracts are standardized. The forms are templated. The process itself is teachable, and most agents learn it quickly. Writing an offer is not what separates someone in this industry.

What happens after the offer is written is where the real job begins.

Real Estate Is Not Just a Transaction

Real estate is a high-pressure environment where money, timelines, uncertainty, and human emotion all collide at once.

And when that happens, people don’t show up as their most logical, composed selves.

They show up as humans.

And humans are complex.

You are not just working with a buyer or a seller. You are working with everything that person is carrying that day; and most of it has nothing to do with the house.

They could be navigating a strained relationship.
They could be under financial pressure they haven’t shared.
They could be grieving something quietly.
They could be celebrating something privately.
They could be afraid of making the wrong decision.

Loss. Love. Fear. Worry. Anger.

All of it walks into the room with them.

Pressure Changes People

Add a real estate transaction on top of that, and things shift quickly.

Deadlines tighten.
Decisions feel heavier.
Money becomes real.

And people react.

They second-guess themselves.
They become anxious.
They argue.
They overshare.
They look for certainty where there isn’t any yet.

This is not a flaw in the process.

This is the process.

The Job Is Not What People Think

Most people think a real estate agent’s job is to manage the deal.

It’s not.

The real job is to manage the environment the deal exists in.

A great real estate agent is the leader in the room. They set the tone. They control the pace. They create stability in moments where things could easily become unstable.

This is what we do every day.

Clients are not hiring us because we know how to fill out a contract. They are hiring us because of our experience and our ability to navigate situations that feel uncertain, emotional, or complex.

They are hiring us to lead.

People Respond to What They Feel

People don’t respond only to what is said.

They respond to what is felt.

Whether they realize it or not, people are constantly reading the environment around them. They are assessing safety, certainty, and control through tone, pace, body language, and presence.

If the person leading the situation feels rushed, uncertain, or reactive, it creates tension. It makes everything feel less stable, even when the situation itself is manageable.

If the person leading the situation is grounded, clear, and steady, the opposite happens.

People settle.
Conversations stay productive.
Emotions don’t escalate.

This is not about personality.

It’s about regulation.

You Set the Temperature of the Room

In real estate, whether you realize it or not, you are setting the temperature of every interaction.

A great agent understands that and takes responsibility for it.

They do not match the chaos in the room.
They do not get pulled into emotional reactions.
They do not create urgency where it does not exist.

They slow things down.
They simplify.
They guide.

They hold it together.

Most Things Are Not Emergencies

Most situations in real estate are not actually emergencies.

They just feel like they are.

A lender pushing back on a clause is not a crisis.
A lawyer questioning wording is not a deal breaker.
An unexpected issue is not the end of a deal.

There is almost always a solution.

The difference is whether someone is calm enough to find it.

This Is the Work

This is the job.

Not just moving a deal from point A to point B, but carrying people through a process that can feel overwhelming and making it feel controlled, manageable, and handled.

It is understanding that behind every decision is a human being navigating far more than what is written on paper.

It is recognizing that this work is not just transactional.

It is psychological.

It is emotional.

It is perfectly human.

The Difference

Any agent can write an offer.

But not every agent can hold it together.


If you’re looking for a Edmonton real estate experience that feels clear, steady, and handled from start to finish, that’s exactly how we operate.

You don’t need to have everything figured out. You just need the right person leading you through it.

Caitlin Heine 587-336-3176
Iconic YEG Real Estate Team
RE/MAX Real Estate

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CONTACT ICONIC YEG

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 07:30 AM (UTC).
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Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
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