SOLD | 14623 89A Ave

In Parkview, Edmonton

The Story Behind the Sale

Strategic Preparation. Powerful Results.

Some sales happen quietly. Not by chance, but by design.

Before this Parkview bungalow ever went live on MLS, it was already generating interest. Through intentional pre-marketing — including professional staging, strategic social media placement, video storytelling, and a custom landing page, we built momentum before the listing launched.

And it worked.

The day before even hitting the market, this property received two strong offers.

The demand for Parkview homes is strong — especially for well-presented, well-positioned properties like this one. Buyers are waiting for listings that feel intentional — not rushed. And that’s where the right strategy makes all the difference.

When you work with me, you’re not just listing a property. You’re launching a campaign built to attract the right buyers, faster, and for stronger results.

What Made This Parkview Sale Different

  • Professional staging and styling to highlight light, flow, and livability.

  • Pre-listing campaign across Instagram, YouTube, and local buyer networks.

  • Custom landing page and storytelling video crafted to connect emotionally with buyers.

  • Local buzz and word-of-mouth before the first showing request.

  • Sold before launch, with multiple strong offers.

Thinking About Selling in Parkview?

If you’ve been considering selling, the best time to start the conversation is before you’re ready. Because how you prepare — and how your story is told — defines the outcome.

Let’s talk strategy. No pressure, no gimmicks — just a conversation about what’s possible.


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Just Listed in Westmount, Edmonton: Custom Luxury Home with Over 4,100 Sq Ft of Living Space

Westmount continues to be one of Edmonton’s most sought-after mature neighbourhoods for buyers looking for central living, large lots, and architecturally distinctive homes.

Located on a quiet tree-lined street just minutes from 124 Street, downtown Edmonton, and the river valley, this newly listed custom two-storey home at 10923 130 Street NW offers over 4,100 sq ft of finished living space in one of the city’s most established communities.

Built for modern living while maintaining the scale and presence buyers expect in Westmount, the home features 5 bedrooms, 3.5 bathrooms, multiple living areas, a fully finished basement, and extensive outdoor amenities.


A Central Edmonton Location Buyers Continue to Prioritize

Westmount has become increasingly desirable among Edmonton home buyers who want:

  • proximity to downtown

  • walkable amenities

  • mature streetscapes

  • larger residential lots

  • access to local restaurants and shopping

  • established community character

The neighbourhood offers quick access to:

For many buyers, Westmount provides a balance between central convenience and residential privacy that is difficult to replicate in newer neighbourhoods.


Designed for True Family Life

The layout of this home was designed around practical day-to-day living while still offering the scale expected in Edmonton’s luxury market.

The main floor centres around a large custom kitchen featuring:

  • floor-to-ceiling dark green cabinetry

  • quartz countertops

  • brass hardware

  • full-size fridge and freezer

  • gas range

  • oversized island with seating

  • direct views of the backyard and outdoor living space

The adjoining dining and living areas create a connected main living space suited for both family living and entertaining.

A main floor office provides additional flexibility for buyers working remotely or needing a dedicated workspace.


Upper-Level Family Layout

Upstairs, the home offers three generously sized bedrooms, including a vaulted primary suite with a four-piece ensuite.

Additional upper-level features include:

  • built-in window benches

  • upper-floor laundry

  • large bedroom layouts

  • extensive natural light throughout

The overall floor plan emphasizes usable square footage and separation between gathering spaces and private areas.


Fully Finished Basement with Additional Living Space

The finished basement expands the home’s functionality significantly with:

  • 2 additional bedrooms

  • large recreation space

  • infrared sauna

  • additional storage and flexible-use areas

This lower level creates options for larger families, guests, fitness space, media use, or multigenerational living.


Outdoor Features Rarely Found in Central Edmonton

Large outdoor spaces remain one of the defining advantages of mature Edmonton neighbourhoods like Westmount.

This property includes:

  • covered rear deck

  • landscaped yard

  • hot tub

  • raised garden beds

  • heated oversized garage

  • workshop space

  • RV parking

Combined with the mature tree canopy and quiet residential street, the exterior setting contributes significantly to the overall appeal of the property.


Modern Systems

The home was professionally built in 2021 by Gentry Builders:

Additional features include:

  • air conditioning

  • HRV system

  • central vacuum

  • vinyl windows

  • modern mechanical systems

These updates provide buyers with the benefits of newer construction while remaining in one of Edmonton’s most established neighbourhoods.


Luxury Homes in Westmount, Edmonton

As demand for centrally located luxury homes in Edmonton continues to grow, properties offering this combination of:

  • location

  • lot size

  • finished square footage

  • mature surroundings

  • modern construction

  • functional layout
    remain relatively limited within the market.

10923 130 Street NW is currently listed at $1,299,000.

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For buyers searching for a luxury home in Westmount Edmonton with substantial living space and access to central amenities, this property represents a rare opportunity within the current Edmonton real estate market.

Book a Private Viewing

Homes in Westmount that combine this level of square footage, lot size, modern construction, and central location rarely become available.

To schedule a private showing or request additional information about 10923 130 Street NW, contact:

Caitlin Heine
RE/MAX Real Estate
Iconic YEG Real Estate Team

📞 587-336-3176
📧 caitlin@iconicyeg.com
🌐 www.iconicyeg.com

Whether you’re relocating within Edmonton, searching for a luxury home in a mature neighbourhood, or looking for a property with more functional living space near downtown, this home is worth experiencing in person.

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How This Edmonton Home Sold Unconditionally in Three Days

Most homes don't fail because of the market. They fail because of the plan.

The difference between a home that sells in three days and one that sits for three months has nothing to do with the house itself. It has everything to do with the thinking that happened before it ever went live. I see it play out across Edmonton constantly — in Crestwood, in Parkview, in Glenora, in Westmount — at every price point.

9503 142 Street is a good example of what I mean.


Selling a Home in Edmonton Starts With Knowing It Deeply

Before I recommend a price, brief a photographer, or move a single piece of furniture, I walk through a home and learn it. I notice what stops you. What makes you slow down. What you reach out and touch. What you open. What you feel before you've consciously decided anything.

Then I build the entire strategy around those moments.

For 9503 142 Street — a 2023-built home in Crestwood with a dark marble gas fireplace, fluted wood doors, light oak floors, a bonus room, and the only attached double garage in the active Edmonton market — I knew exactly which features would make the right buyer fall in love. My job was to make sure they discovered those features in the right order, at the right moment, in the right light.

I told the sellers to close every fluted door before each showing. Not to tidy up. Because I wanted buyers to have to open them. To touch them. To discover what was on the other side. That moment of discovery is not an accident — it's choreography.


Edmonton Home Staging: Where the Sale Is Won

Buyers decide in the first five seconds inside a home. That moment is created deliberately, or it isn't created at all.

I staged this home using the sellers' existing furniture, brought in additional pieces, art, and decor, and made deliberate decisions room by room. I painted two walls — not as a decorating choice, but because new construction listings in Edmonton all look the same. Bright, white, empty. This home needed to stop the scroll the moment the first photo loaded, and it did.

Every light was on. Every window covering was positioned exactly as I specified. Every toilet seat was down. These are not details. They are the difference between a buyer who feels something and one who doesn't.


Strategic Pricing for the Edmonton Market

This home had history. It had been listed before, at a lower price, and hadn't sold. For some, that history becomes a reason to be cautious. To underprice. To apologize for the location in the listing notes.

The pricing strategy was built on a full competitive analysis of every relevant sale and every active listing in Crestwood, Parkview, and Laurier Heights. I needed to know what Edmonton buyers had actually paid, what argument a buyer's agent would make across the table, and how to hold the line when they made it.

We listed at $1,274,500. Above the previous list price. Above the active competition on the same street. Because the work had been done.


Marketing That Reaches the Right Edmonton Buyer

Magazine-quality photography. A cinematic video. Drone footage that told the story of the community. Paid social campaigns targeting local Edmonton professionals and buyers relocating from BC and Ontario — a growing segment who see Edmonton real estate as exceptional value and move quickly when the right home appears. A coming-soon campaign before we went live. A dedicated landing page. A lifestyle blog feature. Professional measurements. An open house on launch weekend that was packed.

Every element was built for the specific buyer I had already identified — before a single photo was taken.


The Result We Planned For

Unconditional offer. Opening weekend.


What This Means If You're Selling Your Home in Edmonton

I work this way with every listing, in every Edmonton neighbourhood, at every price point. The preparation, the choreography, the marketing — none of it scales down based on price. A buyer walking into a home in Laurier Heights or Westmount or Rio Terrace deserves the same five seconds of certainty as a buyer in a $1.4M Crestwood infill.

If you are thinking about selling, the question is not what your home is worth. It's what your home needs to become — and who needs to feel it.

That's where I start. Every time.


Caitlin Heine is a REALTOR®, the owner of Iconic YEG | RE/MAX Real Estate, and a 2025 RE/MAX Chairman's Club Award recipient. She works with buyers and sellers across Edmonton, from first homes to luxury infill.

📞 587-336-3176 ✉️ caitlin@iconicyeg.com 🌐 iconicyeg.com

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Parkview is one of Edmonton’s most established west-side communities, known for its tree-lined streets, family-friendly feel, and unbeatable access to the River Valley. Residents are drawn to its top-rated schools, active community league, and proximity to both downtown and Whitemud Drive, making commutes simple while preserving a sense of quiet at home. The River Valley trails are steps away, offering endless opportunities for walking, cycling, and connecting with nature. With its wide lots, mature trees, and strong community spirit, Parkview has remained one of Edmonton’s most desirable neighborhoods for generations.

Data last updated on August 24, 2026 at 05:30 AM (UTC).
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